Welcome to Our

Presentation

Presented by :
ID

Name

05-51

Md. Asibur Rahman

05-63

Moheuddin Ahmed Hemal

05-101

Md. Golam Sarwar

Supply Chain Management

and Financial Performance of
Agora

Introduction of Agora as a Retail

Chain
Rahimafrooz Superstores Ltd. (RSL)
launched Agora the first ever retail
chain in Bangladesh in 2001. Agora
promises a valuable shopping
experience that provides quality and
fresh products at the right price. It
aims to consistently provide a
remarkably satisfying and valuable
shopping experience through a
business that improves the quality of
life for customers and team members.

Products sold by Agora

Supply Chain of Agricultural

Product of Agora
Dairy
Products

Fishery
Products

Vegetable
Products

Fruit Products

Procurement
Customer

Warehouse &
Distribution
Centre

Retail
Outlet

Supply Chain of Consumer

Goods
Procurement

Procurement of Different products from Different

Manufacturers

Warehouse

Manage Procured goods by Inventory & Storage

Management
Distribute products by own logistics service
Differentiate products according to their value

Outlet

Supply Chain of Imported Goods

Procure products from the importers at
minimum cost.
Store the Products procured and
manage the inventory by inventory
management systems.
Distribute the products from the
warehouse to Outlets by logistics
service.
Outlets arrange the products and sell
to the customers.
Outlets receive customers feedback
and supply their feedbacks to the
management for further improvement.

Importer

Warehouse

Outlet

Customers

Overall Supply Chain Process of

Agora

Supply Chain Performance Metrics Framework of

Agora
Supply
Chain
Activity

Strategic

Tactical

Operational

Plan

Level of customer
perceived
value of products
Order lead time
Total Cycle Time
and Cash Flow
Time

Accuracy of
Customer
forecasting
techniques
Order Entry
Method and HR
Productivity

Order Entry
Method
Human Resource
Productivity

Supplier Delivery
Performance.
Supplier pricing
against Market

Efficiency of
purchase order
cycle time

Delivery
reliability
performance

Percentage of
urgent
deliveries

Source

Deliver

Effectiveness of
enterprise
distribution
planning schedule

Financial Performance of
Agora
Indicator

2011(Million TK)

2012(Million TK)

Total Revenue

250

280

Cost of Goods Sold

120

135

Operating Expenses

30

35

Cash Flow

400

450

Working Capital

160

180

Return on Investment

15%

20%