Escolar Documentos
Profissional Documentos
Cultura Documentos
In 2002 that bank converts itself into full fledged Islamic commercial bank. It is
renamed as the Meezan Bank and first Islamic banking license issue to this bank.
In 2003 Meezan Bank establishes itself as the pioneer of Islamic banking in
Pakistan and quickly establishes branches in all major cities of the country.
Cash
Account Opening
Remittance
TRADE
TREASURY
CREDIT
INFORMATIOIN TECHNOLOGY
MARKETING/SALES
103 cities
351 branches
VISION
MISSION
To be a premier Islamic bank, offering a onestop shop for innovative value-added products
and services to our customers within the
bounds of Shariah, while optimizing the
stakeholders value through an organizational
culture based on learning, fairness, respect for
individual enterprise and performance.
Meezan kafalah
Meezan roshani generator
Laptop ease
Car ijarah
Tractor ijarah
Meezan labbaik
Meezan Amim
Marketing strategies
Meezan Bank launched many several initiatives on highlighting the
milestones that it had achieved during the year and on communicating the
unique selling points of its products to the general public. The marketing
campaigns listed below utilized various media including print, radio and
social media.
Campaign highlighting the performance of 2012
Co-branding campaign with Pak Suzuki motors company limited
Co-branding campaign for fortunes with Indus motor company
Co-branding highlighting the features of Meezan banks current account
Riba se azadi campaign
Campaign on achieving the milestone network size of 100 citie
The bank regularly informs its customers and general public about its
achievements as well as business and operational milestones. The bank has
significant presence on Social and digital Media through
Its official Facebook pages which has more than 130,000 fans and is one of
the topmost banking sector pages in Pakistan
STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
STRENGTHS
First and largest Islamic bank of Pakistan
Largest market share of the Islamic banking industry
Wide range of branch network
Truly Shariah-compliant products & services
Strong financial indicators
Strong shareholders
Value added features
Friendly staff
Growth
Effective customer services
Strong healthy working and honorable environment
WEAKNESS
Lack of Islamic banking knowledge
Low Satisfaction of staff
Higher turnover
Centralized system of Management
High charges
Credit card facility
Difficult targets
Stressful job
OPPORTUNITIES
Increasing awareness about Islamic banking
Growing local and international Islamic banking market
Potential for market penetration
Venture to Islamic groups internationally with UAE & Gulf states
Diversion of peoples thinking
Globally acceptance of Islamic banking system
Economic conditions
Industrial growth
THREATS
Conventional banks entering Islamic banking Market
Misconception and Misunderstandings among the general public about
Islamic banking
Growing competition in the Islamic banks
Unstable Political conditions
First week
Customer service department
Types of accounts
Second week
Third week
Clearing department
NIFT
Inward clearing
Outward clearing
Fourth week
Pay order
Demand draft
Travel cheque
Fifth week
Sixth week
Deposit slip
Online deposit slip
Firstly, the personnel in the bank should not be overstressed with workload.
Secondly, there is a need for creating satisfaction among employees.
Thirdly, as bank expand itself as branch network nationwide, it should
commence its new branches internationally.
Fourthly, the MBL should upgrade its electrical system