BSNL

BIBLIOGRAPHY
• www.bsnl.co.in
• www.cellone.co.in
• www.bharatsancharnigam.com
• www.wikipedia.com
• www.google.co.in
 Contents
• Introduction to BSNL
• BSNL at a Glance
• The Total Manpower Strength of BSNL
• Certifications
• BSNL - A Blue-chip
• Vision
• Mission
• BSNL SERVICES
• SOCIAL COMMITMENT
 Contd..
• Technology: GSM vs. CDMA
• The leading cellular service providers
• GSM / GPRS NETWORK EXPANSION
• SWOT ANALYSIS
• Conclusion.
 Introduction to BSNL
BSNL was set up by the Government of India
to upgrade the quality of telecom services,
expand the telecom network, introduce new
services and to raise revenue for telecom
development needs of India’s key metros –
Delhi, the political capital and Mumbai, the
business capital of India. In the past 19 years,
the company has taken rapid strides to
emerge as India’s leading and one of Asia’s
largest telecom operating companies. Besides
having a strong financial base, BSNL has
achieved a customer base of over 5 million.
 BSNL at a Glance

• Shareholding Pattern
• The Govt. of India currently holds 56.25%
stake in the company.
Coverage
Almost whole of the nation.
The company has also received the “Navratna”
status
Detailed Pattern
The Total Manpower Strength of BSNL

Year Group A Group B Group C Group D Total Daily Rated

manpower Mazdoors

1999-2000 1045 5978 34814 19071 60908 196

2000-01 1065 5862 35222 18409 60558 188

2001-02 1083 5967 33943 16534 57527 100

2002-03 1128 6429 33901 16526 57984 88

2003-04 1083 6042 33083 15552 55760 82

 Certifications
• BSNL adds one more feather to its cap. Centre for
Excellence in Telecom Technology & Management (CETTM)
has been awarded with the ISO 9001: 2000 Certification for
providing training in the field of Telecom Technology &
Management.
• BSNL's Centre for Excellence in Telecom Technology and
Management received ISO 9001-2000 certification on 4th
July, 2005. This quality certification is the first step in
developing CETTM as a world class training centre."
• BSNL with a market share of about 13% of the National
Telecom Network has a customer base of about 4.98 million
lines at the end of 2002-03.
 BSNL - A Blue-chip

• Some of the factors that contribute towards making

BSNL a blue-chip company are:
• Company providing vital infrastructure.
• Sustained growth.
• Increasing demand in a fast developing economy.
• Cost reduction due to induction of new technologies
and computerization.
• Tremendous resources and asset base.
• Very high potential for value.
• Exciting developments in new services everyday.
 Vision

• Become a total solution provider company and to

provide world class telecom services at affordable
prices.
• Become a global telecom company and to find a place
in the ‘Fortune 500’ companies.
• Enter into and expand new services viz. Long distance,
Cellular mobile, W-CDMA, Internet / Broadband and
‘IN’ – services and development of telecom software.
• Become the largest provider of private networks and
leased lines.
• Venture into other areas in India and abroad on the
strength of our core competency.
 Mission
• To remain market leader in providing world
class Telecom and IT related services at
affordable prices and to become a global
player.
Corporate office
 BSNL SERVICES

• BSNL LANDLINE
• PHONE PLUS SERVICE
• NEW TELEPHONE CONNECTION
• PERMANENT CONNECTION
• CONCESSION IN RENTALS
• SHIFT OF TELEPHONE
• TRANSFER OF TELEPHONE
• TELEPHONE TARIFF
• BSNL MOBILE
• POSTPAID
• PREPAID
• UNIFIED MESSAGING
• GPRS/WAP/MMS
• DEMOs
• TARIFF
• SMS & BULK SMS
 Cond…
• BSNL WLL
• INTERNET SERVICES
• NETWORK
• BROADBAND
• TYPES OF ACCESS
• WI-FI
• CO-LOCATION SERVICE
• BSNL WEB HOSTING
• INTERNET TARIFF
• DIAL UP INTERNET
• SMS& BULK SMS
• BSNL BROADBAND
• REGISTER ONLINE
• TARIFF
• FAQ
• CHECK USAGE
• BSNL MANAGED NETWORK SERVICES
• BSNL MPLS-VPN
• ISDN
 Contd…
• LEASED LINE
• LEASED LINE
• TARIFF
• INTELLIGENT NETWORK
• FREE PHONE SERVICE
• PREMIUM RATE SERVICE
• INDIA TELEPHONE CARD
• VIRTUAL PRIVATE NETWORK (VPN)
• VOICE VPN
• UNIVERSAL NUMBER
• UNIVERSAL PERSONAL NUMBER

