Manan Choksi

Regional Director
RE/MAX Mumbai Gujarat
Maharashtra

Marketing Using
WhatsApp

WhatsApp killed SMS

What can be sent?

Text - 500 characters

Audio

Video

Who moved my cheese?

Mode of mass communication keeps

on changing..
Direct Mail cost became very high
Phone call DND list
Email Spam filters
SMS TRAI regulations
Facebook Messages Get pushed to
other Folder
Whats App ???

Methods of sending messages

Personal
Broadcast
Bulk
Software
Service of company

Personal messages

Very time consuming

Broadcast

Maximum 256 numbers

Need to have your number saved in
their address book only then they will
get broadcasted message

Bulk messages

Outsource to company
Easysoft Technologies
IBN Technologies Limited

Bulk messages

Some companies have database and

you have just give message and
money
Other companies give software from
which you can send the message in
bulk
This is not allowed by Whats app and
can be stopped any time.

What should not be done

Spam dont over use as it may get

you block out
Everyday message?
Only property advertisement
Heavy files frequently

Groups

Most people dislike groups where

they dont know members
Avoid making groups of unknown
people
Dont post advertisement on groups

Profile

Put good profile photo

Update status regularly
Put photo with RE/MAX logo
sometimes so friends know you are
with RE/MAX
Keep changing

Dont change numbers

If you change your number your

contacts will lose you and broadcast
may not work

Good practices

Response quickly to a WhtsApp

When you read a message & task has to
be done. Note it in task list in mobile at
the same moment.
Mute groups who have fun stuff so your
work is not disturbed
Only in blackberry there is broadcast list
option
Dont over use WhtsApp

2 Smart phones

Keep one smart phone for:

Calling
Email
Browsing

Keep one for WhtsApp

You can configure different smart
phone with your popular number

Key is Database

Always save mobile number of your

contacts may be they are in your WhatsApp
automatically
For the groups you are in search for people
who may not mind if you add them.
Look for all contacts and add them on
WhtsApp

 Make different broadcast list like

Brokers
Past Clients
Friends
Relatives
to send targeted contact.

Database unlimited

I have 7000 people in my address

book
But not all are getting WhtsApp as
not all numbers are stored as mobile
number
So save all numbers as mobile to get
in WhatsApp
Save all incoming calls
(advertise/contacts) so they can be
kept in touch - free

A good companion to Whats App

True caller

Check number from the worlds largest phone

book
It shows the True name of the Caller
It finds contact details globally
Integratedcaller ID service
Call blocking functionality
Social media integration to keep phonebook up-todate
It is available for Android,BlackBerry OS,iOS,Series
40,Symbian s60,BlackBerry, andWindows Phone
Useful to stop pesky calls

Conclusion

Build database
Keep in touch
Use Whats App appropriately
Do deals!

Thank You