Background

Founded by Larry Page & Sergey Brin, students of Standford

University California.
Incorporated in California.
Name originated from misspelling.

Nature of Business
Search is Googles core technology.
Integrates features into search services.

Ad is Googles central business proposition.

Video, Texts, Images run across the web.
Enable billions of ads to be served daily across the web.

Apps are Googles umbrella over web-based software.

Mobile specific features e.g. Gmail. Product services by Google Mobile.

100 of languages + 50 countries, regions and territories.

Practice & Operation

1. Employee
. Objective: Create work culture that keeps employees happy will motivate
and make them loyal to the company.
. Provide task that are inspiring & challenging for employee.
. Freedom prevent employee from mundane task. Eg 20% of their time.

2. Workplace Diversity
A) Age
. Hire employee based on their talent, working experience & qualification
. Launch relevant program and policies.

Practice & Operation

B) Gender
Evaluate employee based on their performance. Not based on gender to
prevent discrimination and inequality.
C) Race and Ethnicity
research - hiring decisions, performance evaluations, pay and workplace
discrimination
D) Disability
Evaluate based on their performance not their physical abilities.
E) Religion
Aware of different religion and belief. Aware of the religious holiday.

Practice & Operation

Adapting to The Change In Workplace.
a) Work life balance program

Family Friendly programs

On-side doctors, gym trainer, laundry service, free haircuts
3 meals per day and unlimited of snacks for FREE
Take short naps using the SleepPods.

Practice & Operation

Contingent Workforce
Workforce for part-time, temporary worker hire on as needed basis.
Opportunity to create, develop, implement regardless of location and
level of experience.
Disadvantage: Lack of stabilities and workers dont feel the sense of
belongings.

Generation differences
Flexible management e.g. office attire, communication process.
Google Cafes. To encourage interaction between different
department. This help reduce generation gap.

Google is organized around the ability to

attract and leverage the talent of
exceptional technologists and business
people. We have been lucky to recruit
many creative, principled, and hardworking stars. Our future success depends
on our continuing ability to identify, hire,
develop, motivate, and retain highly
skilled personnel for all areas of our
organization
~Larry Page, CEO of Google.

Recommendation
Put their company culture on a university tour
Sponsor workshop in universities where can attract students
attention.
Allow students know more about

Offer training and development.

Effective & relevant training very important
Keep people updated and focus on the job in hand.

Recommendation
Create Social Events
Help people get to know each other better.
Increase sense of team spirit.
Eg. Volleyball Match

Give Rewards & Bonus

A good reward scheme is a great motivator
We all like to be rewarded.
Eg. Movie Ticket

Conclusion

Conclusion

Any questions to ask us?