APPLE INC.

Byte into an apple

PRESENTED BY

Huzefa
Deepti
Dinesh
Vinay
Harmanjeet
 ABOUT COMPANY
April 1st ,1976 - Founded

January 3rd ,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 19.3 Billion

 PRODUCTS AND FIGURES
Hardware - Mac(personal computer series),Apple Remote Desktop

Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work,

Logic pro, Cinema Display etc.

Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV

Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)

Retail stores - 183( 1st in Manhattan, New York)

Competitors - HP, IBM, DELL

 VISION AND MISSION
VISION
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
MISSION
“Apple is committed to bringing the best personal computing
experience to students, educators, creative professionals and
consumers around the world through its innovative hardware,
software and internet offerings.”
ACHIEVEMENTS
ANALYSIS
 SWOT ANALYSIS
STRENGTHS WEAKNESSES
One of the oldest hardware Focusing on internal engg.
manufacturers. more than marketing
Control over the product.
High price
High quality product.
Consumer faced problems with
Easy to carry products faulty batteries

Huge consumer base loyal to apple Had difficulties on some of its

products’ quality control
Product diversification
Not issued dividends
 SWOT ANALYSIS
OPPORTUNITIES THREATS
Less expensive new product Pressure from competitors.
lines with quality.
Substitution effect
Product line is functional and
attractive.
Technology changes at a rapid
rate.
Flexibility to its users.
Forced to develop new
ipods are able to communicate. products.

New car models with ipod

connectivity.
PORTER’S FIVE
FORCES MODEL
 New Entrants
Threat of new entrants

Bargaining power of the suppliers

Existing
Supplier rivalry in the Customer
industry
Bargaining power of buyers

Substitute products & services

Substitutes
 EXISTING RIVALRY
Windows OS and media player for playing music and video
( Microsoft)

Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP, Lenovo)

Small stylish MP3 players (Creative, Samsung)

Online music stores similar to itunes stores (Napster)

THREAT OF NEW ENTRANTS
Streaming audio and video with v-cast (Verizon)

On demand online services (similar to i-tunes)

New entrants with disruptive technology (The “next

google”)
BARGAINING POWER OF SUPPLIERS
Suppliers of processors and computer memory (Motorola, IBM, Intel)

Strategic alliance/supplier of Mac (Microsoft)

Supplier of tv and movies (Disney, ABC, Fox, Sony)

Sources of music (BMG, Sony, Warner, Universal)

 BARGAINING POWER OF
CUSTOMERS
Customers share music using peer-to-peer networks
without paying for music (Ares, Limewire)

Retailers may pressure for lower prices or better terms

(Distributors)

Consumers/Businesses may reduce spending on

computers if they fear economic downturns (Consumer
Attitudes & Behaviors)

Consumer Refresh Cycles

THREAT FROM SUBSTITUTES
Satellite radio for music (XM, Sirius)

Entertainment media, media and music (XBOX, PS2)

Alternative means to acquire music (Music CDs,

DVDs)

Alternative sources for videos (Cable, Broadcast,

Theatres)
 RECOMMENDATIONS
FOR COMPANY:
Lowering the cost of products and maintaining the same quality standards

Can form joint – ventures

Knowledge Management

More number of retail stores for easy access

Continuous innovation to expand

 RECOMMENDATIONS
FOR OTHERS:
Do not compromise on price for quality

Choose the products based on individual needs

Be unique and different

THANK YOU