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5 Employee Engagement Strategies

From Best Places to Work Winners
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor
Webinar Tips for Attendees

You can connect to audio using your
computers microphone and speakers.
Or, you may select Use Telephone
after joining the Webinar.
All lines will be muted to avoid
background noise.
You can ask questions at any time by
typing them into the Questions Pane.
#Glassdoor
Featured Speaker
Lisa Holden
Employer Engagement Manager at Glassdoor
Lisa.Holden@Glassdoor.com
#Glassdoor
Why Employee Engagement Matters
Happier, more content employees do better work and

increase productivity at your organization.
#Glassdoor
Why Employee Engagement Matters

Opower Response
Dec 8, 2014 Employer Brand Manager
Thanks for the review and diving into our company culture. Its nice to hear you
are feeling this way and you are right about the conference rooms! Good
thing were heading to a much larger office space in May. Less
69%
of Glassdoor members agree their

perception of a company improves after
seeing an employer respond to a review
#Glassdoor
5 Employment Engagement Strategies
#Glassdoor
Strategy #1
Share the Vision

#Glassdoor
Strategy #1: Share the Vision
84%
of highly engaged employees believe they

can positively impact the quality of their
organizations products, compared with only
31% of the disengaged
#Glassdoor
Case Study: CARFAX
#34
on Glassdoors 2015 Best Small and

Medium Companies to Work for List
Ensures that every contributor at the company

shares in the companys overall vision
#Glassdoor
Case Study: CARFAX
#34

CARFAX boasts a group of highly trained players,

all with clear roles and responsibilities
#Glassdoor
Action Plan
Include:
CEO Q&A
Company Success Metrics
Roadmap to Getting There
Company-Wide Huddles
#Glassdoor
96%
of job seekers
say that its important to

work for a company that
embraces transparency
#Glassdoor
Strategy #2
Solicit Feedback
#Glassdoor
Strategy #2: Solicit Feedback
68%
of consumers
trust reviews more when they

see both good and bad reviews
#Glassdoor
Case Study: Intacct
#4

Leverages employee feedback to help them

refine this strategy as they continue to grow
#Glassdoor
Action Plan
Let Voices Be Heard

#Glassdoor
Checklist for Encouraging Employee Feedback

Get recruiters to include a Check us out on Glassdoor!
badge with their email signatures
Ask new hires to submit reviews after their onboarding
Send company-wide emails encouraging employees
to offer feedback
Place signs and stickers around the office,
encouraging employees to let their voice
be heard
Communicate during team meetings that
you would like to hear from employees
#Glassdoor
Strategy #3
Listen to Employees
#Glassdoor
Strategy #3: Listen to Employees
86%
of Best Place to Work winning

companies use Glassdoor reviews
to keep a real-time pulse on their
companys culture
#Glassdoor
Case Study: Zerve
#37

Proud that their employee reviews come from

every team and every level of experience
within the company
#Glassdoor
Action Plan
Identify Key Trends

Based on Employee Feedback
#Glassdoor
Glassdoor Insights for Quick Assessment
#Glassdoor
Strategy #4
Respond to Feedback
#Glassdoor
Strategy #4: Respond to Feedback
55%
of Best Places to Work winning

companies said that they respond
to reviews on Glassdoor.
#Glassdoor
Case Study: Opower
#25

On average, Opower responds to more than

90% of reviews, both negative and positive
#Glassdoor
Action Plan: Embrace. Share. Summarize.

3 Steps to Make Your Company Stronger:
Embrace Transparency
Share What Makes

You Unique
Get Executive Support

#Glassdoor
Strategy #5
Invest in Employees
#Glassdoor
Strategy #5: Invest in Employees
Increasing employee engagement investments by 10% can
increase profits by $2,400

per employee, per year
#Glassdoor
Case Study: MediaMath
#12

Invests much time and resources into

onboarding and training programs to meet
the needs of a growing global employee base
#Glassdoor
Action Plan: Promote From Within
Companies with engaged employees,
outperform
those without engage employees by
202%
#Glassdoor
3 Ways to Invest in Your Employees
Promote From Within
Give Out Company Stock

