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Chapter 10
Wheelen/Hunger
Chapter 10
Wheelen/Hunger
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Wheelen/Hunger
Chapter 10
Wheelen/Hunger
Measures:
ROI
Steering Controls
SPC
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Output Controls
Objectives, targets, milestones
Input Controls
Resources, knowledge, skills, values
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Earnings per
Share
(EPS)
Traditional
Financial
Measures
Return on
Equity
(ROE)
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Short-term orientation
Goal displacement
Behavior substitution
Suboptimization
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High Growth
Factor
Weight
Return on assets
10%
Cash flow
Strategic-funds programs (developmental expenses)
Market-share increase
0%
45%
45%
100%
25%
25%
25%
25%
100%
50%
50%
0%
0%
100%
Medium Growth
Return on assets
Cash flow
Strategic-funds programs (developmental expenses)
Market-share increase
Low Growth
Return on assets
Cash flow
Strategic-funds programs (developmental expenses)
Market-share increase
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How did the corporation perform the past year overall in terms of
return on investment, market share, and profitability?
B. Strategic Posture
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B. Corporate Culture
Is there a well-defined or emerging culture composed of shared
beliefs, expectations, and values?
Is the culture consistent with the current objectives, strategies,
policies, and programs?
What is the cultures position on important issues facing the
corporation (that is, on productivity, quality of performance,
adaptability to changing conditions, and internationalization)?
Is the culture compatible with the employees diversity of
backgrounds?
Does the company take into consideration the values of each
nations culture in which the firm operates?
Prentice Hall, 2004
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B. Recommended Strategy
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