COURSE

: LEADERSHIP IN ORGANIZATION

COURSE CODE

: BPMN 6043

TOPIC

: LEADERSHIP OF CORPORATE LEADER

Prepared by:
ZULKAHAR KHAMIS
MOHD RUDY IRWAN

DATUK WIRA (DR) HAJI AMEER ALI MYDIN

: 814762 (zul77_99@yahoo.com).
: 814740 (mohd.rudy.irwan@gmail.com).

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

DEFINITION OF LEADERSHIP

Leadership is an influence relationship

among leaders and followers who intend

real changes and outcomes that reflect
their shared purposes.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

DEFINITION OF LEADERSHIP
Leadership isnt management. Managers & Leaders are not the same.
Managers need to plan, measure, monitor, coordinate, solve, hire, fire, and so

many other things.

Leaders possess strategic thinking and not only an understanding of the vision of

an organization, but also the ability to effectively carry out and communicate that
vision.
Managers manage things. Leaders lead people..

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

THE ORGANIZATION : MYDIN

History of MYDIN
Humble beginning in 1940 by a hawker name of

Mydin Mohamed.
Involved in selling merchandise and toys to

customers in Georgetown.
Its a small family business run by his father, Gulam Husein bin Jamal, an Indian Muslim

immigrant settling in Penang.

After it was bombed & burnt during the war, Mr Mydin moved to Kelantan to set up his

very first shop in the same year the country achieved its independence, 1957.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

History of MYDIN

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

History of MYDIN
Work hard in his business for 23 years before open up Mydin second branch at Kuala

Terengganu in 1979.
Another milestone of family business expansion plan conducted by his eldest son, Mr.

Murad Ali,
Having two branches but MYDIN remained widely popular only in the east coast.
Third branch is open in 1989 at Jalan Masjid India, Kuala Lumpur by Datuk Haji

Ameer Ali, his second son.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

THE ORGANIZATION : MYDIN

Datuk Wira (Dr) Haji Ameer Ali Mydin
Was born on June 4, 1956 in Kota Bharu, Kelantan.
Graduated with Bachelors Degree in Chemistry at

Western Michigan University, Kalamazoo, Michigan,

USA in 1979.
In 1981, completed his Master Degree in International

Business from Sonoma State University, California,

USA.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

MIGRATION OF MYDIN
MYDIN third branch opened in Jalan Masjid India, Kuala

Lumpur in 1989.
Was the critical move and kick start of a leaders heart and

soul into entrepreneurial world to prove MYDIN

determination against larger retailer in the growing
metropolis beyond its familiar background of the east coast
of Malaysia.
An emotional return of Mr Mydins prodigal son, Datuk Ameer Ali who had never shown

any interest in the family business back into the family fold but had carved the ability for
himself in the banking industry all these while.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

MIGRATION OF MYDIN
Initially did not get his fathers blessing on his decision to expand the business to a bigger

facility.
Able to convince his father and siblings to embark on an innovative change for the family

business.
Business turnovers escalating and rapid expansion in size.
In 1991, the family run business was converted from a sole proprietorship to a private

limited company.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

MIGRATION OF MYDIN
MYDIN main business activity is in retailing and wholesaling.
Operates its business based on Halal concepts and stresses on honesty, sincerity and good

discipline in all aspects of its business.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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MIGRATION OF MYDIN
Company Logo

Company Vision

MYDIN is the world's leading distributor of competitive "Halal" goods and services
Company Mission

We aim to be the leading wholesale and retail company by providing the best value, wide
assortment of goods and continuous excellence based on our business formula
The Tagline

Why Pay More, Buy at Wholesale Price

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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LEADER IN THE MAKING

Did not attend the Graduation Day. Took a flight back immediately to start his

first day at job with Arab Malaysian Merchant Bank (now known as AmBank).
Promoted from Bank Officer to a Bank Manager in 1982.
Asked to setup a branch in Kuching.
Tan Sri Dato Azman Hashim then became his mentor and helped him groom to

what has he became now.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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PUNCTUALITY
Time is very crucial to him
Entrusted to be the school bell ringer in his Primary school.
Selected his house to be in a location which he could go to

work in a short time.

His apartment in Jalan Masjid India is just 10 minutes walking from his office.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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SIMPLE LIFESTYLE
Even hes worth millions, he never spend more then

what he needs.
He lives in a 900sq ft. apartment in Jalan Masjid India.
Tan Sri Azman once secretly asked the driver for a de tour on Datuk Ameers house

before launching of Kuching branch .

He then surprised himself, only to find it was just about an ordinary and moderately done

instead of lavishly decorated & furnished house.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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VISION
Datuk Ameer Ali is justifiably proud of his family business and the fact that it is driven

by more than just the bottom line.

