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Planning
GROUP MEMBERS
HIRA NOOR
4235
SAAD HASSAN
4195
ZOHA NAEEM
4091
ASRA OBAID
4193
4188
Understanding Strategic
Planning
Marketing Plan
Strategy
enhancment
Is usually developed by
the working group
Result
measuring
Should be laid prior to
primary step is taken.
Mission Statement
A
A statement
statement of
of the
the organizations
organizations
purpose
purpose
-- what
what itit wants
wants to
to accomplish
accomplish in
in
larger
larger environment
environment
For
For e.g.,
e.g., the
the mission
mission statement
statement of
of PEPSI
PEPSI is
is
We
We have
have absolute
absolute clarity
clarity about
about what
what we
we do
do
WE
WE SELL
SELL HIGH
HIGH QUALITY
QUALITY FOOD
FOOD AND
AND
BEVERAGE
BEVERAGE PRODUCTS.
PRODUCTS.
Our
Our success
success will
will ensure:
ensure: customers
customers will
will build
build their
their
business,
business, employees
employees build
build their
their futures,
futures, and
and
shareholders
shareholders build
build their
their wealth.
wealth.
VISION
A vision statementis
sometimes called a picture
of your company in the
future but its so much
more than that. Your vision
statement is your
inspiration, the framework
for all your strategic
planning.
Time
OBJECTIVES
ra
in evaluating
the success of
an action or a
project.
ble
Att
a
Motivates a
leader and its
team.
ea
su
in
a
b
le
Gives
participant
s a sense
of
direction
ly
target a aim
to perform
efficiently.
Reliable
EFFICIENT
objective must
be SMART.
Provide
important
details about
the company
and the
services you
provide.
I
n
c
l
ud
Include a
synopsis of the
recent
business
achievements.
Pr
ov
id
e
de
u
l
c
n
I
Develop portfolio
in one or more
format to cater
wider variety of
clients.
Include
pictures of
the product.
Organize
Organize supplemental material like letter of recommendation from your clients
and factual information about the business.
Business is likely to
generate enough cash
to be self sustaining.
Recommended
tactics:promote
aggressively
Question Marks
High growth Low share
Cash Cows
Low growth High share
Business can be used to
support other business
units.
Defend & maintain
Dogs
Low growth Low share
Business is a cash
trap.focus on short term
Avoid risky project
Any Question......?