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Overview
Industry Background
1886: John
Pemberton
Production and Distribution
1893: Caleb
Bradham
Industry Background
Problems
Recommendation
Supplier Power
Buyer Power
Major buyers of CSD are bottlers and fast-food
restaurants
The Threat of
Substitutes
Ease of substitution is high
Many alternatives to CSDs
Different diet brands
Customer switching costs are low
.
Bottled
Water
Beer
Juice
Coffee
.
Tea
Wine
Powdered
Drinks
Sports Drinks
Milk
Energy Drinks
Distilled Spirits
Tap water
Threat of Rivals
Rivalry Conclusions
Recommendation
Adjust strategy to align with new climate
Overview
Industry Background
Coca-Cola was formulated in 1886 by John
Pemberton
Pepsi Cola was formulated in 1893 by
Caleb Bradham
Production and distriubtion of CSDs
involves concentrate producers, bottlers,
retail channels, and suppliers
Supplier Power
Buyer Power
The Threat of
Substitutes
Alternatives to CSDs
Threat of Rivals
Substitutes!
Substitutes!