Summary of Audience

Research
Task 7

Age?

Gender?

17Female

Ethnicity

Do you
listen to
Hip Hop?

Would you prefer a

If so, how often How many hours cover story on a
do you listen to per day do you
new artist or an
it?
listen to music?
established one? What types of articles would you expect in a music magazine?

Would you
prefer the
magazine to
focus on a
specific subgenre?

white

Yes

Everyday

If so, which subgenre?

Do you listen to any other

genres? If so, list them

Do you go to any
live
performances? If
so, how often?

How often do
you purchase
music
magazines?

How do you
generally
listen to
music?

1-2

Established Artist New songs and artists, popular things in hip hop

No

Rock

Rarely

Never

Internet

No

many types of rock and jpop/rock

Rarely

Rarely

Internet

17Male

white

No

Rarely

2-3

Information about the artist/group and articles about any new

album or single worth making a article about. Also upcoming
Established Artist festivals and concerts.

18Male

White

Yes

Everyday

3+

Interviews, behind the scenes, talking about new albums coming

Established Artist out, reviews, and articles reflecting on older albums
No

Indie Rock

Rarely

Never

Internet

20Male

white

Yes

Everyday

3+

Established Artist interviews with new and established artists, producers, ect.

No

Sometimes

Never

Internet

23Male

white

Yes

Everyday

1-2

Established Artist Interviews, articles about artists past, production info

No

Often

Never

Internet

<17

Male

white

Yes

Everyday

2-3

Established Artist Promotional articles, Q&A's, Inside Information

No

RnB, Soul, Pop

Sometimes

Never

Internet

<17

Male

White

Yes

Everyday

3+

Things about new tracks, new artists, and something about older
Established Artist artists.
No

Classical, jazz, RnB, Rock,

Indie rock.

Rarely

Never

Internet

Rarely

Internet

Sometimes

Internet

Sometimes

Internet

<17

<17

23Male

Latino

Yes

Everyday

1-2

New Artist

behind the scenes

- album process
- touring

21Male

Mixed

Yes

Everyday

3+

New Artist

Background story/interview on up and coming artists

No

No

Sometimes
jazz, funk, soul, blues, r&b,
black metal, death metal,
indie rock, ambient,
dancehall
Sometimes

22Male

mixed

Yes

Often

1-2

New Artist

Lots of underground material, with mainstream artists being the

cover stories.
No

Post-hardcore rock,
Numetal, EDM specifically
Trap EDM and Dubstep.

Male

Mixed

Yes

Everyday

3+

New Artist

News, opinion, profiles reviews

No

Alternative, jazz, rock,

electronic, indie, soul, funk Rarely

Rarely

Internet

No

Rock, Punk, Alt, and

anything else related to hiphop.
Rarely

Rarely

Internet

edm, indie, alternative

Rarely

Rarely

Internet

No

Rarely

Rarely

MP3/iPod

No

open to everything. hip hop

is just my main choice
Never

Never

MP3/iPod

No

Rarely

Sometimes

MP3/iPod

18Male

White

Yes

Often

1-2

New Artist

Showcasing new artists, trivia, news about artists.

Male

White

Yes

Everyday

3+

New Artist

top 10s, artist spotlights, interviews, album reviews, gig reviews No

25Male

Asian

Yes

Everyday

3+

Top album releases of the week, tracks, interviews, up and

Established Artist coming rappers.

20Male

Hispanic

Yes

Everyday

3+

17Female

Mixed

Yes

Often

3+

Established Artist Interviews. Album reviews. Information on the community.

One about new and upcoming music.
One about a current artist.
One about recommendations.
Established Artist One about a new artist.
1.) New projects
2.) New artists
3.) Interviews
4.) Stories about industry drama
5.) Speculation articles about rapper's careers, momentum,

Rarely

Demographics
Ethnicity

Gender

White

Mixed

Latino

Hispanic

How do you listen to music?

Asian

Age
Internet

26+
25
24
23
22
21
20
18
17
<17
0

Male

Female

MP3/iPod

Record

Audience Preferences
Cover Story Focus

Established Artist

Specific sub-genre preference

New Artist
Yes

No