Writing your Advanced

Production Evaluation

Where are we at?

Promo completed burn to disc and
hand in.
Ancillaries should be completed ASAP
you cant evaluate them if theyre not
done!
This term / beginning of next term
evaluation!!! 20 marks = two grades!

Year 13 Deadlines
Weds 3rd
December

Friday 12th
December

Over
Christmas

Friday 9th
January

Friday 30th
January

Rough Edit of
Production.

Final edit
production
completed
promo and
ancillaries.

Draft your
evaluation
Q1 Q4

Drafts of
evaluation
handed in

Final
deadline.

After marking
- what to do:
Improve
production
based on
teacher
feedback

Productions
uploaded to
blog.
NB: Failure to
meet this
deadline will
result in a
zero mark.

After marking
- what to do:

Evaluations
posted on
blog.

Improve
drafts
based on
teacher
feedback

NB: Failure to
meet this
deadline will
result in a
zero mark.

Use ICT to
present
evaluation

Remember!!
Your blog should be a combination of
words, visual, movies, screen grabs.
Make sure that you DONT write an essay.

Mark scheme rewards blogs that

demonstrate effective use of ICT potential.

 NB: The exam board state candidates should

be discouraged from seeing the evaluation
as simply a written essay and the potential of
the format chosen should be exploited
through the use of images, audio, video and
links to online resources.
Remember to use MEDIA LANGUAGE!
Remember to use the material on your blogs
as part of your planning to complete your
evaluation you can re-use / improve
images, deconstructions, etc.

Tasks post filming

Vital that you get audience feedback on your promo and
ancillaries. Use questionnaires, or, even better, videoed
interviews. Plan questions how far your productions
follow conventions / meets expectations, strengths,
areas for improvement, etc
Produce an audience reaction questionnaire, focus
group, video them, get youtube / facebook etc feedback
show promo / digipak / mag ad to your audience get
their reactions, analyse them and write up findings you
on your blog

Get artists response too if possible

Evaluation Questions

1. In what ways does your media product use,

develop or challenge forms and conventions of
real media products?
2. How effective is the combination of your main
product and ancillary texts?
3. What have you learned from your audience
feedback?
4. How did you use media technologies in the
construction and research, planning and
evaluation stages?

Level 3 1215 marks (C / B grade)

There is proficient skill in the use of digital technology or ICT in the evaluation.
There is proficient understanding of the forms and conventions used in the
productions.
There is proficient understanding of the role and use of new media in various stages
of the production.
There is proficient understanding of the combination of main product and ancillary
texts.
There is proficient understanding of the significance of audience feedback.
There is proficient skill in choice of form in which to present the evaluation.
There is proficient ability to communicate.
Level 4 1620 marks (A grade)
There is excellent skill in the use of digital technology or ICT in the evaluation.
There is excellent understanding of the forms and conventions used in the
productions.
There is excellent understanding of the role and use of new media in various stages
of the production.
There is excellent understanding of the combination of main product and ancillary
texts.
There is excellent understanding of the significance of audience feedback.
There is excellent skill in choice of form in which to present the evaluation.
There is excellent ability to communicate.

Example Evaluation blog Grade A

Strengths? Areas for improvement?
http://matthewbostockadvancedpr
oduction.blogspot.co.uk/

Whats needed for Band 4?

Some other decent blogs

http://amykingadvancedproduction.blogspot.co.uk/
http://edkirka2production.blogspot.co.uk/

http://katiescotta2production.blogspot.co.uk/
http://veronikapluharovaadvancedproduction.blogspot.co
.uk/

1. In what ways does your media product use, develop or

challenge forms and conventions of real media products?
Summarise the task promotional materials for an
album release comprising a music video promo,
CD/DVD digipak and magazine advert. Explain what the
PURPOSE of these three elements is in a promotional
package.

Describe what is required from a music promo. Describe

the repertoire of elements that make up a pop promo:
discuss in terms of performance, narrative, camera work,
editing, actors, mise-en-scene, etc. Use clips / stills from
professional promos to help illustrate / discuss your
ideas. Ensure that you explain how genre affects the
style of video and define the features of a promo of your
chosen genre. Discuss use of illustration / amplification /
disjuncture regarding lyrics.

 Refer to your research of pop promos explain what the

conventions of the genre are (this should be music
videos generally and music videos of your selected
genre). Consider how these conventions might be used
or broken by particular directors / bands. Refer to
specific promos that have influenced your work. Include
clips / stills with a brief comment about the specific
aspects that influenced you.

Use still shots to show how you have used, developed or

challenged conventions from other promos you could
discuss camerawork, editing, mise-en-scene, etc.
Basically show your influences.
Stills of location / set discuss as a typical promo
location

 Stills of costumes / props comment on your

choices and how they help reinforce the genre
Discuss editing techniques / transitions / special
effects, etc you used in relation to defining genre
Discuss how you have used narrative and
performance in your promo Illustration,
amplification, disjuncture?
Provide a number of deconstructed stills of key
shots.

