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DABBAWALA
S
PRACHI JAIN
MARKETING 1
DABBAWALA
It was the time when India was under the British rule.
British people who came to thecolony did not like the local food.
A Parsi banker employed a person to bring home-made food to site of
work.
His colleagues too liked this idea and started availing this service.
Started a lunch delivery service with about 100 men.
Registration of NMTBSA
History
: Started in 1890
Charitable trust
: Registered in 1956
Education
Employee Strength
: 5000
Mukundhams
: 635
Number of Dabbas
Time Taken
: 3 hrs
Zero % fuel
100 % Customer
Satisfaction
99.9999%
performance
Zero % modern
technology
Zero %
investment
Zero % Disputes
Major Features
11%
students
15%
businessmen
36%
government
sector
38% private
sector
employee
CUSTOMER PROFILE
NMTBSA
Executive Committee
(5 members)
A flat organization.
Individual Dabbawala s
workload:
Collect from home 35 tiffins
Delivery at office 35 tiffins
Return empty tiffins to home
35 tiffins
PRESIDENT
VICE
VICE PRESIDENT
PRESIDENT
GENERAL
GENERAL SECRETARY
SECRETARY
13
13
MEMBERS
MEMBERS
TREASURER
TREASURER
DIRECTORS
DIRECTORS (( 9
9 ))
MUKADAM
MUKADAM
MEMBERS
MEMBERS (( 5000
5000 ))
ORGANIZATIONAL
STRUCTURE
RESIDENT
STATION
CODE
CODING
[USE OF COLOURS IN
CODES]
2Ex12
RESIDENT
STATION PICK
UP CODE
VL
P
DESTINATION
PICKUP
GROUP CODE
[USE OF COLOURS IN
CODES]
DESTINATION
ADDRESS
CODE
[ABBREVIATION OF
BUILDING]
FINAL
DESTINATION
[DETAIL SPECIFICATION
FLOOR/ OFFICE NAME,
PERSON]
DESTINATION
STATION
CODE
DAIL
R
Y
ISO Certification
MARKETING THROUGH
DABBAWALAS
MINIMUM CAPITAL
INVESTMENT
DO NOT BE OVER
DEPENDENT ON
TECHNOLOGY
MANAGEMENT
PRICIPLES DERIVED
SWOT