User

Experience
Design
(UXD)

WHAT IS USER
EXPERIENCE?

Experience NOT usability

WHAT IS USER
EXPERIENCE?

The role a product plays in a persons life.

WHAT IS USER
EXPERIENCE?

WHAT IS USER
EXPERIENCE?

The user experience is the totality of end users

perceptions as they interact with a product or
service. These perceptions include effectiveness
(how good is the result?), efficiency (how fast or
cheap is it?), emotional satisfaction (how good
dos it feel?), and the quality of the relationship
with the entity that created the product or service
(what expectations does it create for subsequent
interactions?). (Kuniavsky, 2010 p.14)

WHAT IS USER
EXPERIENCE?

WHAT IS USER
EXPERIENCE?

How does UX differ? Electronic

maps vs. tactile 3D maps
(Greenland Inuit)

WHAT IS USER
EXPERIENCE?

WHAT IS USER
EXPERIENCE?

WHAT IS USER
EXPERIENCE?

Discussion: What products or services can you

think of that have significant user experience
concerns? Particularly in contrast to
competing products/services

WHAT IS USER
EXPERIENCE
DESIGN?
The creation and synchronisation of the elements
that affect users experience with a particular
[company, product, service, ect], with the intent of
influencing their perceptions and behaviour.
(Unger and Chandler, 2012)

WHAT IS USER
EXPERIENCE
DESIGN?
Design for the wild design in context.

Cognitive activity is embodied within the location

of the activity and the tools used. (Buxton, 2010)

WHAT IS USER
EXPERIENCE
DESIGN?
The application of user research in the
development and production of user interface.
User-centered design.
The purposeful engineering of user experiences
through the application of UXD methodology.

WHAT IS USER
EXPERIENCE
DESIGN?

Garretts model of UXD

(2002)

WHAT IS USER
EXPERIENCE
DESIGN?

Consider Garretts model in relation to

your website.

Garretts model of UXD

(2002)

UXD
METHODS

USER RESEARCH
PERSONAS
CONTENT STRATEGY
SITE MAPS / TASK FLOWS
WIREFRAMES
A/B TESTING

UXD
METHODS
USER RESEARCH:
Real life user research goals
of particular user groups,
attitudes and behaviours while
completing goals.
Observations, questionnaires,
focus groups, etc.

UXD
METHODS
PERSONAS:
Personas are documents that
describe a user type based on
research. Personas describe a
specific person who acts as an
exemplar of a particular group.
They are based on tasks,
behaviours and attitudes of
users.

UXD
METHODS
PERSONAS:
-Photos in action
-Key goals Do they have a specific task
to complete quickly? Do they want to
take their time and enjoy the experience?
What do they need to know? What is
their ultimate goal?
-Bahaviours What motivates them to
use it? What are the feeling when using
it? (is it frustrating?) Do thy have lots of
spare time? What influences their
choices? What puts them off?
-Must dos and Must nevers

UXD
METHODS
PERSONAS:

UXD
METHODS
CONTENT STRATEGY:
Based on user research, persona
documents as well as the overall
brand/project strategies What is the
necessary content? Hierarchy? What
content reflects brand identity? Use
data?

UXD
METHODS
TASK MODELS / TASK
FLOWS / USER JOURNEYS:

UXD
METHODS
WIREFRAMES:

UXD
METHODS
A/B TESTING:
Method of testing a variation of a system
against the existing.

UXD
METHODS
TRY APPLYING UXD
METHODS TO YOUR
WEBSITE
DESIGNWIREFRAMES,
TASK FLOWS, PERSONAS

USER
EXPERIEN
CE IS
INTERFACE DESIGN
PURPOSE / TASKS
IDENTITY
AFFECT / EMOTIONS
USE-VALUE

EFFICIENCY

SATISFACTION

USER EXPECTATIONS
EMPATHY
USABILITY

Bibliography:

Kuniavsky, M. (2010) Smart Things: Ubiquitous Computing

User Experience Design. Elsevier.
Hartson, R., Pardha S. P. (2012) The UX Book. Elsevier.
Buxton, B. (2010) Sketching User Experience. Elsevier.
Allen, J., Chudley, J. (2012) Smashing UX Design. John
Wiley & Sons.
Unger, R., Chandler, C. (2012) A Project Guide to UX
Design. New Riders.
Allanwood, G., Beare, P. (2014) User Experience Design.
Bloomsbury.