as distinctive as you are

Presented by : Mahak Ajmera & Stephanie Kieling

Content

Toothpaste Facts
Demand of Herbal product
Toothpaste - natura

05.11.2014

natura - as distinctive as you are

Fact sheet

British Dental Health Foundation states that,

31 per cent of adults have tooth decay.
66 per cent of adults have visible plaque.
29 per cent of adults suffer from regular dental pain.

The Indian Journal of Dental Research stated that a herbal

based toothpaste can control plaque and gingivitis
(inflammation of gums).
According to the World Health Organization (WHO), 80% of the
worlds people depend on traditional medicine (herbal) for their
primary healthcare needs.
Source: http://www.nationalsmilemonth.org/page/facts-and-figures
http://www.ijdr.in/article.asp?issn=0970-9290;year=2009;volume=20;issue=4;spage=480;epage=482;aulast=George
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3782986/
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natura - as distinctive as you are

Demand for Herbal Toothpaste?

Many consumers have started to switch over
to natural toothpastes to avoid artificial
flavours that are commonly found in regular
toothpastes.
With the herbal toothpaste, you get natural
herbs and extracts in the form of barks,
roots, plants and leaves which have been
known for centuries to promote good dental
hygiene.
Source: http://herbaltoothpaste.net/

05.11.2014

natura - as distinctive as you are

If we dont look after our

teeth who can remember
what might happen?

05.11.2014

natura - as distinctive as you are

Germs
build up in
our mouths to
produce plaque
which sticks to our
teeth.

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If we
dont get rid
of the plaque,
holes can appear
in
our teeth.

natura - as distinctive as you are

If the dentist
cant repair the
hole the tooth
may be lost
forever.

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natura - as distinctive as you are

What is natura ?

A unique formula in dental care

with some of the natures finest
ingredients having natural, anti
bacterial, antiseptic and anti
inflammatory properties.

The herbal extracts cleans,

strengthen and heals naturally
with lasting fresh breath

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natura - as distinctive as you are

What are the key ingredients ?

Sarcandra Glabra
Anti bacterial
Anti inflamatory
Fennel
Anti bacterial
Refreshing agent
Papaya Tree Bark
Toothache
Cavities
Ginger Roots
Toothache
Fight infections
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natura - as distinctive as you are

Other Ingredients
Sodium Monofluorophosphate (0.76%) (0.15% W/V
Fluoride Ion).
Calcium Carbonate
Water
Sorbitol
Hydrated Silica
Sodium Lauryl Sulfate
Flavor (Herbal Extract)
Sodium Carbonate
Sodium Hydroxide
Cellulose Gum
Sodium Saccharin
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Why is natura good for you ?

Protects and strengthen teeth's
Fight gingivitis
Reduces plaque
Prevent tooth cavities
Freshens breath
Brightens and whitens teeth

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natura - as distinctive as you are

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Target Market

People who are

inclined towards
Ayurveda and
herbal care.

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natura - as distinctive as you are

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Where can you buy ?

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natura - as distinctive as you are

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What is the price ?

Product

Quantity

Price

Regular Pack

75 ml

1.29

100 ml

1.72

150 ml (75*2)

2.58

Combo Pack

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natura - as distinctive as you are

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Promotion

05.11.2014

Hoardings
Free samples
Discount offers
Direct Marketing

natura - as distinctive as you are

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Brush. Brush. Gargle. Gargle.

Aahhh!
Wake up in the morning to this
refreshingly green toothpaste
with exotic herbal ingredients for
tingly fresh breath and all day
protection. This is as good as it
gets.

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natura - as distinctive as you are

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Natura has blended Sarcandra

Glabra and Fennel to get a gentle
and an effective toothpaste that
whitens teeth, removes plaque and
freshness your breath.
Try and feel the Cleansensation!

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natura - as distinctive as you are

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Ginger roots and Papaya tree bark

soothes oral ailments like
toothaches, inflamed gums, fight
infections and cavities.

I often munch them in the forest.

Thats why I never had a problem
with my pearly whites.

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natura - as distinctive as you are

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Your smile...
Our passion...
Healthy teeth...
A beautiful smile...

It is as distinctive as you
are.....

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Other Ingredients
Sr. No
1

Calcium carbonate

Mild abrasive

Purified calcium from the

earth

Glycerine

Moistener

Vegetable oil

Water

Consistency

Aquifer

Hydrated silica

Stain removal

Purified silica form earth

Sodium lauryl sulfate

Dispersant

Derived from coconut oil

Sodium bicarobonate

Ph adjustment

Purified from earth

Sodium
monofluorophosphate
0.76% (0.14% w/v
fluoride ion)

Decay
prevention

Fluorspar (calcium
fluoride), an ore

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Back up
Sodium Monofluorophosphate (0.76%) (0.15% W/V
Fluoride Ion). Inactive Ingredients: Calcium Carbonate,
Water, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate,
Flavor (Herbal Extract), Sodium Carbonate, Sodium
Hydroxide, Cellulose Gum, Sodium Saccharin

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Some toxic components of a

toothpaste
Fluorides: in higher levels cause fluorosis
Appear as tiny white streaks or specks
Severe form- mottling of enamel, pitting and cracking
of teeth, black and brown stains.
Titanium dioxide: if inhaled can cause lung damage
Sodium saccharin: FDA lists it as a possible
carcinogen.

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 Titanium dioxide: if inhaled can cause lung damage

Sodium saccharin: FDA lists it as a possible
carcinogen.

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Toothpaste Ingredients
Abrasives

20%40%

Solid, insoluble particles

Causing abrasion
Remove debris and residual stain
from teeth

Aluminium oxide
Calcium pyrophosphate
Carbonates like sodium
bicarbonate, calcium carbonate
Silica

Binders

2%

To provide consistency and shape. Polymers like Carboxymethyl

Cellulose (CMC)
Alginate
Gums

Humectants

20%40%

Used in toothpaste to prevent

loss of water and subsequent
hardening of the product upon
exposure to air.

Glycerine
Sorbitol
Polyethylene glycol
Mannitol
Propylene glycol

Sweeteners and
Flavors

2% each

Improve taste of
toothpaste

Surfactants

1%-2%

Produce foam and aid in the Sodium Lauryl Sulfate

removal of debris.
Sodium N-Lauryl
Polyethylene glycol (PEG)

Fluoride actives

Adults:
Increases resistance to
1000enamel solubility.
1450ppm
Children:<1
000ppm

Preservatives

<1%

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Sweeteners: sodium
saccharin, sorbitol,
mannitol, xylitol
Flavours: peppermint,
spearmint, wintergreen,
menthol, cinnamon

Sodium fluoride
Sodium
monofluorophosphate
Stannous fluoride

Prevent the growth of micro Alcohols, sodium benzoate,

organisms
dichlorinated phenols
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