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Chapter 2

Introduction
to Financial
Statement Analysis

Chapter Outline
2.1 Firms Disclosure of Financial Information
2.2 The Balance Sheet
2.3 The Income Statement
2.4 The Statement of Cash Flows
2.5 Other Financial Statement Information
2.6 Financial Statement Analysis
2.7 Financial Reporting in Practice

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Learning Objectives
1. List the four major financial statements
required by the SEC for publicly traded
firms, define each of the four statements,
and explain why each of these financial
statements is valuable.
2. Discuss the difference between book value
of stockholders equity and market value of
stockholders equity; explain why the two
numbers are almost never the same.

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Learning Objectives
3. Compute the following measures, and
describe their usefulness in assessing firm
performance: the debt-equity ratio, the
enterprise value, earnings per share,
operating margin, net profit margin,
accounts receivable days, accounts
payable days, inventory days, interest
coverage ratio, return on equity, return on
assets, price-earnings ratio, and marketto-book ratio.
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Learning Objectives
4. Discuss the uses of the DuPont identity in
disaggregating ROE, and assess the impact
of increases and decreases in the
components of the identity on ROE.
5. Describe the importance of ensuring that
valuation ratios are consistent with one
another in terms of the inclusion of debt in
the numerator and the denominator.

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Learning Objectives
6. Distinguish between cash flow, as reported
on the statement of cash flows, and accrualbased income, as reported on the income
statement; discuss the importance of cash
flows to investors, relative to accrual-based
income.
7. Explain what is included in the management
discussion and analysis section of the
financial statements that cannot be found
elsewhere in the financial statements.
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Learning Objectives
8. Explain the importance of the notes to the
financial statements.
9. List and describe the financial scandals
described in the text, along with the new
legislation designed to reduce that type of
fraud.

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2.1 Firms Disclosure of Financial


Information
Financial Statements
Firm-issued accounting reports with past
performance information
Filed with the SEC
10Q
Quarterly

10K
Annual

Must also send an annual report with financial


statements to shareholders
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2.1 Firms Disclosure of Financial


Information (cont'd)
Preparation of Financial Statements
Generally Accepted Accounting Principles
(GAAP)
Auditor
Neutral third party that checks a firms financial
statements

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2.1 Firms Disclosure of Financial


Information (cont'd)
Types of Financial Statements
Balance Sheet
Income Statement
Statement of Cash Flows
Statement of Stockholders Equity

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2.2 Balance Sheet


A snapshot in time of the firms financial
position
The Balance Sheet Identity:

Assets Liabilities Stockholders' Equity

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2.2 Balance Sheet (cont'd)


Assets
What the company owns

Liabilities
What the company owes

Stockholders Equity
The difference between the value of the firms
assets and liabilities

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2.2 Balance Sheet (cont'd)


Assets
Current Assets: Cash or expected to be turned
into cash in the next year
Cash
Marketable Securities
Accounts Receivable
Inventories
Other Current Assets
Example: Pre-paid expenses

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2.2 Balance Sheet (cont'd)


Assets
Long-Term Assets
Net Property, Plant, & Equipment
Depreciation (and Accumulated Depreciation)
Book Value = Acquisition cost Accumulated
depreciation

Goodwill and intangible assets


Amortization

Other Long-Term Assets


Example: Investments in Long-term Securities

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Table 2.1
Global
Conglomerate
Corporation
Balance Sheet
for 2012 and
2011

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2.2 Balance Sheet (cont'd)


Liabilities
Current Liabilities: Due to be paid within the
next year
Accounts Payable
Short-Term Debt/Notes Payable
Current Maturities of Long-Term Debt
Other Current Liabilities
Taxes Payable
Wages Payable

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2.2 Balance Sheet (cont'd)


Net Working Capital
Current Assets Current Liabilities

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2.2 Balance Sheet (cont'd)


Liabilities
Long-Term Liabilities
Long-Term Debt
Capital Leases
Deferred Taxes

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Table 2.1
(cont'd)
Global
Conglomerate
Corporation
Balance Sheet
for 2012 and
2011

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2.2 Balance Sheet (cont'd)


Stockholders Equity
Book Value of Equity
Book Value of Assets Book Value of Liabilities
Could possibly be negative
Many of the firms valuable assets may not be captured
on the balance sheet

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2.2 Balance Sheet (cont'd)


Market Value Versus Book Value
Market Value of Equity (Market Capitalization)
Market Price per Share x Number of Shares
Outstanding
Cannot be negative
Often differs substantially from book value

