Escolar Documentos
Profissional Documentos
Cultura Documentos
10000
8000
6000 Urban
Rural
4000
2000
0
1989-90 1994-95 2001-02
Magnitude of poverty in rural india
Poverty line – per capita expenditure needed to get the
required per capita per day calorie intake.2400 (R) 2100
(R)
32.5 crore population is BPL.
Monthly expenditure – 49.09 (R ) 56.64 (U)
Poverty line – monthly expenditure - 2005
1840 (R)
2795 (U)
60 % of rural population is above PL
Orissa – 48%, Punjab – 6 %
Poverty alleviation programme
Gram Sadak Yojna
PURA
NREGA
IRDP
JRY – NREP and RLEGP
Supplementary opportunities for income generation
To create social assets
Rural consumption
Rural market – 123000 Crore
Expenditure comparison
a)Education 4.5 times more in urban
b)Health – twice than rural
c)Rental value of house – 5 times
FACTS
50 % BSNL mobile connections
VPT in 85 % villages
41 million Kisan credit cards
42 million Rurals avail banking services
6.6 million investments in savings
Agriculture , rural income and
consumption
Workforce in farming and agriculture
82% in 1971
73% in 1982
53% in 1999
Rural income higher in less agriculturally
dependent states
Non farm employment – driver for rural
growth.
Sector Share Rural income Share Urban income
Industry 19 22 42 35
service 38 47 53 61
Literacy in rural India
Increased from 36 to 59 %
No Formal education - 51 % (R) ,16 % (U)
Secondary education – 55% (U) 15 % (R)
Technical education – 26 % U 2.3 % R
Income – 38.5 % U 4 % R
Electricity in rural india
Electricity in rural households
Punj ab - 90%
Goa - 90 %
Jharkhand - 25 %
Bihar - 10.3 %
Haryana, Gujraat, Karnataka, Tamilnadu, Maharashtra,
kerala, Madhya- pradesh – 70 %
Power durations and power fluctuations – challenge
for marketers
LPG operated power geysers.
Development indicators of rural India
HD report – 138 for india
Poverty reduction 55 %in 1973 to 36 %in 1993.
Infant mortality rate- 75
Gender disparity index – 103 for india
Value - 0.41
Nature and characteristics of rural market