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I. Types of Retailers
Over time, different types
of retailers have emerged
and prospered because
they have attracted and
maintained a significant
customer base.
I. Types of Retailers
D. Cost of Offering Breadth and Depth
of Merchandise and Services
When a retailer offers many SKUs, inventory
investment increases because the retailer must
have back-up stock for each SKU.
Similarly, services attract customers to the
retailer, but they are also costly.
A critical retail decision involves the trade-off
between costs and benefits of maintaining
additional inventory or providing additional
services.
II. Trends in
Retail Industry
The retail industry is
changing rapidly. Some of
the most important
changes involve the
greater diversity of
retailers, increasing
industry concentration
and globalization.
V. Services Retailing
A. Types of Services Retailers
Many organizations that offer services to
consumers such as banks, hospitals, health
spas, doctors, legal clinics, entertainment firms
and universities traditionally havent considered
themselves as retailers. Due to increased
competition, these organizations are adopting
retailing principles to attract customers and
satisfy their needs.
All retailers provide goods and services for their
customers. Some firms , such as dry cleaners
primarily provide services. Optical centers and
restaurants lie somewhere in the middle of the
merchandise/services continuum. Supermarket
and warehouse clubs primarily provide goods.