Escolar Documentos
Profissional Documentos
Cultura Documentos
McGraw-Hill/Irwin
Reader sets
the pace
Not
intrusive
Selective
audience
Highinvolvement
High
readership
Classifications of Magazines
Consumer
Farm
Business
Top Magazines
Business Publications
Advantages of Magazines
Selectivity
Reproduction Quality
Creative Flexibility
Permanence
Prestige
Receptivity, Engagement
Services
Creative Flexibility
Bleed Pages
Creative
Space
Inserts
Gatefolds
Pop-Ups
Cover
Positions
Gaining Prestige
Consumer Engagement
Special Services
Disadvantages of Magazines
Costs
Limited Reach
Limited Frequency
Long Lead Time
Clutter
Competition
Magazine Circulation
Primary
Circulation
Total
Audience
Guaranteed
Circulation
Controlled
Circulation
Circulation
Verification
Pass-Along
Readership
Reader Data
from Magazines
Ad rates and
circulation figures
Demographics
General requirements
Financial profile
Lifestyle information
Media kits
Audit statements
Product usage
characteristics
Size of the ad
Position in the publication
Editions chosen
Production requirements
Insertion number/frequency
Use of color
Advertising
$$$
Time
News
Network
Newsweek
U.S. News & World Report
Trends
Technological advances
Online delivery methods
Characteristics of Newspapers
Types of Newspapers
Daily
National
Special-audience
Weekly
Supplements
National or general
Small items arranged by topic
Classified Ads
Public Notices
Printed
Inserts
Disadvantages
Extensive penetration
Flexibility
Geographic selectivity
Involvement, acceptance
Services offered
Lack of selectivity
Clutter
Limited use of color
Other
Zone
City
Zone
Other
Zone
Retail
Trading
Zone
General rates
Advertisers are outside
the newspapers designated
market area
Includes national advertisers
Are up to 75% higher than local rates
Sales by
Column Inch
One inch by
2 1/16 inches wide
1 inch deep by
1 column width
Simplifies production
process
Complicated purchasing
and placement process
General rates
Combination Rates
Run-of-Paper [ROP]
Open Rates
Local Rates
Flat Rates
Preferred Position
National Rates
Color Rates
Competition
from other
media
Declining
circulation
Problems
and issues
Attracting and
retaining
readers
Online
delivery
Cross-media
opportunities