to Employees
Invest in Onboarding and

Training Programs
#Glassdoor
How Are Best Place to

Work Winners Selected?
Using employee feedback of course!
Combined with Glassdoors proprietary algorithm that looks at:
Quality of Reviews
Quantity of Reviews
Consistency of Reviews
#Glassdoor
#Glassdoor
Questions?
Lisa Holden
Lisa.Holden@Glassdoor.com
#Glassdoor
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#Glassdoor
Inspired?
Inspired?
Create
your
own
presentation!
Create
your
own
presentation!
GET
GET STARTED
STARTED
#Glassdoor
#Glassdoor
Season of mists and mellow

fruitfulness,
#Glassdoor
Close bosom-friend of the

maturing sun;
#Glassdoor
Conspiring with him how to load

and bless
#Glassdoor
With fruit the vines that round

the thatch-eves run;
#Glassdoor
To bend with apples the moss'd

cottage-trees,
#Glassdoor
And fill all fruit with

ripeness to the core;
#Glassdoor
To swell the gourd, and plump the

hazel shells
#Glassdoor
With a sweet kernel; to set

budding more,
#Glassdoor
And still more, later flowers for

the bees,
#Glassdoor
Until they think warm days will

never cease,
#Glassdoor
For Summer has o'er-brimm'd

their clammy cells.
#Glassdoor
Who hath not seen thee oft amid

thy store?
#Glassdoor
Sometimes whoever seeks

abroad may find
#Glassdoor
Thee sitting careless on a granary

floor,
#Glassdoor
Thy hair soft-lifted by the

winnowing wind
#Glassdoor
Or on a half-reapd furrow
sound asleep,
#Glassdoor
William Blake
To see a World in
a Grain of Sand
And a Heaven
in a Wild Flower,
Hold Infinity in the
palm of your hand
And Eternity in an hour.
- Auguries of Innocence
William Blake
Auguries of Innocence
Full Poem
Analysis of
Auguries of Innocence
William Blake was born in London, where he

spent most of his life. His father was a successful
London hosier and attracted by the doctrines of
Emmanuel Swedenborg. Blake was first educated
at home, chiefly by his mother. His parents
encouraged him to collect prints of the Italian
masters, and in 1767 sent him to Henry Pars'
drawing school. From his early years, he
experienced visions of angels and ghostly monks,
he saw and conversed with the angel Gabriel, the
Virgin Mary, and various historical figures.
Independent through his life, Blake left no debts
at his death
on August 12, 1827.
He was buried in
Back to Index
Onward to Byron
an unmarked grave at the public cemetery of
#Glassdoor
Bunhill Fields.
The Lamb and The Tyger
Blake wrote two books:

Songs of Innocenceand
Songs of Experience.
In The Lamb from the
Songs of Innocence Blake
presented with an image
of a gentle, benevolent,
loving God.
In The Tyger from
Songs of Experience, God
is vindictive and
terrifying.
#Glassdoor
William Wordsworth
I travelled among unknown men,
In lands beyond the sea;
Nor England did I know till then,
William Wordsworth was born on April 7,
1770, at Cockermouth on the River
What love I bore to thee.
Derwent, in the heart of the Lake District
'Tis past, that melancholy dream!
that would come to be immortalized in his
Nor will I quit thy shore
poetry. The son of a lawyer named John
A second time, for still I seem
Wordsworth, he was the second of five
To love thee more and more.
children. His father was the personal
Among thy mountains did I feel
attorney of Sir James Lowther, Earl of
the joy of my desire;
Lonsdale, the most powerful (and perhaps
the most hated) man in the area. His first
And she I cherished, turned the
formal education was at Anne Birkett's
wheel,
school at Penrith, where one of his
Beside an English fire.
classmates
his future
wife
Mary Men
Analysis of Iwas
Travelled
Among
Unknown
Thy mornings showed, thy nights
Hutchinson. Wordsworth died on April 13,
concealed
1850.
the bowers where Lucy played;
Go to Analysis
And
thine isAmong
too the
last green
Back to Index
- I Travelled
Unknown
Men
Index
Williamfield
Wordsworth
#Glassdoor
That Lucy's eyes surveyed.
William Wordsworth
William Wordsworths
poetry emphasies the
value of childhood
experience an the
celebration of nature.
He glorifies the spirit of
man, living in armony
with his natural
environment, far from
the spiritually bankrupt
city. Him being
pantheistic identified
the nature with god.
I Wandered Lonely As A Cloud
Menu Poets
#Glassdoor
Romanticism in Literature
(cont.)
There is pleasure in
beauty, Wordsworth
writes. And in this
sense, poetry should
gratify the senses.
In striving to capture
the eternal beauty,
the poet gives rise
to romantic
expression in all
human beings.
#Glassdoor
I Wandered Lonely As A Cloud