He had a vision to expand and transform MYDIN from just an emporium into a gigantic

hypermarket

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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LEADERSHIP STYLES
Was once asked about his views on investing for a new facelift of the mall, he said,
Maklumlah, Hypermarket Giant kan baru buka di sebelah Mydin, jadi Never Underestimate your
Competitor. Customer tak pernah loyal, they can switch at any time. Bila bini baru datang, Bini lama
kenalah make-up lebih sikit barulah suami tak jemu!

His charismatic style and sense of humour attracts people to listen and pay attention to

him.
Having the ability to get people to buy his or her ideas or thinking.
Believes ability to persuade others and to gain their respect is important to obtained the

respect of his employees.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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HUMBLE & TAKE CHARGE

A good leader does not take credit for himself, but instead, he will take the blame upon

themselves.
His leadership qualities are largely shaped by his distinguished family values.
Emphasizes greatly on accountability.
He has instructed all of his employees small notebook wherever they go with purpose to

jot down anything related to the operational issues of the company.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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DISCIPLINE
Imposed rules and regulations to every individual who works in the organization,

regardless of his/her position.

Applies to his family members as well.
Had to comply with the company rules like any other employee in the organization.

Issues such as of business travels without bringing along their spouses and the abuse of

paid/unpaid leaves.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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TRANSFORMATIONAL LEADER
Swift decision making, efficient & effective, prudent, time conscious & calm.
Todays leader must be willing to change and adapt to the current needs and

requirements. Business must change with time.

In order to change, he takes time to listen to the views of his staffs.
In relation to the pricing of goods, they know better about which items are not making

any profits
Knowing the customer is the key to MYDINs success, as the business offers various

kind of products to cater to the differing needs.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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TRANSFORMATIONAL LEADER
As a market-driven leader, he actively applies marketing philosophy in his daily business

activities.
Has excellent communication and public relation (PR) skills while entertaining visitors,

suppliers, and customers from a multitude of backgrounds.

Strong cooperation and collaboration among the departments and embodies of MYDINs

effective internal marketing strategy among the employees from different units.
With the support of his employees, this philosophy is successfully transformed and

embedded in the organizational daily working culture.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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MANAGING PEOPLE HUMAN RESOURCES

The employees are important as they are the eyes and ears for the company. They will tell
you what the customers' complaints are.- Datuk Ameer Ali
The key to an organizational success doesnt rely on the leader alone but the people

around him.
This has been attributed to the strong support of its human resource strength.

The values that he has accumulated for decades has been well blended with clear vision,

proper execution of plan, and efficient management of employees who agreed to comply
with the business culture, and later gradually transformed into daily business operations.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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PERSONAL RELATIONSHIP
If somebody passes away, for example of what had happened to one of my managers when his son passed away
due to cancer, or a husband to one of our staff passes away due to accident, we will pay a visit to that family. If
any of our staff is admitted to the hospital, my wife or I will go and visit them. But we did not go to every
wedding.

Humble and caring leader.

Tries his best to have close and personal relationships with all his subordinates.
Makes himself accessible to his employees or any interested party with open door policy

practices by MYDIN.
Exhibits the good qualities of a leader such as honesty, humility and integrity, which he

claims he had inherited from his father

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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SERVICE BEYOND THE CALL OF DUTY

He quoted, Think with your head but decide with your heart

He once rescued his stranded staff in Kathmandu, Nepal.

Risking his own life just because to go to ensure the safety of his staff. He wouldve been

killed or kidnapped.
6 of his employees were in Nepal when the country declared a state of curfew and

emergency, when the king dismissed his Prime Minister and took full control backed by the
army. All media and communications were cut off. The only news one can get is from CNN
news on television. He boarded the Thai Airways, the only airlines allowed to land, on the
first flight to rescue the stranded workers. Nobody was escorting him, not even a bodyguard,
bracing the dangerous situation.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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GREAT LEADER OF THE RETAILING INDUSTRY

Attributes his success to his disciplined leadership traits such as punctuality, discipline,

honesty and economical.

Has devoted his energies and expertise for Malaysia's economic well-being
Significant contributions to the development of the Malaysian retail industry .
Actively supporting and promoting local products and IKS/PKS
Doing business the wholesome way by embracing Halal products and services.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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GREAT LEADER OF THE RETAILING INDUSTRY

Occasionally gives motivational talks to students and young entrepreneurs in order to guide

them with knowledge on how to be successful in business arena.

Defines himself as a successful leader who is sincere in trying to make others feel good

about themselves.
Willing to spare some of his invaluable time to share secrets of his success to those who are

interested.
His good attitude reflects his corporate social responsibility to the public

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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AWARDS & ACHIEVEMENTS ON LEADERSHIP

The Corporate Social Responsibility Leadership Awards

2012 by The Young Entrepreneur Organization Malaysia

Masterclass CEO of The Year 2011 by ASEAN Retail-

chains & Franchise Federation (ARFF)

Winner of the Malaysia Business Leadership Awards

2009 under the category of Master CEO of the year

2009 by Kuala Lumpur Chamber of Commerce
Winner of the 8th Asia Pacific International

