FIJI Water : Carbon

Negative?
Submitted By - Group Q
Geet Kumar Panwar
Marina Panggeng
Nishant Ray
Prabhat Saxena
Raghav Bhatnagar
Raunak Mantri
Shivam Paliwal
Yashvardhan Kabra

ANSWER TO QUESTION
1. Success of FIJI Waters Succees

Astute marketing

Relationship with celebrities and consumers of

luxury products

Announced a carbon negative program

Projecting an environment friendly image

Good relations with the Fijian government

Ability to leverage on its bargaining power vis

a-vis the corrupt and chronically broke Fijian
government

Tax holidays and control over natural resources

Carbon Footprint of
Transporting Water

The various modes of transfer have to be taken

into account

Corresponding distance transported via diff.

routes needs to be multiplied to unit figures

Sea freight 0.0403 kg of CO2 per Ton-mile

Truck freight 0.1693 kg of CO2 per Ton-mile

By Adding these the total carbon footprint can be
calculated.

Calculating Carbon
Footprint of Tap Water
Following factors need to be considered

No. of people

Use of energy resource for getting water

Elevation Lift from water source

Volume of water being expected

Hot/Cold Water Usage

GREENWASHING

Greenwashing is used to describe the act of putting up an

environment friendly and green image while behaving in
environmentally destructive ways .It can also mean misleading
customers and the public about the environmental aspects of a
product or service or activity

Companies resort to greenwashing when they have

environmentally unsustainable and dangerous processes or
products and need to comply with environmental regulations and
cater to a more environmentally conscious public

Greenwashing is easily detected in the following ways

Discongruence between claims and reality

Environmental audits

Civil society and other interest group activities and vigilance

Government jusridiction

International bodies

Additionality

It is a method used to distinguish CHG emitting

projects from those that have happened anyway

In the latter case, the sales offsets from the project

are windfall gains

To test the additionality, we need to test the

following two questions

Would the emission reductions have happened

keeping all else constant, if the project were not
implemented as offset

If the answer is yes, the project is not additional. This

test makes sense because it prevents companies from
taking advantage of the projects they were going to
undertake anyways as offset projects.

Amends to Carbon
Negative Strategy

The claims made by the company are not false

but they are actually confusing

There is a need for more transparency in the

way the company calculates its carbon footprint

It should disclose clearly that

it buys carbon credits under the forward crediting

scheme

It does not take into account the carbon footprint

of its suppliers/distributors

The potential risks associated with forward

crediting scheme