 Provide a shorter commentary on the influences

on your ancillary tasks again identify the
conventions of a typical magazine advert / CD or
DVD digipak for your genre. Deconstruct some
influential examples of the two products,
commenting on how they influenced you.
Refer to theorists in pop video dont just name
drop: show how your work supports or subverts
their theories.

EVALUATION ACTIVITY 1
In what ways do your media products use, develop or challenge forms
and conventions of real media products? (i.e. of music promos)
You should go through the final version of your production and select
nine distinct frames which you screengrab. You will be using these to
write about how typical or not of opening sequences your particular
design is, so choose them carefully. You could compare the still to
real promos, commenting on conventions.
You should explore how conventional the following are:
Setting/location
Costumes and props
Camerawork and editing
Genre and how the opening suggests it
Special effects
Representation
Use of narrative / performance
Amplification / Illustration / Disjuncture re: lyrics

EVALUATION ACTIVITY 1
In what ways do your media products use, develop or challenge forms
and conventions of real media products? (i.e. of music promos)
For your ancillary tasks you should compare them to real digipaks /
magazine adverts and annotate them to explain how you have used
conventions.
You could comment on:
Layout and design features
Genre
Mise-en-scene
Language use

2. How effective is the combination of your main product

and ancillary texts?

Write about your products as a whole remember that they are part of a
promotional package for an album release so how do they work together
to achieve this? How do they represent the artist / band?

Comment on exhibition where each element will be seen and how it will
represent / promote the band. Remember to consider traditional media
(music channels, music mags, record stores) and new media (facebook,
youtube, iTunes, the web) as potential means of exhibition.

Which music channel will your promo be shown on? Why? Research the
channels audience profile and content to show how your promo will fit in the
schedules. What other new media could be used to exhibit the promo?
How effective are they? Why?

Which magazine would you place the advert in to promote the CD release?
Research the magazines audience profile and content to show how your
promo will fit in with magazines content. Look at synergetic links between
music magazines and music channels explore who owns them!

How could the digipak be distributed? Traditionally in shops / online

benefits? Drawbacks? As a digital download? Benefits? Drawbacks?

2. How effective is the combination of your main product

and ancillary texts?
Provide a selective deconstruction of your three texts how
effective are they individually? As a whole? Use annotated
stills / images, or a directors commentary, if you wish to avoid
writing!
Show how you have branded the three products to link them
visually? What images tie the three products together?
Why did you choose them?

3. What have you learned from your audience feedback?

Explain what audience research you undertook

during the process of constructing your texts.
Explain why audience research was important.
Explain the research methodology, with its
strengths and shortcomings, which you used to
gather audience feedback.
Outline what findings your research highlighted.

Summarise your audiences response to the

completed texts.

3. What have you learned from your audience feedback?

You must gain audience feedback on your

completed productions.
How did you get reactions to your products?
What feedback did you get? Positive?
Negative?

EVALUATION ACTIVITY 3
You could record a directors commentary where you explain how your
promo appeals to your audience and addresses their expectations.
You should include the following:
How your opening links to other similar promos (and specific genres
of promo) in order to attract the audience.

How you used genre conventions camerawork, editing, mise-enscene, narrative / performance.
You should also record your findings from your audiences response to
the completed production (all three texts). What did they like? Dislike?
Did they meet their expectations? Ensure that you comment on their
feedback.
Remember the ancillaries as well!

4. How did you use media technologies in the construction

and research, planning and evaluation stages?
Summarise how you used www.unsigned.com to overcome
copy write issues
Use of social network sites to research / contact band also a
place for exhibition of promos etc.

Research phase Youtube etc to explore examples of

promos for inspiration.
Focus on the technologies that you have used to construct
your production.
What video shooting skills have you learnt / developed? How
have you improved your skills from AS level?
What editing skills have you learnt / developed? What skills
did a promo demand?

 Discuss how you learned skills in using the Apple Macs and iMovie
or Final Cut.
Refer to specific technical issues that you learnt about during
shooting / editing e.g. shooting in low light, adding sound / music
during editing. These might be problems / challenges and how you
overcame them.
Take some screen shots of the technologies you used e.g. iMovie
explain what you have learnt about them / how you have used
them. Do same for ancillary tasks.
Write about any other technologies that you used during your
production (what they were and how you used them) e.g.
Blogger(!), search engines, iTunes, Garageband, etc.

For evaluation discuss the benefits of exhibiting your material online

e.g. Youtube, Facebook, etc
Write about / screen grab any shots that show specific skills that you
used during your productions e.g. video effects or visual effects on
Photoshop, etc.