MT

Consultants
and
Network

Summer Internship
Project
AISHWARYA DEV
MBA-(MarketingFinance)
Symbiosis Institute of
1
Management Studies
Mentor- Dr Pravin Kumar

OBJECTIVE

To understand which marketing channels used by

institutes is most profitable in terms of ROI

Analyze gap between the marketing spend and

the return on investment/ cost of acquisition per
student for the institute

To analyze the budget allocation towards

marketing activities of the researched institute
w.r.t their size.

To provide unique marketing solution to the ailing

institutes.

STEPS FOLLOWED
1.

2.

3.

4.

5.

Prepare excel sheet with complete details of the

institute as headers.
A number of inquiries were to be made as per the
questionnaire.
If the person is interested tell him more about MT
Consultants.
If the call took a positive turn from deals perspective
then a meeting was set up at a later time.
Finally, a report and excel with information of all the
researched institutes were submitted to the companys
CEO for examination the results. A one on one
discussion followed.

RESEARCH
METHODOLOGY

Selection of Topic: Topic has been chosen to assemble data in

regards to the different channels utilized by private educational
institutes within Delhi-NCR & determine their experience regarding
each of the marketing media they use.

Selection of Sample: Sample Size-5 Sample Area: Noida, Greater

Noida and Gaziabad.

Pilot Study: Pilot study size :5 Pilot study area: Greater Noida

Data collection:
Primary: A questionnaire was used (both cold calling and
appointments)
Secondary: Data gathered from previous survey, report & from
the websites of the colleges.

Analysis of Data: Data collected has been presented using tables

and graphs and conclusion derived.

DATA ANALYSIS: Analyze the amount

spend on marketing by various education
firms
Total marketing spend/Budget
Small institutes spend in
lakhs, medium ones
spend up to 5 crores and
few spend in the tune of
crores.

25
20

20
15

14

14

10
6
5
0

Motive of institutes
differs

DATA ANALYSIS: Analyze the amount

spend on marketing by various education
firms
Number of Institutes
4

TV
Social Media

26

Radio

10

Print
35
3

Fairs
Digital

30
BTL

25
0

10

15

20

25

30

Print - institutes spending

heavily for brand building
Whereas, Digital is
catching up due to the
widespread reach and
effect it can have.
Fairs are also an
expensive affair with a
three day fair for a
descent sixe stall could
cost around
Rs 2,
35
00,000 INR

Observations and
Recommendation
Due

to increase in the number of private

educational institutions; seats are going
vacant Efficient Marketing needed to
fight competition
Amount spend on marketing varies on
the size of the educational institutions
with the biggest players having a
budget in crores; whereas the smaller
ones spending minimal, thus not
entering competition

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Institutes do not include internal
manpower cost while calculating their ROI
or finalizing their budget using our
channel as a marketing medium as they
wont have to use any manpower of
their own and thus we will have the
lowest cost per target eyeball
Educational institutions have realized that
giving adverts in newspapers is not
helping and have moved on to more
efficient medium of digital marketing,
so its just a matter of time that they
understand our efficient medium of
marketing and switch to the MT way

9
Most

educational institutions in and

around Delhi get their students from
Delhi/NCR

Educational

institution have high COST

per targeted eyeball here is where MT
consultants and Network comes into the
picture with a unique channel of
marketing in front of targeted audience
with lowest cost per targeted eyeball
using Tuition center's as partners

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THANK
YOU