CASE Wiz B-School competition

Season 2

Copyright 2013 Tata Consultancy

Services Limited

CASE Wiz - The Challenge

CASE Wiz is a simulation of challenges faced by big corporates
The Challenge is open to students of premier B-Schools in India
Expects participants to act like a consultant and submit solutions
in a time bound manner
Provides opportunity to interact with experts in domains in an
unique manner

CASE Wiz Season 1 ( 2013)

1st winner : Sarthak Hota (XIMB)
2nd winner : Jishnu S (IIM B)

CASE Wiz Season 2 : Theme of the contest

The world economy today is in the midst of a
tectonic shift from the Internet Economy to what
we call the Digital Consumer Economy. This
represents both an opportunity and a threat
depending on the readiness of the company

Re-Imagine
business using
Digital 5 Forces

Companies that do not take seriously the shift to

the digital consumer economy will face extinction
- Dr Satya Swami
Head of Digital Enterprise unit, TCS

Digital forces are creating enormous drive on

industry to re-jig its old business models
3

Innovation and Transformation Group

(ITG)
Automotive

Industrial
Discrete Mfg.

Aerospace

Chemical
& Process

Chosen Technology Partner to

several of the world's respected
firms

Over 99 clients in major

markets of NA, Europe

1 of 3 Fortune 500 manufacturing

clients work with TCS

Exciting and challenging projects customized for clients who demand the best

Scope in ITG
Consulting
Projects
Big Data
Mobility

Automotive

IT Strategy
and Roadmap

Connected
Marketing
Aerospace

Supply Chain
IT led
Transformation

Industrial
Equipment

New Product
Introduction

Service, Parts
and Warranty
Chemical and
Process

Domain

Manufacturing

Sales Marketing
& Dealer
Business

Technology

Analytics

Innovative
Business
solutions

Thought
Leadership

Role of an ITG consultants

Anchor business proposals

Be consulting partner
Business expansion

Business planning and

strategy formulation
Program Management
Strategic execution

Industry

ITG

Work with multiple industries

Customer facing
Architect business solution

Engage with Industry

Analysts
Work with Industry
bodies
Thought Leadership

Innovation and Transformation Group of Manufacturing ISU

6

Organisational
Inertia
Connectivity
Commoditis
Multiplicity of
ation
Networks
Abundance of IT
Stacks
Customer
NonExpectations
Telco
Over-The-Top
Competi
Players
tion
Adjacent
CashIndustries
Flow
Plethora of
Manage
Partners
ment
Regulatory
Issues
Affairs
Shifts
in
Custome
rs
Loyalty,
Churn

ARPU
Decline
EBITDA
Pressure
Telcos
Market
Definition
Challenge
s
New
Investme
nt
Challenge
s
Revenue
Decline

Telecom Industry is re-positioning now - into a True Horizontal

Industry
1
Network
Guarantor

2 Business Enabler
Opportunity
Space (~
USD 4
Trillion in
2013) is too
big to be
ignored by
Telcos

Internet-ofThings
(IOT): 50
billion
devices to
be
connected
by 2020

3
Experience
Creator

Multi-Marketer

CASE Wiz Season 2 : Structure of the

contest
Sub contests within CASE Wiz umbrella for 1st and
2nd year students

Rules
Team of 2
Contest will be conducted on
Campus Commune
A student can be part
of only one team
2nd year student can choose
a domain
Phase

Imp
Date

Registratio 3rd Aug

n
Round 1

17th
Aug

Round 2

10th Sep10

Round 3

Sep last

 Choose your team members offline

Identify the team lead : Only team lead will have access to submit the evaluation
Create your profiles on Nextstep portal and visit Campus Commune
2nd year students can choose their domain by going through the synopsis of the
case study
After selecting domain form the team in Campus Commune
Team lead need to send invitations to team members
Team members need to accept the invitation
Team lead will have access to submit the evaluation

11

Thank You