VISION

EYC title

Given by the European Youth Forum for cities

who assume a yearlong youth programme
European level competition
International Jury
Rotterdam 2009, Torino 2010, Antwerpen
2011, Braga 2012, Maribor 2013, Thessaloniki
2014, Cluj-Napoca 2015, Ganja 2016

Location how would you describe it?

WE ARE HERE!!

WHO MANAGES THE PROGRAMME

AND THE TITLE?

The title has been awarded by the European

Youth Forum to the Municipality of Cluj-Napoca.
According to the decision of the Cluj-Napoca
Local Council the SHARE Cluj-Napoca Federation
formed by 36 local youth NGOs was awarded to
responsibility to prepare and implement the
European Youth Capital. Thus, a large scale
public-private partnership was formed.

IMPORTANT ELEMENTS

Target numbers
priorities
Keywords and principles
Type of events
Relations between partners (open source
approach)
The SHARE Cloud
Responsibility (what we got and assumed)

OFFICIALLY

Figures - targets
50% of the total local population participates at least
one event of the European Youth Capital (200.000 local
unique participants, 1.000.000 total participants),
20% increase in tourist visitors in 2015, 23% increase
in 2016-2018,
80% of the population below 35 years participates at
least at one event or project,
150% increase in the number of foreign youth
participants in local NGO projects and events, and at
least 25.000 unique foreign students participate at
least at one event,

Figures - official
2,000 volunteers get involved in the European
Youth Capital and form the Volunteers for Cluj
Group,
75 new startups (NGOs, innovative companies)
are formed with the help of the EYC
150% increase of youth funding at municipality
level, following the EYC,
100% increase of available youth NGO budgets
in Cluj-Napoca, from different sources, following
the EYC,

Figures - official

1 new priority in the field of youth related

policies and activities is created within the
General Development Plan for Cluj-Napoca in
2014-2020.
1 best practice method is created to
implement yearlong programmes in ClujNapoca,

Figures unofficial

1,000 events (at least)

200 partners (at least)
Target: European Volunteering Capital 2015
Target: Taize 2015
10 European level events
Presence in the region and in other countries

IN PROCESS
creating a cloud (virtual community) connected to the
spirit of Cluj
improving the image of Cluj in Europe
creating sustainable mechanisms,
setting a standard in the management of big programs
enhancing the participation of the local community in
the city's life through the power of youth
reinventing shared spaces
adapting European models to the local specificity
youth becomes a horizontal priority in every
development process

Soft Power?

Initiated by youth organizations

Supported by two governments
Supported by over other 200 organizations
Bid book made exclusively by youngsters
Now management is also done by the youth
NGO sector

2013-2014: PREPARATION
EVENTS: major events already in the
preparation period.
NEW CONCEPTS TESTED: Cluj Never Sleeps,
QR Code for a Cause, Knock-Knock, Day 15.
NETWORKS: virtual networks created
AWARENESS AND PROMOTION: European,
national, local.

2015: IMPLEMENTING
EVENTS: Major public events, Participation
projects, Hosted international events and
projects, Partner events, Virtual projects,
Professional projects, Youth exchanges.
COMMUNICATION: own editorial activites, TV
shows, local, national and international press
coverage.
NEW CONCEPTS: Cluj Never Sleeps, QR Code for
a Cause, Knock-Knock, Day 15.
NETWORKS: virtual and personal networks,
Volunteers Academy, SHARE Cloud community.

2016-2018: MONITORING OUTPUTS

Monitoring result outputs on different aspects

of the estimated result and the level of
sustainability of these results.

2019: final report on the impact.

Trying to Explain

Trying to Explain

Challenges
Probably over 1,000 projects, activities
Partnership: local, national, European
How to make Cluj known in Europe and how
will it be perceived
Open source, cloud, Cluj is what you think it is.
Whatever the feeling, you should SHARE it.

Lets Remain Original

Professional Level: High

Common Good

Why Becoming a Volunteer

Strategic Questions

PERIOD
LINE OF EVENTS
KEY MOMENTS
LANGUAGE
ATMOSPHERE
EUROTHEMATIC
HOW WE COMMUNICATE

Types of Events

Major public events

Participation projects
Hosted international events and projects
Partner events
Virtual projects
Professional projects
Youth exchanges

Wishlist and Vision

What do we want in 2015 in Cluj and other

places, connected with Cluj?
What is SPACE, CULTURE, WORK, POWER, JOY
and VISION?
How will we be RESPONSIBLE?

Keywords

PARTICIPATION
PARTNERSHIP
NETWORK
IMAGE
CREATIVITY
INVOLVEMENT
VISION

Partnership. How
The title
Partners
Partner programmes
(group of projects)
Projects
Events
THE PERSON, the
major target group

The World of Positive Feelings

All the EUROPEAN YOUTH CAPITAL 2015 year
will be built around generating positive
feelings and connecting people through these
feelings between themselves and of course to
Cluj. There is an initial list of 25 positive
feelings. People engaged in any activity,
project will have the possibility to check in,
and express their feelings at the event. This is
how we will build and share a feelings-map of
Cluj.

What Matters

cluj2015.ro
facebook.com/cluj2015
@cluj2015
#cluj2015