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CAMBIA TU MENTE, CAMBIA TU MUNDO

Sobre Ricardo Fabiani Garcia


Ricardo es socio fundador y presidente del Puerto Rico
Educational Development Group (PUEDO Inc.), una entidad
dedicada a crear la nueva generacin de empresarios que
transformarn nuestra economa y sociedad.
Ricardo es Coach de vida certificado, entrenador en
mentalidad de xito, y facilitador de procesos de desarrollo
empresarial.
Ricardo posee grados en ingeniera de computadoras e ingeniera de
sistemas adems de certificaciones profesionales en las reas de calidad
y gerencia de proyectos.
Ricardo ha trabajado con diversas compaas desde startups hasta
Fortune 500 en las reas de tecnologa y comunicaciones,
ayudndoles a transformar sus operaciones, reducir costos y mejorar la
satisfaccin de sus clientes.

Ricardo F. Garcia | ricardofgarcia@gmail.com

CAMBIA TU MENTE, CAMBIA TU MUNDO

Cambia tu mente, cambia tu mundo


Tenemos mucho que hacer, parece como si donde

Ricardo F. Garcia | ricardofgarcia@gmail.com

CAMBIA TU MENTE, CAMBIA TU MUNDO

Times have changed


2012
- Grades

1997
- Grades
-

3.75 GPA (general/concentration)

- Experience
-

2
1
1
3

AT&T
CTP
HP
IBM (2)

3.3 GPA and above

- Experience
-

Summer Internships
Co-Op
Consulting Gig
research projects

Some
Some
Some
Some

with Summer Internships


with Co-Ops
with Research
with Class Projects

- Job Offers

- Job Offers
-

Very limited

- Kodak
- Lucent
- Motorola
- Raytheon (2)

1 candidate / 10 job offers

300 candidates / 1 job offer

Ricardo F. Garcia | ricardofgarcia@gmail.com

CAMBIA TU MENTE, CAMBIA TU MUNDO

Things have changed


2000
- Got laid off from a .com
startup
- Action
-

Posted resume on job boards

- Results
-

100 inquiries the first day


20 interviews in the next 30 days
4 Job Offers

Doubled my previous salary instantly


& got a signing bonus
(enough to buy a brand new Series 3
BMW)

2001
- Got laid off from a tech startup
- Action
-

Posted resume on job boards


Directly submitted resume to ~75
companies a day

- Results
-

5 interviews in 3 months
1 job offer

Cut my salary by half


Relocated more than 4000 miles away

Ricardo F. Garcia | ricardofgarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

What happened?
1. Globalization
1. Cheaper communications
2. Cheaper talent
3. Lower cost of production

2. Higher Productivity
1. Technology
2. Automation

3. Economic downturn
1. Collapse of the financial markets
2. Collapse of the real estate market

4. Fiercer competition
1. Lower cost of entry
2. More competitors
3. More available talent
Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

The sobering truth


Its not enough to
- have good grades
- have academic experience

Employers
- are looking exactly for what they want (not
what they might need)
- have a lot of options to get it
- Locally: higher pool of readily available talent
- Globally: lots of countries to draw talent from

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

The sobering truth (continued)


What you need to succeed

- Relevant experience of interest to potential


employers.
- Products or services of interest to potential
customers.

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

Your choices
- Work for the business
Become an employee
- Own the business
Become an entrepreneur
Which game do you want to play?

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

Show me the money!!!

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

What is a business?
A business is an entity created to satisfy the needs of its customers via
a solution.
The solution can be in the form of a product or service, and it solves a
problem for which customers are willing to pay for.
Business generate a profit by providing value.
Profit is generated when
- The value provided exceeds the price customers pay for and
- The cost of producing the product or service is less than the price
the customers pay
A business can become a hub of success for all your stakeholders.

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

Who is in a business?
There are three personalities in a business:
- Entrepreneurs Inventors
- Invent what will happen
- Managers Coordinators
- Coordinate that it happens.
- Technicians Doers
- Make it happen.

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

What is an entrepreneur?
Is it the people who start a business?
People who start a business are not the
entrepreneurs we all believe them to be, but are what I have
come to call technicians suffering from an entrepreneurial
seizure.
Michael E. Gerber

Is it the people who run a business?


People who run a business are managers. They
marshal the resources and coordinate the work so that things
get done efficiently. They get people to do things right.
Leaders are also needed to run businesses, they make
sure that people do the right things.

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

What is an entrepreneur? (cont)


An entrepreneur is an inventor who invents new
businesses

He lives asking the question, Whats missing in this picture?


and then answers it by inventing the missing piece that makes
the picture whole.
To the entrepreneur, the business he or she invents is a
product, a unique product that stands out in a world of
ordinary business products and, through its uniqueness,
captures the attention and imagination of the people for whom
it was invented: its customer, its employees, its suppliers, and
its lenders and investors.
- Michael E. Gerber

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

Who is an entrepreneur?
An entrepreneur is a combination of 4
different personalities.
- The Dreamer
- Creates the dream.

- The Thinker
- Produces the vision.

- The Storyteller
- Tells the story.

- The Leader
- Defines the mission.

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

PUEDO Inc.s Example


The Dream
Puerto Rico, the new land of opportunity: a place where people come to
find/create work instead of a place that people leave in search of work
elsewhere.
The Vision
Puerto Rico, a prosperous country with a buoyant economy, where lots of
small and medium business are created and recreated; producing
sustainable economic opportunities that raise the quality of living of the
people and communities where they operate and who they serve.
The Purpose
Create the next wave of entrepreneurs that will transform the Puerto Rican
economy.
The Mission
To create an entrepreneurial academy, the best of its kind, where future
entrepreneurs come to learn how to become entrepreneurs and how create
profitable and sustainable business that transform their personal economies
and that of those who do business with them.

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

How do I become an entrepreneur?


Everyone possesses the ability to be an entrepreneurto invent, to
conceive of a great idea for a new business, and to create an original
business based upon a simple but explosive idea.
- Michael E. Gerber
The Steps
1) Awareness: Adopt the distinctions of the entrepreneur.
2) Learning: Learn how to think and act like entrepreneur.
3) Practice: Put it all into practice.
Start with a blank piece of paper and a beginners mind

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

What is the Dreaming Room?


-

The one and only incubator for emerging entrepreneurs, a space


and a place where you can learn the essential skills necessary to
truly and deeply awaken the new entrepreneur within you.

Think of The Dreaming Room as a blank piece of paper, where


your beginners mind is inspired to see, experience, develop and
design your Dream, Vision, Purpose and Mission through which you
will create a new venture, conceive of a business opportunity,
invented solely by you, with the tools, and facilitation of The
Dreaming Room Facilitator will provide you with.

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

How can I participate in the Dreaming


Room?
- Participation in the dreaming room is available only
by invitation.
- It requires a little financial investment.
-

Currently about 2K. It is scheduled to go up in price next


month.

- It requires a small time investment.


-

Only 3 hours a week for 12 weeks.

- It can be taken anywhere


-

You meet with your process facilitator via web conference

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

What do I do next?
-

Schedule a 30 minute session with me to see if the Dreaming Room


is for you.

Email me @ ricardofgarcia@gmail.com

Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

What did you learn?

?
Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

What are you going to do next?

?
Ricardo F. Garcia | ricardogarcia@gmail.com

OPPORTUNITY THROUGH ENTREPRENEURSHIP

Thank you!
Ricardo F. Garcia | ricardogarcia@gmail.com

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