Project Report on

Brand representation of Parle biscuits product in navi Mumbai

ACKNOLEDGEMENT
A successful completion of job is
based upon the chain of factors combining together
to make an integral outcome. We take this

opportunity to express our deep sense of

gratitude to all those who have contributed
significantly by sharing their knowledge and
experience in the completion of this project work.
We would like to place on record, our sincere
gratitude to Mr. Benny Thomas sir for giving us
support, guidance & opportunity to do our project
with Parle Products.

ABOUT PARLE
Established in 1929
1st brands Parle Glucose and Parle Monaco
Won acclaim at the Monde selection since 1970
35% share of the total biscuit market
15% share of the total confectionery market
14 manufacturing units for biscuits & 5

manufacturing units for confectioneries

Parle has largest such manufacturing units

in India
Annual turnover 2000 crores

It has provided its products to the mass with

the affordable range.

Parle company practices mass marketing

for Parle- G which appeals to masses. It is a

product liked by everyone and does not
cater only to a specific group or part of the
whole market.

BRANDS
Parle-G
Krackjack
Monaco
Monaco Funion
Kreams
Hide and Seek
Hide and Seek Milano
Bourbon
Parle Marie
Parle 20-20 Cookies
Nimkin

PRODUCT PROFILE
Parle biscuits: Parle biscuits are linked with factors

of power and wisdom providing nutrition and

strength.
Parle biscuits are indeed much more than a teatime snack, they are considered by many to be an
important part of their daily food.
Parle can treat you with a basket of biscuits which
are not only satisfying but are also of good and
reliable quality.
Parle biscuits cater to all tastes from kids to senior
citizens. They have found their way into the Indian
hearts and homes.

over 65 years, Parle G has been a part of

the lives of every Indian.

From the snow capped mountains in the
north to the sultry towns in the south, from
frenetic cities to laid back villages, Parle G
has nourished strengthened and delighted
millions
Pack Sizes available: 16.5G, 38.5G,
60.5G, 82.5G, 99G, 209G, 313.5G, 418G,
825G

20-20
Rich in butter and tempting cashews
Baked to perfection to deliver the perfect

experience of taste and aroma, they melt

in your mouth to give you a cookie eating
experience unlike one you have ever had
before enjoy a feast of crunchy, crispy
scrumptious cookies.
Pack Sizes available: 75 G, 110 G, 225 G

MONACO
A light crispy biscuit sprinkled with salt,

Monaco adds a namkeen twist to lifes

ordinary moments.
Pack Sizes available: 75 G, 120 G, 240 G

Hide and Seek

The ingredients that go into making this

prized cookie are a well-guarded secret.

A cookie with a reputation for romance.
Indulge in the sinful taste of Milano and
everything that follows it.
Pack Sizes available: 25 G, 62 G, 100 G,
and 200 G

Krackjack
The original sweet and salty biscuit is one

of the most loved biscuits in the country.

Its not just a biscuit, its the taste of
relationships captured in a biscuit.
A little sweet and a little salty crafted in
such a delicate and delicious balance, you
can never get enough of it. Have it
anytime you like with anything you like.
Pack Sizes available: 75G, 170G, 240G

SWOT ANALYSIS OF PARLE PRODUCTS

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STRENGTH
Low price as compared to competitors
Sizeable market share in the country.
Offers variety of products under its brand.
Different sizes of packets are available.
An experienced team of sales and
marketing executives.
Deep and effective coverage
Largest distribution system.

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Rising demand for innovative packaging in

packaged foods.
Retaining loyal retailers or wholesalers.
Improving supply system for established
brands.
Huge scope for some Parle products in
medical shops.
Information revolution brought about by
the television.
Good scope for snacks and namkeens, if
launched and properly promoted by Parle.

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WEAKNESS
Breakage of biscuits while delivering to
retailers
No proper replacement system for broken
biscuits to retailers
Improper and irregular supply.
Less share in Premium biscuit market.
Dependent on its flagship brand, Parle-G
Poor packaging in family pack of glucose
biscuits.
Lack of schemes for retailers and
distributors.
THREAT
Highly advertised brands such as Britannia.
Ever increasing competition from
multinationals and local companies.
Increase in sale of cheap local bakery
products.
Emerging substitutes like wafers, snacks
and toast.
Margin war among the major
Brands


QUESTIONNAIRE
Name of the PERSON: ..............................................................
Address: .........................................................................................
Contact No. : ......................... OCCUPATION............................
AGE:.

Dou like to eat parle biscuits?

Yes
No
When do you like to have that
..
Which is your favorite brand?
.
Which is your favorite biscuits?
Parle
Britannia
ITC

Other

Glucose Biscuit Depth.

Parle-G

Tiger
Sun fest
other
Salted Biscuit Depth.
Monaco
50-50
Snacky
Cookies Biscuit Depth.
20-20
Good Day
Sunfest butter cookies
Marie Biscuit Depth.
Marie
Marie Gold
Marie Light
Cream Biscuit Depth.
Hide-n-Seek
Bourbun
Spacial
10. Chocolate Brand in Shops?
i)Perfeti ii)Parle iii)ITC iv)Nastle v)Cadbary vi)Nutrien vii)Others
11. Space share by chocolates.

Perfeti
Parle
ITC
Nastle
Cadbary
12. Are you satisfied with distributor services?
Parle
Britannia
ITC
Other
Remark: ________________________________________________