• RABMN
• INMARSAT
• KU-BAND
• TRANSPONDER
•
 SOCIAL COMMITMENT

• Encourage development of
telecommunication facilities in remote, hilly
and tribal areas of the country;
• Transform in a time bound manner, the
telecommunications sector to a greater
competitive environment in both urban and
rural areas providing equal opportunities and
level playing field for all players;
 Cellular Service Providers

• As on Apr 2007 India has 167 million mobile

phone subscribers. Out of this 125 million are
GSM users and 41 million CDMA users.
• BSNL, Bharti Airtel, Hutch, Idea, Aircel, Spice
and MTL are the main GSM providers in India.
Reliance Communications and Tata Indicom
are the main CDMA providers in India.
 Technology: GSM vs. CDMA

• GSM (Global System for Mobile Communications)

originated in Europe in 1990. The GSM
Association is an international organization
founded in 1987, dedicated to developing,
providing and overseeing the worldwide wireless
standard of GSM.
• While CDMA (Code Division Multiple Access) is a
proprietary standard designed by Qualcomm Inc
in United States and has been the dominant
network standard for North America and parts of
Asia. It became an international standard in 1995.
 The leading cellular service providers
Service Provider No. of CDMA Subscribers No. of GSM Subscribers

Reliance 2.75 crores 38.76 lakhs

Tata 1.07 crores

Airtel 3.37 crores

MTNL 24.98 lakhs

BSNL 2.44 crores

Hutch 2.44 crores

Idea 1.3 crores

Spice 25.56 lakhs

BPL 10.62 lakhs

Aircel 48 lakhs
 Revenue and growth

• The total revenue in the telecom service

sector was Rs. 86,720 crore in 2005-06 as
against Rs. 71, 674 crore in 2004-2005,
registering a growth of 21%. The total
investment in the telecom services sector
reached Rs. 200,660 crore in 2005-06, up from
Rs. 178,831 crore in the previous fiscal.
 GSM / GPRS NETWORK EXPANSION
• Bharat Sanchar Nigam Ltd (BSNL) is one of the largest
telecommunications companies in India covering both mobile
communications and fixed infrastructure. The company was
formed in October 2000 when the Indian Government
Department of Telecom Operations was floated as a company.
The success of the company shows in that it has over 38
million fixed line subscribers, 6.9 million GSM / GPRS
subscribers and 1 million CDMA subscribers.
The company's Cell One network (GSM/GPRS) was launched
in late 2002 and within six months had attracted 2.4 million
subscribers. BSNL then decided to halt further network
capacity expansion, as it believed it could not sustain the rate
of growth. Subscriber numbers did not fall off, but neither did
they increase at the same rate.
 SWOT ANALYSIS

• STRENGHTS
• It has a competitive pricing policy.
• BSNL provides continuous training, career advancement opportunities and
a self-motivated work environment to its employees.
• BSNL has a corporate culture of mutual respect and is an excellent service
provider.
• BSNL maintains solid partnerships with its customers.
•
• WEAKNESSES:
• Although it is investing too much in R&D but its marketing skills are below
average.
• Although it is growing very fast but at the same time it is losing its
customers as well because the competitors are chasing close behind.
 Contd…
• OPPORTUNITIES:
• It can retain its customers by improving its marketing skills.
• It can establish a world-wide knowledge-broadcast system via the
Internet.
• The Group can strengthen and expedite research and development in
order to deliver products of top international standards.
• THREATS:
• External factors like political instability and economic instability which
are affecting the business environments.
• The other threat can be the market saturation in terms of business
opportunities available in the conventional telecom business.
•
 Conclusion:

• India is huge market and none of service

providers can dare to ignore its potential.
That’s why Indian mobile service provider
industry is growing leap and bounce for the
last decade. This journey of 1 million to 50
million will keep it pace until each citizen in
India will have his own mobile. Industry has
many phases in its growth. Now mobile
doesn’t mean a only a medium of
communication.