Help One Another

Organizational Background
What does the organization do?
Why do they do that? (Beliefs)
Present Situation

Situational Analysis
Internal
External

Situational Analysis

Strengths

Weaknesse
s

Opportunit
ies

Threats

Strengths
People
Group Leader from Burundi
Role Model in the form of JJ

Dedicated and skilled board and volunteers in Edmonton

Management: dedicated, skilled, and diverse Board (age, gender, race,
religions, backgrounds) who are open for constant improvement
Staff & volunteers: Burundi

Strong vision and mission, and realistic objectives

Cater to a targeted audience

Practical knowledge of both markets (Canada & Burundi) by the

founder
Strong local network in Burundi
Network and connections in Edmonton
Situation at Ground Zero - Burundi
Need for education
Social fabric

Weaknesses
Lack of funding compared to competition; less funding for huge advertisements and fundraising
campaigns
Fundraising limited to network; JJs board and volunteers
Instability and lack of sustainability in target customers

Communication:
Social media presence but not engagement
Technology not effectively used
Focus on free or affordable means like free community newspaper compared to focusing on cost/effectiveness

Program implementation issues

Assessment of outcome for investors is a big question
No plan for students passing out of school
No plan to assess reasons for failure (children leaving schools)

Deal with multiplicity of stakeholders

People: Board without international background
Instability and lack of sustainability in target customers
Difficulty to engage volunteers
Board very passionate but not that effective in achieving goals
Brand name and brand positioning weak
Lack of skilled staff and properly trained staff on fields
Availability of volunteers
Local network for better implementation in Burundi: sister orgs, UN agencies, businesses
(check http://www.insightonconflict.org/conflicts/burundi/peacebuilding-organisations/ )

Opportunities
Corporate sponsors
Help from bigger organizations such as Gates Foundation

Albertans and Canadian: out of network through technology and

social media
Crowdfunding

Collaboration, cooperation, and strategic alliance with other

organizations: volunteer recruitment, fundraising, shared-service
Country of projects is recovering from a civil war which lasted over
12 years: there are need of reconstruction; which means need of
support for education and entrepreneurship
Possibility of developing for-profit activities (earned income) which
aims to give the organization more financial independence.
Funds - Need not just be money but also volunteering and discounted
inventory supply
International NGO Status Application

Threats
EIC analysis: Cut throat competition; leading to difficult to engage donors since
they are much solicited to support many social causes
Funding environment due to the economic downturn which required all potential
sponsors and funders to review their budgets allocated to social programs. Case
with individual donors, business/corporate sponsors, clubs, associations,
foundations and all levels of government (municipal, provincial, and federal)
Big organizations such as World Vision will be more competitive because they
have huge budgets which allow them to hire staff that helps to facilitate their
work on field.
Burundi:
market has its own challenges as well due to unstable political environment
targeted customers are not educated enough to understand quickly the approach

Bad debt or cash-flow problems

Balance sheet had issues:
was in expenses to run the organization such as accounting fees
was in traveling expenses to Burundi
was actually spent on children

No steady flow of income

Cost

Customer

Competiti
on

Capabilitie
s

Costs
Application of funds:
Needs $ 50,000 to finance its programs (around $ 53,500- financial goal 2013)
Achieved ~$30,000 - unaccounted fiscal year 2013
$16,500 to sponsor the children
$25,000 to allow vulnerable community members to micro loans
$3,500 to pay our 3 part-time employees
extra $8,500 will be used to cover different costs such as exchange rate variation, bank fees, marketing, fundraising fees

Long term: Agri cooperative (2016) and Vocational school (2018): $150,000

Sources of funds:
Board contribution: $1,450
Members and other individual contribution: $15,000
Online fundraising (Website, Facebook, Twitter, direct email): $1,050
Annual diner and silent auction: $6,000
Foundation grants: $8,500
Government grants: $15,000: Apply for grant worth $ 25,000
Farmers market: $6,500
Corporations: just 2 corps relationship (around $ 3-5000 expected)

Bad debt or cash-flow problems

Balance sheet had issues:
was in expenses to run the organization such as accounting fees
was in traveling expenses to Burundi
was actually spent on children

No steady flow of income

Customer
Individual donors: currently primarily
this; restricted to JJs network
Business/corporate sponsors
Clubs
Associations
Foundations
Gates Foundation

All levels of government (municipal,

provincial, and federal)

Competition
Operates in a very competitive
market locally (Alberta) and
internationally (Burundi, country of
operation)
Big organizations such as World
Vision will be more competitive
because they have huge budgets
which allow them to hire staff that
helps to facilitate their work on field.

Capabilities
USP
HR good. People willingly putting
time and money (without charging)
Strong knowledge, experience and
understanding of Burundi from
ground zero
Canadian space
Remaining all areas not so good

Feasibility Analysis
Financial
Marketing

Financial Feasibility

This year(Hoping)
2 corporate relationship
5000
Government grant
15000
Farmers market
6500
Online fundraising
2000
Board contribution
1,450
Members and other individual contribution
15,000
Annual diner and silent auction
6,000
Foundation grants
8,500

59500(Hopeful)

Expenditure ->240 per child -> 240*30= 7200 -> hoping to double -> 14400
3 part time employee -> 3500
School equipment -> 6000
Marketing & fundraising -> 8500
Micro loans for farmers-25000

Marketing Strategies
Fund development Objective

Fundraising
Raise $35,000 from foundations and other granting agencies and government

Major Gift Campaign

Raise $20.000 from individuals primarily from face-to-face solicitations

Education
Improve e-mail communication tools

Website
Increase number of visits by 20%

Partnerships
Initiate new partnership with 3 businesses

Marketing & Communication

Marketing Strategies
Donation Boxes
Foreign Funding

 Help One Another needs to raise

funds through clear communication
of their impact by reaching out to
sources beyond their network
Help one another needs help
evaluating current and future
donation strategies to increase
awareness donation base and
funding

Financial
feasible
Social Media
Marketing
Strategy
Corporate
tie ups
Annual
charity
events
Retail
marketing
Exhibitions
to sell
indigenous
products

Alignment
with our
goal

Impact on
Funds

Long term
Sustainabil
ity