A BUSINESS PLAN

BY: MARIBEL L BONCAYAO

11094907

TRIVIA:
Rainfall in the Philippines averages 100 inches
a year, with some areas receiving up to 180
inches.

A different raining experience!

Who we are.
RainDanz Boutique is a store that offers a wide range of unique rain
gears, and novelties inside SM Megamall
Store that aims to provide unique, fashionable but practical needs of
students, mothers and working individuals for their needs during the
rainy season and can also be multi-functional to be used during dry
season

Who we are?
The RainDanze Boutique will be having a PARTNERSHIP type of
business since there will be only three individuals who will establish
the company

What we do?

What we do?

What we do?

What we do?

What we do?

What we do?

Who is RainDanz target market?

Primarily Female, Single/Mother

Educated

Homeowner

Middle-to-upper class

15-59 years of age

Favorites splurges are shopping and re-inventing

Enjoys spending time with family and friends

Finds word-of-mouth and referrals from friends and colleagues extremely

significant when making decisions

Proposed Office Location

STORE LAYOUT

STORE LAYOUT

STORE LAYOUT

PROMOTION STRATEGY
will host several seasonal open houses offering special discounts
Existing customers as well as potential customers will be informed
about new merchandise and savings utilizing the following marketing
communications channels

Direct-Mail Postcards: Advertising postcards will be mailed to

various local ZIP codes and to existing clientele address.
Word-of-Mouth: Networking through friends, family, and business
associates is an inexpensive and effective marketing tool which
RainDanze utilizes to broaden our clientele base.
Advertising Literature: RainDanz will distribute our literature to various
local community businesses and establishments such as restaurants,
coffee shops, book stores

KEY COMPETITIVE STRENGTHS

KEY COMPETITIVE STRENGTHS

Customized Services - These tailor-made services offer the customer a
personal connection to the product that they are purchasing. These
specialized types of products are not commonly offered in the Philippines
retail marketplace.
Personalized/Customized Products - These products will be designed by
our in-house designers as well as outside entrepreneurs. This will also
broaden the own product line.

KEY COMPETITIVE STRENGHTS

Brand Identity - The proprietary products that we design will be

distinguished from other products by brand labels. Our brand name
merchandise makes up 50% of our present product line. Promoting brand
recognized merchandise connects the customers to products that
represent high-quality and dedicated customer service.
Location- SM Megamall is the best place to put a specialized boutique like
RainDanz, considering also the target market segment of the company,
SM Megamall is strategically situated near high end hotels and other
commercial places that answers our target market segment.

KEY COMPETITIVE WEAKNESS

KEY COMPETITIVE WEAKNESS

Lack of Range in Product Line - Although RainDanz Boutique present
product line is unique and high-end merchandise, the range of our
products is considered small in relation to more established businesses
like SM and Robinsons department stores. Yet these items are engaging
and personable.

REQUIRED FINANCING

FORECASTED SALES
RAINDANZ Boutique Projected Income Statement
2014

2015

2016

Sales

3,774,000.00

3,962,700.00

4,160,835.00

Cost of Goods Sold

1,132,200.00

1,188,810.00

1,248,250.50

Total Cost of Sales

1,132,200.00

1,188,810.00

1,248,250.50

Gross Margin

2,641,800.00

2,773,890.00

2,912,584.50

Expenses
Payroll

609,600.00

609,600.00

609,600.00

60,000.00

60,000.00

60,000.00

Rent

540,000.00

540,000.00

540,000.00

Utilities

120,000.00

120,000.00

120,000.00

3,500.00

3,500.00

3,500.00

10,000.00

10,000.00

10,000.00

Total Operating Expenses

1,343,100.00

1,343,100.00

1,343,100.00

Profit Before Interest and Taxes

1,298,700.00

1,430,790.00

1,569,484.50

EBITDA

1,298,700.00

1,430,790.00

1,569,484.50

Taxes Incurred

389,610.00

429,237.00

470,845.35

Net Profit

909,090.00

1,001,553.00

1,098,639.15

Marketing/Promotion

Website maintenance
Miscellaneous

BREAK EVEN ANALYSIS

Fixed Expense 1,343,100.00
Contribution
Margin

BEP
(Unit)/Annually

BEP (Annual
Revenue)

Cost of Sales
(annual)

Gross Margin

Flats

1,120

1199

1,918,714.29

575,614.29

1,343,100.00

Boots resale

1,610

834

1,918,714.29

575,614.29

1,343,100.00

Boots 2 resale

1,750

767

1,918,714.29

575,614.29

1,343,100.00

Raincoat resale

1,900

707

1,767,236.84

424,136.84

1,343,100.00

Raincoat Kids

450

2985

1,790,800.00

447,700.00

1,343,100.00

Umbrellas

450

2985

1,790,800.00

447,700.00

1,343,100.00

Customization

700

1919

1,918,714.29

575,614.29

1,343,100.00

BREAK EVEN ANALYSIS

Unit daily

Target Sales Daily

Flats

Boots resale

Boots 2 resale

Raincoat resale

Raincoat Kids

11

Umbrellas

11

Customization

10