DEVELOPMENT PLAN

FOR
NAIMISHARANYA
(RELIGIOUS TOURISM)

PRESENTED BY:
Ar. AADYA AGRAWAL
Sitapur
8765342192

AIM:
To develop the tourism oriented plan for Naimisharanya to attract the visitors.

OBJECTIVES:
To study the potential of tourism in selected area.
To study the problems and threats.
To analyze the existing infrastructure- basic and tourism related.
To assess the interventions for improving the quality of infrastructure.

SOURCE: www.naimisharanya.in

SOURCE: www.naimisharanya.in

TOURIST ARRIVALS
While U.P has various religious as well as architecturally known destinations
which attracts tourists.
According to Tourism statistics by state 2011, out of total tourist arrivals in Uttar
Pradesh, 9.7% is Foreigner and 18.3% is Domestic.
Rank

State/Un
ion
Territory

Number

Maharas 4,815,4
htra
21

24.7

Tamil
Nadu

3,373,8
70

17.3

Delhi

2,159,9
25

11.1

Uttar
Pradesh

1,887,0
95

9.7

Rajastha 1,351,9
n
74

6.9

West
Bengal

1,213,2
70

6.2

Bihar

972,487

5.0

1
2

Kerala
Karnatak

732,985

State/Union
Territory

Number

Uttar
Pradesh

155,430,
18.3
364

Andhra
Pradesh

153,119,
18.0
816

Tamil Nadu

137,512,
16.2
991

Karnataka

84,107,3
9.9
90

Maharashtr
a

55,333,4
6.5
67

Madhya
Pradesh

44,119,8
5.2
20

Rajasthan

27,137,3
3.2
23

Uttarakhan
d

25,946,2
3.0
54

West

22,256,9

Rank

Share
in%

3.8

Share
in%

TOURIST POTENTIAL
Rich in religious and historical importance which attracts visitors all year .
Opportunity to watch pilgrims on large scale having myth and beliefs.
A place for every age group, income group- family, friends, senior citizens,
foreigners, artists, writers, travelers, etc.
Naimish has a parikrama (circumambulation) path of 16 km, in which all of the
sacred places are believed to be located.

SOURCE: www.images.google.com

SOURCE: www.images.google.com

LOCATION
Naimisharanya

is located
in India, in the state of
Uttar Pradesh, in Lucknow
province, in Sitapur
district. It is located 35 km
from Sitapur, 40 km from
Hardoi and 100 km from
SOURCE: www.images.google.com
Lucknow.
Naimisharanya is also
popular as
Neemsar or Naimisha.

TOURIST POTENTIAL
1. CHAKRATIRTH- It is round shaped holy water pond. People take bath
in it and worship. It is sad that the Chakra threw by Brahma ji,
ultimately reached this place and went inside the earth. Thereafter a
large watersourcedeveloped at this place. Since then a number of
people use to visit this holy place

SOURCE: www.naimisharanya.in

SOURCE: www.naimisharanya.co.in

2. HANUMAN GARHI- Near the Pandev Kila (Fort) there is a huge size
stone-carved murti of Shri Hanuman Ji. Shri Ram and Lakshman are
sitting on the shoulders of Hanuman ji. After winning Ahiravana in
patal lok, Hanuman ji first emerged at this place, hence this place is
significant in the heart of people. Since the Hanuman Ji is facing
towards south the temple is also called Dakshireshwar Hanuman ji.

3. LALITA DEVI- According to various Puraanas,

When Sathi Devi burnt herself in the Yoga Agni
after Daksha Yajna, Siva carried her body on
his shoulders and started performing Siva
Thandav. With this, creation of universe is
affected and so Vishnu divided Sathi Devi's
body into 108 parts.
The part that is present in Naimisharanya is
the heart of Sathi Devi and is one of the
Shakthi Peeths known as Lingadhaarinee
Lalitha Devi.

4. DADDECHI KUND- Around 10 km. away from

Naimisharanya, Mishrikh is also a holy Tirth.
As per legends, Devats requested Brahma ji to
help them to destruct Vatrasur who was a
source of harassment to them. Hence
Maharishi Dadhichi was requested to provide
his bones for making a Vajra. Before giving
www.naimisharanya.in
his bones, Maharshi took bath inSOURCE:
this Pond
which was made a combination of water from

5. VYASS GADDI- At this place, Ved Vyaas divided

Vedas into four main parts and created
Puraanas and gave this Knowledge and the
Knowledge ofShrimad Bhaagavathto his
main disciples Jaimini, Angeera,
Vaisampaayam, Pail, Shuk Dev and Suth and
directed them to spread the Knowledge to the
world.

SOURCE: www.naimisharanya.co.in

6. PURAM MANDIR AND ASHRAM OF MA

ANANDMAYI- This is an ancient temple where 4
Veds have been kept. Nearby is the Ma
Anandmayi Ashram. Swami Nardanand Temple
is worth visiting where still spiritual education
is imparted in the traditional manner.
Chaitanya Mahaprabhu's Paramhans Math, SOURCE: www.naimisharanya.in
which is also known as Gariya Math is also
worth seeing.