Wordsworth
is
best
known as a nature poet
who
found
beauty,
comfort
and
moral
strength in the natural
world. If he were alive
today
he
would
probably be a member
of an organisation that
campaigns to protect
the evironment. For
him the World of nature
is free from corruption
and stress, and offers
man
a
means
of
escape
from
industrialised society.
#Glassdoor
Samuel T. Coleridge
Coleridges poetry
often deals with the
mysterious, the
supernatural and the
extraordinary. While
Wordsworth looked for
the spiritual in
everyday subjects,
Coleridge wanted to
give the supernatural a
colouring of everyday
reality.
The Rime of the Ancient Mariner

Menu Poets
#Glassdoor
The Rime of Ancient Mariner

Coleridge
describes the
natural and
supernatural
events that occur
during the
adventurous
voyage.The events
of the poem take
place in an eerie,
ghostly
atmosphere and
the reader often
feels he is moving
from a real to an
unreal world and
back again.
#Glassdoor
GEORGE
BYRON
PERCY
BYSSHE
SHELLEY
SECOND GENERATION
JOHN
KEATS
Romantic Poets
#Glassdoor
George Byron
Byron was the
prototype of the
Romantic poet. He was
heavily involved with
contemporary social
issues. He like the
heroes of his long
narrative poems, was a
melancholy and
solitary figure whose
actions often defiend
social convections.
Don Juan
Menu Poets
#Glassdoor
Lord George Gordon Byron
The Assyrian came down like the wolf on the fold,

And his cohorts were gleaming in purple and gold;
And the sheen of their spears was like stars on the sea,
When the blue wave rolls nightly on deep Galilee.
The most notorious Romantic poet and Like the leaves of the forest when Summer is green,
That host with their banners at sunset were seen:
satirist. Byron was famous in his
Like the leaves of the forest when Autumn hath blown,
lifetime for his love affairs with
That host on the morrow lay withered and strown.
women and Mediterranean boys. He
And there lay the rider distorted and pale,
created his own cult of personality, the
With the dew on his brow, and the rust on his mail:
concept of the 'Byronic hero' - a
And the tents were all silent, the banners alone,
defiant, melancholy young man,
The lances unlifted, the trumpet unblown.
brooding on some mysterious,
And the widows of Ashur are loud in their wail,
unforgivable in his past. Byron's
And the idols are broke in the temple of Baal;
influence on European poetry, music, And the might of the Gentile, unsmote by the sword,
Hath melted like snow in the glance of the Lord!
novel, opera, and painting has been
- The Destruction of Sennacherib
immense, although the poet was
George Gordon Byron
widely condemned on moral grounds
Analysis of
by his
Backcontemporaries.
to Index
Onward to Poe
The
#Glassdoor
Destruction of Sennacherib
Don Juan
Don Juan is seduced
by the beautiful and
older Donna Julia. She
is typical of Byrons
splendid female
portraits: sensual and
apparently innocent;
always on the verge of
tears or ready to faint
and yet strong and
aggressive. Above all,
she is much more
intelligent and
cunning than the
average man
(especially if he is a
husband). No
character, not even
Don Juan, #Glassdoor
is free of
Percy Bysshe Shelley
I met a traveller from an antique land