Entrepreneur Excellence Award 2009 under the category

of Excellence Leadership

Winner of the Brand Laureate 2011 Brand ICON

Leadership Awards
Honorary Degree Doctor of Philosophy

(Entrepreneurship) 2012 by University Malaysia Kelantan

Winner of the Excellence Leadership 2007 awarded by

Dewan Perniagaan Melayu Kuala Lumpur Malaysia

(DPMMKL) Presented by DYMM Seri Paduka Baginda
Yang Di Pertuan Agong Al- Wathiqubillah Tuanku
Mizan Zainal Abidin Ibni Al- Marhum Sultan Mahmud
Al- Muktafibillah Shah

Winner of the Malaysian Business Leadership Awards

2010 under the category of Retail Chain Sector

Conferred Dato' (DIMP) by the Sultan of Pahang in

1999

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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COMMUNITY SERVICE
Majlis Bertindak
Datuk Ameer Ali as President of Masjid India Action committee had accompanied by

600 traders, marched to the Kuala Lumpur City Hall (DBKL) to surrender a
memorandum of protests
Traders safety
Renovated the pondok polis for the safety watch of Jalan Masjid India.

Merdeka Celebration
MYDIN shared the same birth year and celebrated in conjunction of the national day,

by participating in parades, special promotions and ceremonies.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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COMMUNITY SERVICE
TUKAR Program
MYDIN has been given the allocation of modernizing 100 shops.

The transformation process comprises of re-merchandising of

items, install POS systems and uplift the overall look of the shop.
No fees were charged by MYDIN on training.
Kedai Rakyat 1 Malaysia (KR1M)
After the successful TUKAR programme. MYDIN provides assistance in fit-out

works, equipment and racking installation, supply chain management, IT support for
POS system, retail, technical expertise and training

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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COMMUNITY SERVICE
Ramadhan
MYDIN held the biggest buka puasa event organized by the private sector. Its Mass

event of Breaking of fast had seen more than 15,000 Malaysian joined the feast.
For the less fortunate, orphans and single mothers, there are other things that MYDIN
had given out such as Baju Raya, songkok, sampin, biscuits and even duit raya.
Mothers Day

Organized to celebrate about 100 mothers of different races. The program which started

as early from 10am includes cooking competition, traditional congkak game, nuggets and
ice cream eating contest, fashion show, mother make-up contest and many more fun
event for families to celebrate their mothers.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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COMMUNITY SERVICE
Public Awareness
MYDIN had distributed freely more than 50,000 booklets which contains 200-300

groceries and household items for consumers to use as a guideline in which could help
his customers to make a comparison whenever they go out to shop. This had generated
not only a stiff competition, but its a sign to other traders and retailers to sell with lower
margin for the sake of customers
Nation Building

Frequently attend motivational speeches for students & entrepreneurs, exposing them to
the world of business with the do & donts, giving out tips and advices and relating his
own experience in his talk. Walking around the streets, talking to people, an easily
approachable person with his open mind and big heart.
LEADERSHIP OF CORPORATE LEADER - DATUK WIRA
(DR) HAJI AMEER ALI MYDIN

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COMMUNITY SERVICE
Collaboration
Currently holds the Adjunct Professor of UiTM & Panel of Advisor of University Malaysia Kelantan

(UMK)
MARA Institute of Technology (UiTM)- joint project of mini-market in campus. Exposing students with

the basic business models to encourage entrepreneurship

Open University Malaysia (OUM) OUM & MARA student will be offered to have their practical training

in MYDIN.
Perbadanan Usahawan Nasional Berhad (PUNB)-providing apprentice programme for PUNB graduate

students to increase Bumiputera youth participation in retail.

East Coast Economic Regional Development council (ECERDC)-coordinated a Supervisory Management

Development Programme (SMDP) for diploma holder with Irshad consulting.

Halal Industry Development Corporation (HDC) providing training grounds for HDC trainees for global

halal market

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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WHAT MAKES HIM A GOOD LEADER?

Self Awareness.
Self-Direction.
Vision.

Ability to Motivate.
Social Awareness.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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CHALLENGES AHEAD
Major obstacle is the often-narrow definition and labelling of Muslim Goods.
This perception alone hinders MYDIN the opportunity to broaden their target market.
Purchasing power resting mostly on non-Muslims (mostly Chinese minorities), MYDIN

had to break ranks with religious and racial barriers inherent in Malaysias culture.
Needs to break away from the stereotype and encourage non-Muslim consumers to

purchase goods in a Muslim store.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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CHALLENGES AHEAD
Today, MYDIN Holdings is the proud owner of several buildings in Jalan Masjid India

that houses the store.

Anybody shopping there will include MYDIN as their favourite shopping destination.

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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LEADERSHIP OF CORPORATE LEADER

DATUK WIRA (DR) HAJI AMEER ALI MYDIN

THANK YOU
FOR
KIND PATIENT AND PARTICIPATION

LEADERSHIP OF CORPORATE LEADER - DATUK WIRA

(DR) HAJI AMEER ALI MYDIN

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