HISTORICAL & RELIGIOUS SIGNIFICANCE

Once upon a time, the sages requested Brahma to point a holy place
where the influence of Kali Yug is not felt and where worship yields
the desired fruits. Brahma had created a Chakra (disc) from his heart
and threw it saying, "Wherever the Nami or center of this disc lands,
there, a very sacred and fast result-yielding place is created." Since
Nami landed, this place is known as Naimisharanya. This is stated
inKoorma Puraana,Siva Puraana,Padma Puraana,Devi
Bhaagavatham,Vaayu Puraana,Matsya Puraanaand many
more Puraanas.
Naimisharanya is the birthplace of many puraanas. Here, many sages
have gathered Knowledge for realizing self.
It is because of its historic importance that people from all over India
visit this holy place.

Existing INFRASTRUCTURE ANALYSIS

1) CONNECTIVITY
From
Delhi
NH-24
SITAPUR

RAIL
Naimisharanya has a railway
station on Sitapur-hardoi line.
However, convenient rail heads
are sitapur-40 km and Lucknow110 km which are connected
with all major cities.

HARDOI
NAIMISH

LUCKNOW
SOURCE: www.maps.google.in

ROAD
Bus services are available form
Lucknow , Hardoi and Sitapur.
Major highways connecting are
NH-25, NH-28 & NH-56.
Distance from Lucknow is 100
kms & Delhi is

AIRWAYS
In terms of air connectivity,
Kheri district is not direct
connected to other parts of
country. The nearest airport is
Lucknow, connected to many
places in India including Delhi
and Mumbai by regular flights
which operates international
flights also.

SOURCE: www.maps.google.in

EXISTING TOURIST ACCODOMATION

Normally people came here for one day trip only either from Lucknow or
Sitapur. As such no good facility is available for stay or food.

Some religious trustee dharamshalas are available.

Dormitory facilities are available at Sri Balaji Mandir.

EVENTS/ LIST OF FESTIVALS

The Balaji (Venkateswara) temple

priests at Naimisharanya are
conducting a 4 day festival at
Naimisharanya, which includes Sri
Sukta Homam, Deeparadhana, MahaAbhishekam of Lord Venkateswara,
Srinivasa Kalyanam,
Vishnusahasranama Paath, Pavitra
Mala Samarpan, etc/ from August

CONSTRAINTS TO DEVELOPMENT- PRODUCT WEAKNESS

Poor access no good rail and road transport facility available.
Poor infrastructure especially roads quality
High costs of internal transport
Lack of skilled and educated manpower to develop the potential
Poor service standards
Poor quality guides
Low quality tour operators
Lack of quality accommodation.
Lack of security and comfort- Police patrolling, police stations are not available.
Lack of tourist infrastructure.

STRATEGY COMPONENTS
To improve competitiveness in the marketplace, the following strategy
components must be put in place:
1. Knowledge and know-how strategy improving range and quality of
information on customers, distribution channels, suppliers, etc.
2. Product strategy expanding and improving the tourism product
3. Infrastructure strategy improving roads, utilities, etc.
4. Human resource development improving skills and service standards
5. Marketing and communications strategy creating greater awareness in
marketplace
6. Capacity building strategy strengthening tourism institutions
7. Security awareness strategy

ACTION PROGRAMMES
1. IMPROVING KNOWLEDGE AND INFORMATION
Establishment of tourists information centre/ interpretation centre at Naimish Kund
will improve the visitor satisfaction and interest in visiting the reserve.
2. OREINTATION PROGRAMME-includes information about religious tours and
programme plan about the proposed tourism.
3. Resorts/ hotel accommodation- increased number of luxury / mid-priced/ economical
rooms will improve visitor footfalls.
4. IMPROVING TOURISM PRODUCTS- this includes improvement in good quality of
accommodation facility within the reserve.
5. IMPROVING TOURIST FACILITIES- like medical centers, restrooms, watch towers,
at strategic locations
6. IMPROVING SERVICE STANDARDS- like training to local people for quality staff
to serve visitors.

DEVELOPMENT PROPOSALS
1.

ACCOMMODATION: good quality standards luxury/ mid-priced/ economical rooms

to be provided outside the wildlife reserve for more holding capacity.

2. TRAINING INSTITUTES: Hotel and Tourism Training institutes to be developed

nearby the Naimish regions for educating the local people for better standards service.
4.

TOURIST PACKAGES: tours and travel packages help in attracting the visitors for 23 day stays and thus help in tourism infrastructure growth.

5. MEDICAL CENTRES: to be developed at different locations for safety and security

reasons of tourists.
6. PPP MODEL: involvement of private sector with public sector will help in growth.

REFERENCES
www.nimisharanya.co.in
www.naimisharanya.in
www.mapsofindia.com
www.indiadivine.org
www.up-tourism.com