Mission, Vision & Values

Presidents Message

SBCVA Mission
To promote the wine industry in Santa Barbara
County (per by laws)
As a premium wine producing and wine grape
growing region

SBCVA Vision
For Santa Barbara County to be known for
world-class, authentic wines worth seeking
out.

SBCVA Values
Have the members best interests in mind
All members will succeed together
Encourage participation and engagement

2013-2015 Goals
The county should be the brand, not the association
Work together (unify) with other wine and travel
associations to maximize efforts own the county
Increase member and community communication and
value
Become the central voice/entry point to Santa Barbara
County
Expand membership (qualified and associate)
Increase revenue so we can do more
Increase engagement of members in community &
industry issues
Outsource and reinvigorate events

2014 Accomplishments

Refreshed & New Websites

Refreshed & New Websites

Refreshed & New Websites

Refreshed & New Websites

Updated Touring Guide

Media Buy (Non-Events)

Events Attended

Events (Co) Hosted

By the Numbers

Web
+ 28%

Instagram
+237%

Facebook
+121%

Twitter
+135%

App
+35%

Touring Guide
+115%

Tourism Marketing Partners

Updated AVA Maps

Increase Membership
123 Winery Members
14 Grower Members
5 Vineyard Managers
TOTAL MEMBERSHIP 142, +13%

Increase Membership
16 Accommodations
8 Restaurants
9 Touring & More
5 Wine Shops, Breweries & More
TOTAL HOSPITALITY ASSOCIATES 28

Increase Membership
Architecture/Construction
Business to Business Services
Civil Engineering and Surveying
Consumer Direct Shipping
Financial Services
Insurance Services
Photography
Real Estate Services
Water & Water Conditioning
Website Development
Wine Services
Winery Products

TOTAL BUSINESS ASSOCIATES 20

Media Relations

Individual Media Pitching and Outreach

Festival Promotion and Attendance
Itinerary Development and Journalist Hosting
Posting and sharing articles
Media tastings and submissions

Shaping the Industry Voice

Vineyard and Winery Regulations Committee

Agriculture Advisory Committee of SBC
Right to Farm Sub-Committee of SBC
Protect Wine Place & Origin, Signatory
Stonebridge Research Economic Impact Study

To develop the Vintners Festival and

the Celebration of Harvest into
dynamic multi-day experiences for
consumers, media and trade that
showcases Santa Barbara County as
a world-class wine and food
destination.

2015
Partnership with the Guild of Sommeliers
Santa Barbara Wine Camp, April
Further partnership with our tourism
marketing associations, including CCTC
Expanded media relations efforts
New Festival Director, Cultivate Events
Monthly Industry Tastings
Quarterly Tasting Room Survey

2015 Touring Guide