Escolar Documentos
Profissional Documentos
Cultura Documentos
Ashwin Mehta
Gitanjali V.
Mary Preethi
Sruthi Johnson
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Brief History
Founded in 1998 by Ren Zhengfei who is a former Peoples
Liberation Army officer and telecom engineer
Telecom equipment at a Lower price than its international
counterparts
Started as a sales agent for PBX switches, began to innovate
His master-stroke was to produce a new telephone exchange
system capable of handling 10,000 switchboardsfive times
as many as his competitors
Focus on provincial markets ignored by foreign companies
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Strategy in focus
Achieved its first breakthrough in 1993 when it
aggressively marketed its digital telephone switches in
smaller towns before expanding all over China
Huawei utilized this same strategy by first targeting
the underserved markets of Russia and Africa before
moving into Europe
Military culture is also epitomized in Huaweis rigidly
hierarchical organization
Association with IBM
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Huaweis international
expansion
Approach similar to domestic market
Attack soft targets first before moving into tough markets
Huaweis international
expansion
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MANAGERIAL TAKEAWAYS
Target and consolidate markets
neglected by strong
competitors
Being quick ruthless and
determined is important to
beat competition
R&D and innovation is the
cornerstone of success
Offering value for money is
necessary to capture market
share in EMEs
Prepare well for contingencies
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