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Social Action and Community

Media
Existing Product Research

Case Study: (campaign/organisation name)


Purpose:
To bring about local, national or global change Want to get
the message across to the whole of the UK as its the same
problem happening all over.
To change attitudes The public need to know the drink driving
is wrong and knowing the consequences might help to give
them a second thought when wanting to get behind the wheel.
To raise awareness Showing the public how alcohol could
effect you if you decide to drink and drive.
To provide information - Highlighting things that could happen
as a result of drink driving.
To campaign By knowing the effects, you are able to
campaign to the public in a hope to get them to think about
drink driving.

Aims:
The aim of this campaign is to make people aware of the
consequences that could happen if you decide to drink and
drive. By raising this awareness, you can provide more facts
and information about the subject which will hopefully get the
public thinking about what could happen if they want to drink
before getting into a vehicle.

Creative Media Production 2012

Case Study: (campaign/organisation name)


Techniques:
I think that the poster is very influential as it contains various things that
will make you think about drink driving.
The images of the alcohol bottles are there to highlight the different
types of drink that could get you into trouble. By replacing the names of
the drinks into the consequences, it makes you think that every time
you have a drink of wine, you might get a drinking ban, or some vodka
will get you a criminal record and they are wanting to tie them together.
By having the scene in a pub, its making you think like you are there
are those are the places where you typically drink and then drive home.
The THINK! Logo is featured in the bottom corner and this shows you
that it is a serious campaign. The website in the bottom corner
encourages you to online and look at ways that they can help you and
other consequences into much more detail. The white writing stands
out so catches your eye, and the question mark is addressing you, so
you know that they are asking you the question.

Creative Media Production 2012

Case Study: (campaign/organisation name)


Impact:
This graph shows you how many young drivers have been killed
over the years because of drink driving. You can see that the
numbers have decreased significantly since 1987.
The second graph involves statistics about the number of
fatalities which involved a drunk driver. These numbers have also
decreased by half over a 20 year period.
This proves that the many drink driving campaigns have been
successful in saving lives of people behind the wheel and
pedestrians. Campaigns like this have made drink driving very
unacceptable and as the rules have become stricter, this is why
the number of drink drivers have decreased.

Case Study: (campaign/organisation name)


Purpose:
To bring about local, national and global campaign This
poster is focusing on a global scale as they want the whole
world to help save the elephants.
To change attitudes The campaign wants people to
realise that the elephant population is vastly decreasing.
To raise awareness Soon there wont be any elephants
left in the wild.
To challenge dominant representations and agendas - By
speaking up, you are able to get a group of people together
which could help in saving the elephants.
To provide information The facts dont lie so by putting this
on the poster, you are able to get an idea of what it
happening.
To campaign By saving the elephants, you are giving your
services to nature and think about what it would be like
without the elephants.
To create or strengthen community ties A lot of people like
animals, so they would want to help them in any way
possible.

Aims:
The aim of the campaign to to make the public aware of the
rapidly decreasing population of the elephants. The
campaign wants to challenge people to see if they care
about them enough to consider helping them.

Case Study: (campaign/organisation name)


Techniques:
By having the image of the mother elephant as just a silhouette, it
shows you how they are fading and leaving the babies behind
although they arent strong enough to fend for themselves, so they
end up dying as well. The important facts are in a larger font than the
rest of it as the campaign want to highlight them further. The number
23,000 is shocking, which is why it is in a larger font so it draws your
attention to it.
The background is set in the elephants natural habitat, so it shows
you how empty it would be without them. By having the baby
elephant in it too, its also telling you that you are effecting them as
well by taking away the mother. The cute picture will have a larger
effect on the public as it makes them look very innocent, which they
are showing how bad the poachers are.
The word slaughtered is very powerful because you associate it with
death and negative things, so by having it in the red font, it adds to
the harsh reality of things. Red is associated with death and blood,
which is exactly why they have chosen to include it in the poster.
The website and phone number allows you to get in contact with the
campaign and find out how you can help. The black banner shows
how important the matter is, which is why they use it to grab your
attention.

Creative Media Production 2012

Case Study: (campaign/organisation name)


Impact:
From this graph you can see that the poaching rate for elephants have increased hugely over the many
years, especially in 2010 when the amount of elephants killed rose 6 times as much since 2009. This is
why there are a lot of campaigns in order to stop poaching altogether. As the demand for ivory is through
the roof, it makes it very difficult for the elephants to be safe in the wild. The second images shows the
difference between the amount of elephants around in the late 70s, compared to in 2007. It shows that the
population have decreased by a third within 30 years, and as elephant births take around 2 years, this is
worrying as they are saying that soon, there wont be any elephants left on the planet except for in
captivity. The campaigns are used to highlight these things and they are trying very hard to try and save
any more elephants from being killed for their ivory.

