Escolar Documentos
Profissional Documentos
Cultura Documentos
GROUP Q
Major Highlights
1971 - three-wheeler goods carrier
1972 Launch of scooters , 1977- 1 lac vehicles per year
1998 - Kawasaki Bajaj Caliber, Legend (India's first four-stroke scooter), 1995- 1 mn vehicles in a year
2001 - Eliminator, Pulsar
2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
2006 - Bajaj Platina, 2007 - Bajaj Pulsar-200
Unfreezing
Drivers
Movement
Factor 1
Develop new behaviors, and attitudes through changes in organizational structures and processes
Toyota Production
System
Attitude?
Trends?
Technology?
Factor 2
Factor 3
Succession of Senior
Management
Acquisitions?
Collaborations?
JV with Kawasaki
4
Re-Freezing
Factor 1
Performance Measurement?
New Training?
Integrating Acquisitions?
Factor 2
Setting up SBUs?
New Brand Positioning?
Independent Brand
Positioning
In the late 1990s, due to a shift in consumer preferences and demand from scooters to motorcycles, Bajaj Autos sales and market shares
started declining and posed a challenge of sustenance for the company
By early 2000s, motorcycle sales surpassed that of scooters and Bajaj Auto lost its market share to Hero Honda
Change in consumer preferences from scooter to motorcycles; evolved demographics in the target market
Business Line Quotes Mr Bajaj has allotted five years apiece on prioritising important activities. For instance, between 1990 and 1995,
his focus area was manufacturing with a view to improving quality and lowering costs.Even while this goal was achieved, he realised that
by 1995, nobody wanted to buy the company's geared scooter. The time had come to think afresh.
Bajaj Sunny, an
unsuccessful change?
References
http://swaminomics.org/rahul-vs-rajiv-the-bajaj-saga/
http://forbesindia.com/blog/the-technocapitalist/dad-i-want-to-run-our-company-too/
http://www.coolavenues.com/strategy-zone/company-analysis%3A-bajaj-auto-ltd.
https://www.scribd.com/doc/98872925/Case-Study-of-Bajaj-Auto-Ltd