Who said: Two vast and trunkless legs of stone Percy Bysshe Shelley was an
Stand in the desert. . . Near them, on the sand, English Romantic poet who rebelled
Half sunk, a shattered visage lies, whose frown, against English politics and
And wrinkled lip, and sneer of cold command, conservative values. Shelley was
Tell that its sculptor well those passions read considered with his friend Lord
Which yet survive, stamped on these lifeless things,
Byron a pariah for his life style. He
The hand that mocked them and the heart that fed.
drew no essential distinction
And on the pedestal these words appear:
between poetry and politics, and his
"My name is Ozymandias, king of kings:
work reflected the radical ideas and
Look on my works, ye Mighty, and despair!"
Nothing beside remains. Round the decay
revolutionary optimism of the era.
Of that colossal wreck, boundless and bare.
Like many poets of his day, Shelley
The lone and level sands far away.
employed mythological themes and
- Ozymandias
figures from Greek poetry that gave

to
an exalted
tone for his Onward
visions.
Back to Index
Wordsworth
Shelley died July 8, 1822.
Analysis of Ozymandias
#Glassdoor

Shelley was the most
revoluctionary and
non-conformist of the
Romantic poet. He was
an individualist and
idealist who rejected
the istitutions of,
family,church,
marriage and the
Christian faith and
rebelled against all
forms of tyranny.
Defence of Poetry
Menu Poets
#Glassdoor
Defence of Poetry
Defence of poetry contains some of the finest quotes
about the anture of poetry and the role of the poet in the
English language.
A poet is the author to others of the highest wisdom,
virtue, pleasure and glory
#Glassdoor
John Keats
Keatss life makes his
literary achievements
even more astonishing.
The main theme of his
poetry is: the conflict
betwenn the real world
of suffering, death and
decay and the ideal
world of beauty,
immagination and
eternal youth.
Ode on a Grecian Urn
Menu Poets
#Glassdoor
Ode on a Grecian Urn
The Ode describes an ancient

greek
urn
decorated
with
classical motifs:
A Dionysian festival with music
and ecstatic dances, a piper
under the trees in a pastoral
setting, a young man in love
pursuing a girl and almost
reaching her, a procession of
townspeople and priest leading
a cow to the sacrifice.
Keats is fascinated by the fact
that art is able to present an
ideal world because it can freeze
actions and emotions: the lover
depicted on the urn will never
actually reach the girl he is
following, the pipers will never
end their song, the streets of the
little town will always be desert
and silent. The beauty of the
girl, the ardent passion of her
#Glassdoor
Hugo and the Romanticism
Hugo was the one who wrote the

literary manifesto of the
romanticism in the preface to his
tragedy called Cromwell
he says that the new doctrine is the
liberalism in literature and that
there are neither rules, nor
models for romantics
as Hugo presents it, Romanticism
evolves as an opposition to
Classicism and Romantic
Parnassianism, offering literature
freedom of expression through the
dismission of norms.
#Glassdoor
Classicism
Romanticism
presents an ideal, static,

objective world
has ideal categories and
eternal types of characters
has an abstract, equilibrated
and dominated by morals
character
simply observes the nature
preaches rationality
the rule of the 3 entities: of
time, space and plot
presents a universe determined

by the movements of history,
which is fantastical, subjective
the nature overwhelms the
character
has a dynamic, sentimental
hero, who is in a constant
search for the absolute
artists reinterpret the nature
through their own subjectivity
emphasizes sentiments,
passions
abolishes the rule of the 3
entities
#Glassdoor
Romantic character
is an exceptional character put in exceptional
situations(hero, genius)
is confused, unsatisfied
is continually fighting himself and his limits
can belong to any social class
has good and bad traits, like any human being
the artist is the supreme being, who doesnt have to
comply to the rules
#Glassdoor
Characteristics
promotes antithetical constructions, contrasts, extremes
distinguishes artistic values in the less esthetical parts of reality and
therefore anticipates the Symbolism which will found a true esthetic
of the ugly
symbols: the sky, the stars, the ocean, the sea, the lake, the spring, the
woods
rediscovers the folkloric creation, the history and the nature
has a predilection for the fantastic, tragic, grotesque, macabre,
mystery, occult, diseased and even satanic
places the individual at the centre of all things, of life and of all
experiences
#Glassdoor
Romanticism & painting
Eugne Delacroix,
Liberty Leading the
People
#Glassdoor
Romanticism & sculpture
Franois Rude, La
Marseillaise
#Glassdoor
StumbleUpon
#Glassdoor
digg
#Glassdoor
delicious
#Glassdoor
#Glassdoor
Blog and blogging
Easy to build - Wordpress

