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marketing executive job description

The marketing executive job description includes elements such as: marketing
executive responsibilities, marketing executive skills, marketing executive
qualities, marketing executive abilities, marketing executive experience,
marketing executive job tools, marketing executive working conditions
Other useful materials for marketing executive career:

Key duties/responsibilities for marketing executive

1. Defines and articulates the vision and mission.
2. Develops, recommends and implements the long-term strategic marketing
plan for the organization.
3. Oversees advertising and promotion activities including print, online,
electronic media, and direct mail.
4. Establishes a compelling and consistent corporate image.
5. Develop an overall branding position for the organization.
6. Directs and oversees web development including design and maintenance
of the corporate website.
7. Oversees research and development to position company in the forefront of
their target marketplace.
8. Establishes marketing plans to align with strategic initiatives in
coordination with the National Sales Executive.

Key job qualifications for marketing executive

1. Bachelor's degree in marketing and/or communication. Masters degree
(M.S. or M.B.A.), desired.
2. Professional designations such as APR, preferred. LOMA life insurance
designations including FLMI and the LIMRA leadership designation, LLIF
also helpful.
3. High level general management experience in a life insurance organization
as a marketing leader, providing vision and strategic guidance;
4. Demonstrated success and reputation for excellence in the financial
services and/or insurance industry;
5. Demonstrated expertise in branding and public relations;
6. Robust experience in creating digital marketing strategy;
7. Demonstrated success in using social media initiatives in campaign buildouts;
8. Ability to demonstrate innovation and creativity in approach to marketing
9. Experience in tying marketing metrics to the business plan;
10. Experience in third-party marketing;
11. Technological literacy and proficiency in web communications;

Format for marketing executive job description

A typical job description includes 4
main part as follows:
1. Job information
This part includes: job title, reporting
relationships, department, job
location, manager/supervisors title,
job code, purpose and objective of the
2. List of main task
3. Contents of Job Specifications
Skill requirements.
Abilities. Ability include physical
ability, metal ability, aptitudes.
4. Contents of working conditions
Environmental conditions
Job hazards / safety
Machine, tools and equipments

KSA model in setting up job description

1. What is KSA model?
KSA model is a competency model of individual. KSA is the same KSAO.
KSA include Knowledge, Skills and Abilities (also called KSAs model) that an
applicant must have to perform successfully in the position.

2. Components of KSA:
A body of information needed to perform a task.
For example, Human Resources Knowledge include knowledge of personnel
recruitment, selection, training, compensation and benefits, labor relations and
negotiation, and personnel information systems.
Skills are the proficiency to perform a certain task.
For example, skill in operating computer peripherals such as printers.
Abilities are an underlying, enduring trait useful for performing tasks.
For example, oral comprehension the ability to listen to and understand
information and ideas presented through spoken words and sentences.

Materials for marketing executive career:

Other useful materials for marketing
management that available at
Top free ebooks for marketing management
Top free tools and techniques for marketing
Top skills for marketing management
Top free marketing job description templates
5 steps to writer write an effective marketing
job description
12 tips to write marketing job description
Top 12 tips for career development
Top 9 career path tips
Top 14 career objectives
Top 12 career promotion tips

Useful materials (continue)

Top 14 career objectives
Top 12 career promotion tips
Top 15 ways to search jobs
Top 7 cover letter samples
Top 8 resume samples
110 marketing interview questions with
13 types of interview questions and how
to solve them
11 performance appraisal methods
(includes appraisal templates and forms)
Top 28 performance appraisal forms
Top 12 salary negotiation tips
Top 9 tips to get high salary

Fields related to marketing executive:

The above job description can be used for fields as:
construction, manufacturing, healthcare, non profit, advertising, agile,
architecture, automotive, agency, banking, budget, building, business
development, consulting, communication, clinical research, design, software
development, product development, interior design, web development,
engineering, education, events, electrical, exhibition, energy, ngo, marketing,
fashion, green card, oil gas, hospital, it, marketing, media, mining, nhs, non
technical, oil and gas, offshore, pharmaceutical, real estate, retail, research,
human resources, telecommunications, technology, technical, senior, digital,
software, web, clinical, hr, infrastructure, business, erp, creative, ict, hvac,
sales, quality management, implementation, network, operations,
architectural, environmental, crm, website, interactive, security, supply chain,
logistics, training, project management, administrative management, finance
The above job description also can be used for job title levels: entry level
marketing executive, junior marketing executive, senior marketing executive