EVALUATION

ACTIVITY
Mehak4Hussain
Who would be the audience for your
media product?

INTERVIEWEE 1

Name: Shajid Ahmed

Age: 17
Favourite horror genre movies:
The Ring
The Last Exorcism
Woman In Black 2
Favourite TV Programmes:
EastEnders
The Walking Dead
MTV - Cribs
Favourite place to shop:
True religion
John Lewis
JD
What do you like to do in your spare
time?
Socialise
Watch movies, preferably crime thrillers

INTERVIEWEE 2

Name: Mahnoor Hamid

Age: 23
Favourite horror genre movies:
The woman in black 2
Insidious
The Conjuring
Favourite TV Programmes:
Office
Pretty Little Liars
The Vampire Diaries
Favourite place to shop:
H&M
New Look
Next
What do you like to do in your spare
time?
Socialising
Watch movies, preferably horror and
RomComs
Reading

It is clear that both Mahnoor and Shajid are within our target
audience range which is 15-35. Being 17 Shajid easily represents
our younger audience and then Mahnoor who is 23 would be
representing our more mature audience. I think that both would
easily fit into our audience as they prefer to and enjoy watching
thrillers and horror movies consisting of sinister and supernatural
nature, which is similarly found in our media product. What is
interesting about this is that although the ages of the
interviewees are different they still enjoy the same style of horror
Directing
my
attention
to what
they each similar
watch on
a regular
films
which
indicates
that
the individuals
to these
two
basis, be
they
have mentioned
atfor
least
favourite
TV
would
appropriate
choices
myone
target
audience.
programmes that are based around horror, thriller or
supernatural dramas; the walking dead, which is a horror and
thriller drama series, PLL which is a thriller drama and The
Vampire Diaries which is a supernatural drama all of which follow
the same themes in genre as our media product. The programmes
that they both enjoy are modern dramas and fairly similar to each
other and generally air on mainstream channels that generally
cater to the same target audience as my own; teenagers and
young adults.

I think it is very important for the audience to be able to relate

itself with the characters in the movie, and taking into account
the characters in our opening sequence the audience would only
be able to relate themselves to the character of Blair as there
isnt much given away about the antagonist at this point and the
audience is left with a cliff hanger. So gathering from the
information I collected from individuals in my targeted audience,
I found that the audience would be able to connect most with the
characters through their sense in style, presentation and
interests. This can be shown from where they shop and how they
like to spend their time. Young and trendy adults and teenagers
generally like to socialise; meeting up with friends and watching
movies. Ironically this is the same type of scenario that is shown
in our opening sequence where Blair is waiting on her boyfriend
to show up so they can watch a movie together. I think that this
provides a great indication to the fact that individuals like Shajid
and Mahnoor would be the appropriate age groups for our
product.