Analysis of

Bigbasket.com

Presented by,
Rathan
Kiran
Evin
Jitendra

About the company

The firm was founded by a team of five VS
Sudhakar, Hari Menon, Vipul Parekh, VS Ramesh
and Abhinay choudhari.
The e-tailer does close to 2k 3k orders a day in
Bangalore and around 1k-2k orders per day in
Mumbai and Hyderabad combined. It is currently
clocking a monthly GMV (gross merchandise value)
of Rs 9 crore on an average.
Positioned as online grocery store.
1000+ brands
10000+ products
Guarantee on time delivery and the best quality!
Investors ; Ascent Capital, Lionrock Capital,
Zodius Capital, Helion Ventures
Company has more than 70k + customers

India Retail Market

Expec ted Sales Grow th (USB Bn)

10
9
8
7
6
5
4
3
2
1
0

8.8

Globally, e-grocery market is growing

nearly 7 times faster
Indian Retail Market is of $500Bn and
out of which 60 % would be food and
grocery

1.6
FY'12

FY'16

India is the 6th largest grocery market

in the world
YoY growth rate is 19 %

Key Players in Indian Egrocery Market

Product Portfolio

Why should I use

BigBasket.com?
Bigbasket.com allows you to walk away from the
drudgery of grocery shopping and welcome an easy
relaxed way of browsing and shopping for
groceries. Discover new products and shop for all
your food and grocery needs from the comfort of
your home or office. No more getting stuck in traffic
jams, paying for parking, standing in long queues
and carrying heavy bags get everything you need,
when you need, right at your doorstep. Food
shopping online is now easy as every product on
your monthly shopping list, is now available online
at BigBasket.com, Indias best online grocery store.

Areas

Product Mix
Grocer
y&
Brand
ed
Food
Meat,
Bread
Dairy
&
Eggs

Bevera
ges &
House
hold

Product
Mix

Fruits
&
Vegeta
bles

Person
al Care

Target Segment
With
FamilBaby
y Big
Families

Foreign
Stude
Others
nts
states

Single
Corpo

rateBoth are
Working

Event
Planners

Group
s

Others

Cooperative
s

Societi
es

Benefits to the Buyers

When you need, right at your
doorstep
Getting stuck in
traffic jams
Standing
in long
queues

Carrying
heavy
bags

Paying
for
parking
Variety

Complete Process

HOW TO ORDER?

Browse BigBasket.com for products or use the search

feature
Add item to your shopping Basket
Choose a convenient delivery time from our 4 Slots* a
day
7.00 AM - 9.30 AM ; 10.00 AM - 12.30 PM ; 5.00 PM - 7.30 PM ; 7.30 PM 10.00 PM

Select suitable payment option (Cash, Sodexo, Credit

Card) You can pay by cash, card or food coupons

*Slot timings may vary across ci

Smart Ordering

Delivery Strategy
Own fleet of GPS enabled vans
Working on a hub-and-spoke model
All the goods are bought and stocked in a
warehouse
10% refund if late
just-in-time model,
warehouse stocking model

Green Basket

Regional
Distributio
n Centre
Store

End user

Dos & Dont

The types of advertising used by the Big basket is Word of

Mouth , News paper, radio, bill boards etc.

Why they use such mediums ;

Big Basket feels that we are in online world and by using social media
the message will spread like a viral and they are targeting only
working professionals and housewife.
Rough expenditure on advertisement as a % of Sales
BigBasket doesn't advertise much; to acquire customers, they say
that 60-70 per cent are repeat customers, it primarily depends on
word of mouth. "Around 45 per cent of our customers come through
reference and 20-30 per cent through online searches and traditional
media,

Whether they use celebrities or normal people / animals in

advertisements

Promotion

Recommendation from
Users
Try to achieve one day delivery efficiency
Introduce loyalty programs
Improve website and social presence
Include bundled offer system a customers can make
and save for future usage
Make website more user friendly
Expand geographical reach
Increase awareness through advertisement.
Share consumer experience on their website