Creative Media Production 2012

Case Study: (campaign/organisation name)


Purpose:
To change attitudes People need to realise what
smoking does to their bodies
To raise awareness Being aware of the problems
that smoking can cause might get people to stop
To provide information This information might give
smokers a realisation to what they are putting into
their bodies.
To campaign They want to try and get people to
stop smoking as it has serious health
consequences and stopping can increase your life
expectancy.
To build a relationship with subjects This will get
people talking about the subject and by introducing
the facts, you are able to understand the issues
about smoking even more.

Aims:
The aim of this campaign is to get people to stop
smoking. This poster is particular is aiming at
mothers with young children. They want to make
you aware of the consequences of smoking.
Creative Media Production 2012

Case Study: (campaign/organisation name)


Techniques:
Various techniques are used in this campaign to get your
attention. The image of the child shows you that the smoking
is effecting them mentally and physically because he doesnt
look happy. By using children in the campaigns, it makes
more of an effect on the public because they are innocent.
The way the text has been written is so that it is being
spoken by the child, this makes it more personal and you
can imagine your child saying it to you, if youre a smoker.
The logo in the corner shows you that the campaign is to do
with them, so you know its real.
The language used is informal and as they use the word
because as a sentence starter, they are trying to make you
think that the child is talking to you.

Creative Media Production 2012

Case Study: (campaign/organisation name)


Impact:
This graph shows that the amount of people that smoke has steadily decreased over 30 years. There was
a slight increase in 1997 and 2002, although apart from that, it shows you how less males and females
are now smoking. Since the smoking ban came around in 2007, you can see the numbers drop quite a lot
because you are now not allowed to smoke in public places.
In this second graph, you can see the trends of smoking and
cases of lung cancer reported. The blue line indicate males and
you can see that the smoking cases decrease rapidly between the
years 1975-2005. The dotted blue line indicates the amount of
lung cancer cases reported, which has also largely decreased.
This shows you that because of the no smoking campaigns over
the years, as well as the smoking ban, it has caused more people
to stop smoking, which also helps reduce the chances of lung
cancer.

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Case Study: (campaign/organisation name)


Purpose:
To bring local, national or global change The
conservatives are wanting to appeal to the UK so
you might vote for them
To campaign By campaigning, they want to grab
your attention by telling you what they plan to do, so
this might get you to vote.
To change voting behaviour The conservatives are
trying to get you to vote for them, so by creating
these campaigns, they are trying to change your
mind.
To create or strengthen community ties They want
to get people talking about their parties, so these
campaigns are designed to get the public to join
together.
To change attitudes These campaigns are used to
change the way that the public think about certain
subjects.
To raise awareness They might be able to raise an
issue which the public might not be aware of.

Aims:
The aim of this campaign is ultimately get the public
voting for the conservative party. To do this, they
would have created many posters in order to draw
your attention to them. They want you to know what
they plan to do to make the country as best as they
can.
Creative Media Production 2012

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Case Study: (campaign/organisation name)


Techniques:
By having the large picture of David Cameron, it
draws your attention because he takes up most
of the poster. As he is a very recognisable
person, you automatically know what the poster is
going to be about. The serious facial expression
shows to you that he is talking about a serious
subject. The text is only small but is simple but by
having the text in blue, it symbolises truth and
loyalty, so they are trying to get across that the
conservatives are trustworthy.
The text is one example of what David plans to
do if he continues to be Prime Minister; as the
NHS is very important, addressing this issue is
bound to get the public interested which might get
them to vote for him.
The website in the corner allows you to go online
and have a look at what else they will have to
offer you if you vote for them. This might get
more people interested and by having their ideas
online, you might be persuaded by their
arguments.

Creative Media Production 2012

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Case Study: (campaign/organisation name)


Impact:
This graph shows you the popularity of the different political parties between April-May in 2010. You can
see that the conservative party is in the blue, which is higher than the Labour And Lib Dem party.
Considering the last election was in May 2010, this shows that the Conservative party must have done
well in order to have won.
By having all of those poster promoting
them and their ideas, it obviously paid
off if they were able to win. You can see
from the graph that the conservative party
have been consistently above the other
parties. This shows that they have always
been the clear favourite to win for a while.
The second graph shows the percentage
of people who voted for each party. You
can see that only 31% of the UK voted for
Conservative, although it seems small,
they ended up winning the election in
2010.

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