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BRODKASTERS NG PILIPINAS
(Association of Broadcasters of the
Philippines)
Vision
The KBP shall be an organization that advances
and sustains the highest standards of quality in
the broadcast industry through the exercise of
self-regulation for responsible broadcasting.
It shall advocate positive change by upholding
the social, cultural and economic development of
the nation.
It shall represent and promote the interest and
welfare of its members and the broadcast
industry at all times,
mindful of its duty to God, country and people.
Mission Statement
We shall defend and uphold press freedom,
free speech and expression and the right of
the people to public information.
We shall encourage and enhance the
practice and development of the highest
ethical standards and values in our
broadcast content and services.
We shall promote the highest level of
professionalism in the practice of the
broadcast profession.
Mission Statement
We shall strive to foster and preserve unity and
promote fair competition amongst our
members and in the communities where we
operate.
We shall adopt the latest trade practices and
feasible technologies that promote the
economic viability of the broadcast industry.
We shall contribute in the promotion of
economic, social and cultural development of
our nation and advocate concern for the
environment.
BROADCAST CODE
(Article 1.News and Public Affairs)
KATWIRAN: RIGHTEOUSNESS is
expected of a true broadcaster, who
at all times is determined to stand by
what is right and to expose what is
wrong. The broadcaster is always
mindful of the values of integrity,
honor and decency.