Escolar Documentos
Profissional Documentos
Cultura Documentos
NAME?
GROUP-5
SHARADA (058)| MANASH (091)| POOJA (102) | SONIA(114) | SWETA (118)
WHY?
HOW?
Needed to ensure
immediate identity to
the service supplier and
distinguishes it from the
competition.
Memorability
Flexibility
Distinctiveness
WHY?
HOW?
Associative memory to
be operated.
Eg.: Combine the
nature of service
offered and means by
which its served.
Memorability
Flexibility
Distinctiveness
WHY?
High recall usually
translates to high sales
and hence high revenue.
With this in mind, its
crucial that the brand
name is Memorable for a
consumer.
Relevance
Memorability
Flexibility
HOW?
Distinctiveness helps, but random
words which arent related would
reduce memorability.
Brevity should be kept in mind
Longer names are shortened by
people.
Distinctiveness
Memorability
WHY?
HOW?
Flexibility
Clearly, VISA
satisfies all the 4
characteristics of a
strong brand name,
while others lag in a
couple.
Distinctiveness
THANKYOU