GLOBAL CONSUMER

PROFILE

D eva raNaldo Soesangobeng

Kurniantyo Aditya
Raymond George
Rendy Try Krisnanda

Executive Summary
The basic framework must be the first
important role for product development and
marketing.
One of the biggest effect on economic
development is the buying activities. The
spending of consumer according to the Gross
Domestic Product.
The movement aim to global service and
knowledge - based economies help to convert
consumers above the necessity of purchase
behavior and attitudes.

Cont.
The structure of family household that varies than
before needs more segmentation in order to make
offering in product market.
The activity of higher education will encourage the
population of wider social economic development. The
customers will try to look and select out the food and
beverages that might change their new life style.
The increasing of global urbanization will require
adaptation to system about the food produced,
processed, distributed, and sold.
Immigrants brought variety of food and beverages into
a market that will affect directly to the consumers and
attracted for trying a new style of new culture.

Home and Family

Family Structure is based on the
demographic and economic families
according to the size of population,
marriage, and children.
The progress of growing rate will
affect the developing region that
follows developed regions.
The differences between two regions
above have need of food and
beverages industry.

Family Structure
Singles : Factors that increase global
of people living alone.
Single Parents : The emerging market
country adapt divorce law and the
divorce rate increasing.
Couples Without Children : In
developed country they are
supporting on the financial security in
order to protect the future

Cont
Couples With Children : This trend
usually occur in developing country,
the children taking role as
Boomerang to their parents.
Empty Nester : In developed country,
adult children can survive by their
own.

Marriage and Divorce

In developed country, the aging
trend is the factor of decreasing in
marriage, the reason is because
unnecessary to have children and
they are focusing on the individual
economic growth.
In developed country, the rate of
divorce is very high because of the
decreasing marriage, ease of divorce,
and the hardship economic.

Household Size
Developed country usually adopt
smaller family household.
Emerging economics country try to
refer nuclear family become smaller
family household.
Developing country adopt multi
generational living.

Urbanization
People move to developed country in order to
achieve better life such as food, beverages,
etc.
The range of income distributions within an
urban population, presents food and beverage
producers and processors with opportunities
from a variety of channels, ranging from
discount to premium
Finally, urbanization is narrowing and providing
job as agriculture, transportation, retailing, and
food industry.

Economic Influence
Economic growth and urbanization are
inextricably linked because it implies the
conversion of rural land to urban uses based
on industry and service.
The movement occurs because economic
advantages :
1. Finance
2. Transportation
3. Health
4. Retail

Migration
The movement group of people that
seek better life.
Influences that brought by the
migrant :
1. Ethnic
2. Culture
3. Attitude and behavior

International Migration
Ethnic and culture will spread
automatically when the migrant
move to one place
New life, attitude, language, and
even food.
Original resident are interested in
some influences fro the migrant such
as new food.
Many people migrate to another
place purposely to try new culinary

Regional Trend
Africa, most of the African countries
are intraregional migrate to Ghana,
Nigeria, South Africa, and Ivory
Coast.
Some reasons they are migrated:
1. Conflict between region
2. Political Issues
3. Natural Disaster
4. Unequal Financial

Asia and EU
Asia, the largest resources for migrant to
work and get better job. China,
Bangladesh, and India are the top ten
countries that emigration worldwide.
EU, Western and Central European mostly
migrate to North America while Central
Asian and Eastern European move to Soviet
republic and Western Europe.
Urban center in Europe attract people a lot
of migrants. (London, Paris, and Moscow).

Americas
Americas, most of people from South
America and Caribbean emigrate to
North America and Canada.
This is one of the highest emigration
in North America and Canada.

Middle East
One of the fastest receiving migrant
country.
Demanding for non permanent or
temporary worker for Gulf
Cooperation Council.
Middle East countries are very rich in
natural resources such as oil and
gas.

Oceania
Australia and New Zealand will
predicted stay consistent for their
population.
According to the survey, 21.8% of
recent population directly come to
the region.
The impact is the region will be the
highest immigrant in the world.
Contain many small islands that will
attract more people to come.