PG e-Content:

Input Template for

Self-Assessment

E-PG Pathshala : NMEICT & UGC

Subjective Questions
Q1. Describe the terms product and brand and
explain the fundamental difference between
them?
Q2. What are brand elements? Explain with
examples.
Q3. How do brands benefit consumers?
Q4. Why are brands advantageous to
marketers/firms?

E-PG Pathshala : NMEICT & UGC

MCQ
Correct
Option

Q1

Brands are often described as a pact between the buyer and

seller. Which of the following is NOT what this pact/promise
represents?

A pact of said price and quality

Promise to increase social status of consumer

A promise of what features to expect from the offering

A promise of consistency of standard maintained by the seller

Feedback for
Correct.
Correct Option The social status of a consumer is dependent on the opinion of
society or people he/she interacts with it is not necessary that
all brands affect them in this way
Feedback for
Incorrect
Option

Incorrect.
All other options are valid promises brands make with buyers,
and ideally fulfill them

E-PG Pathshala : NMEICT & UGC

MCQ
Correct
Option

Q2

While creating a jingle for a brand, which of the following

should NOT be a criteria?

It should be simple

The accompanying music or tone should be attractive

It should be composed by a music composer/lyricist

It should be easy to remember

Feedback for
Correct.
Correct Option It is not necessary to hire a music composer/lyricist to create a
powerful jingle, sometimes advertising executives or even
employees working on brand communication can come up with
a memorable jingle
Feedback for
Incorrect
Option

Incorrect.
The other options are all necessary criteria for an effective
jingle

E-PG Pathshala : NMEICT & UGC

MCQ
Correct
Option

Q3

What benefits do brands offer marketers?

Create higher profits for the firm

Create goodwill and prestige for the firm

Create a competitive advantage for the firm

All of the above

Feedback for
Correct.
Correct Option All the options mentioned are advantages of successful brands
Feedback for
Incorrect
Option

Incorrect.
Any one option marked here is incorrect - all are valid benefits

E-PG Pathshala : NMEICT & UGC

FIB
5. A product is classified as tangible or intangible, a service,
an idea, or a combination of these things.
6. Slogans are short, sometimes persuasive or provocative
phrases that also help convey what the brand stands for.

7. Brands reduce the risks/efforts associated with purchase of

the product or service

E-PG Pathshala : NMEICT & UGC

True-False

8. If a celebrity associated with a brand gets involved in

controversy, the brand is not affected.

False

E-PG Pathshala : NMEICT & UGC

True-False

9. Brands allow firms to charge higher prices.

True

E-PG Pathshala : NMEICT & UGC