On site or off site?
Blog Directories/ Other blogs/ Your own site
Be interesting and not too salesy
Searchable Content
Couple of times a month
#Glassdoor
Facebook
Business to Consumer
Mass market
Give me a poke or Throw me a
sheep, dude
Fan Pages and Group Pages
Highly targeted advertising
Be personal but reflect your brand
Be interactive and get visitors involved
#Glassdoor
Linked in
Older, but less well known?
Professionals
Business to Business
Company Profile Page
LinkedIn Answers
Market Research
Sales
#Glassdoor
Twitter for business
Young(er), professional, new media savvy

Tweets: 140 characters, @username
Follow and Followers
Search and Retweet
Network!
Be first to know
Brand building, Support
Island bridge
Bio, reply to people, add links
Promote your feed
#Glassdoor
Tweetdeck
#Glassdoor
Innocent
Facebook Search
#Glassdoor
Innocent
facebook videos
#Glassdoor
Innocent on facebook
#Glassdoor
M&S Network Links
#Glassdoor
M&S Facebook
#Glassdoor
M&S facebook
discussions
#Glassdoor
M&S facebook offers
#Glassdoor
M&S Twitter
#Glassdoor
Dell
Community
Pages
#Glassdoor
Drowsed with the fume of poppies, while

thy hook
#Glassdoor
Spares the next swath and all its

twind flowers:
#Glassdoor
And sometimes like a gleaner thou

dost keep
#Glassdoor
Steady thy laden head across a

brook;
#Glassdoor
Or by a cyder-press, with
patient look,
#Glassdoor
Thou watchest the last oozings,

hours by hours.
#Glassdoor
Where are the songs of Spring? Ay,

where are they?
#Glassdoor
Think not of them, thou hast thy

music too,
#Glassdoor
While barrd clouds bloom the softdying day
#Glassdoor
And touch the stubble-plains with

rosy hue;
#Glassdoor
Then in a wailful choir the small

gnats mourn
#Glassdoor
Among the riversallows, borne aloft
#Glassdoor
Or sinking as the light wind

lives or dies;
sinking
#Glassdoor
And full-grown lambs loud bleat from

hilly bourn;
#Glassdoor
Hedge-crickets sing; and now with

treble soft
#Glassdoor
The redbreast whistles from a gardencroft;
#Glassdoor
And gathering swallows twitter in the

skies.
#Glassdoor
#Glassdoor

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5 Employee Engagement Strategies

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Webinar Tips for Attendees

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Why Employee Engagement Matters

Happier, more content employees do better work and

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Why Employee Engagement Matters

of Glassdoor members agree their

Confidential and Proprietary Glassdoor, Inc. 2008-2014

5 Employment Engagement Strategies

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Share the Vision

Strategy #1: Share the Vision

of highly engaged employees believe they

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Case Study: CARFAX

on Glassdoors 2015 Best Small and

Ensures that every contributor at the company

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Case Study: CARFAX

on Glassdoors 2015 Best Small and

CARFAX boasts a group of highly trained players,

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Company Success Metrics

Roadmap to Getting There

say that its important to

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Strategy #2: Solicit Feedback

trust reviews more when they

Case Study: Intacct

on Glassdoors 2015 Best Small and

Leverages employee feedback to help them

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Let Voices Be Heard

Checklist for Encouraging Employee Feedback

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Strategy #3: Listen to Employees

of Best Place to Work winning

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Case Study: Zerve

on Glassdoors 2015 Best Small and

Proud that their employee reviews come from

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Identify Key Trends

Glassdoor Insights for Quick Assessment

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Strategy #4: Respond to Feedback

of Best Places to Work winning

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Case Study: Opower

on Glassdoors 2015 Best Small and

On average, Opower responds to more than

Confidential and Proprietary Glassdoor, Inc. 2008-2014

Action Plan: Embrace. Share. Summarize.

Share What Makes

Get Executive Support

Strategy #5: Invest in Employees

Increasing employee engagement investments by 10% can

increase profits by $2,400

Case Study: MediaMath

on Glassdoors 2015 Best Small and