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2.2 Balance Sheet (cont'd)


Market Value Versus Book Value
Market-to-Book Ratio
aka Price-to-Book Ratio

Market Value of Equity


Market-to-Book Ratio
Book Value of Equity
Value Stocks
Low M/B ratios

Growth stocks
High M/B ratios

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2.2 Balance Sheet (cont'd)


Enterprise Value
aka Total Enterprise Value (TEV)
Enterprise Value Market Value of Equity Debt Cash

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Textbook Example 2.1

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Textbook Example 2.1 (cont'd)

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Alternative Example 2.1


Problem
Rylan Enterprises has 5 million shares
outstanding.
The market price per share is $22.
The firms book value of equity is $50 million.
What is Rylans market capitalization?
How does the market capitalization
compare to Rylans book value of equity?

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Alternative Example 2.1


Solution
Rylans market capitalization is $110 million
5 million shares $22 share = $110 million.
The market capitalization is significantly higher than
Rylans book value of equity of $50 million.

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2.3 Income Statement


Total Sales/Revenues
minus

Cost of Sales
equals

Gross Profit

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2.3 Income Statement (cont'd)


Gross Profit
minus

Operating Expenses
Selling, General, and Administrative Expenses
R&D
Depreciation & Amortization

equals

Operating Income

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2.3 Income Statement (cont'd)


Operating Income
plus/minus

Other Income/Other Expenses


equals

Earnings Before Interest and Taxes (EBIT)

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2.3 Income Statement (cont'd)


Earnings Before Interest and Taxes (EBIT)
plus/minus

Interest Income/Interest Expense


equals

Pre-Tax Income

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2.3 Income Statement (cont'd)


Pre-Tax Income
minus

Taxes
equals

Net Income

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Table 2.2 Global Conglomerate


Corporation Income Statement Sheet for
2012 and 2011

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2.3 Income Statement (cont'd)


Earnings per Share
EPS

Net Income
Shares Outstanding

Stock Options
Convertible Bonds
Dilution
Diluted EPS

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2.4 Statement of Cash Flows


Net Income typically does NOT equal the
amount of Cash the firm has earned.
Non-Cash Expenses
Depreciation and Amortization

Uses of Cash not on the Income Statement


Investment in Property, Plant, and Equipment

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2.4 Statement of Cash Flows


(cont'd)
Three Sections
Operating Activities
Investment Activities
Financing Activities

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2.4 Statement of Cash Flows


(cont'd)
Operating Activities
Adjusts net income by all non-cash items
related to operating activities and changes in
net working capital
Accounts Receivable deduct the increases
Accounts Payable add the increases
Inventories deduct the increases

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2.4 Statement of Cash Flows


(cont'd)
Investing Activities
Capital Expenditures
Buying or Selling Marketable Securities

Financing Activities
Payment of Dividends
Retained Earnings = Net Income Dividends

Changes in Borrowings

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Table 2.3 Global Conglomerate Corporation


Statement of Cash Flows for 2012 and 2011

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Textbook Example 2.2

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Textbook Example 2.2 (cont'd)

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2.5 Other Financial Statement


Information
Statement of Stockholders Equity

Change in Stockholders' Equity = Retained Earnings


+ Net sales of stock
= Net Income
- Dividends
+ Sales of stock
- Repurchase of Stock
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2.5 Other Financial Statement


Information
Management Discussion and Analysis
Off-Balance Sheet Transactions

Notes to the Financial Statements

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Textbook Example 2.3

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Textbook Example 2.3 (cont'd)

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Alternative Example 2.3


Problem
HJ Heinz Company reported the following sales revenues
by category:

What was the percentage growth for each


category?
If Heinz has the same percentage growth from 2012
to 2013, what will its total revenues be in 2013?

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Alternative Example 2.3


Solution
Ketchup and Sauces
($5,233 $4,608) 1 = 13.56%

Meals and Snacks


($4,480 $4,282) 1 = 4.62%

Infant/Nutrition
($1,232 $1,175) 1 = 4.85%

Other
($705 $641) 1 = 9.98%

Total
($11,650 $10,706 ) 1 = 8.82%
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Alternative Example 2.3


Solution (continued)
Estimated 2013 Total Revenue
$11,650 (1 + 8.82%)
$11,650 1.0882 = $12,677

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2.6 Financial Statement Analysis


Used to:
Compare the firm with itself over time
Compare the firm to other similar firms

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2.6 Financial Statement Analysis


(cont'd)
Profitability Ratios
Gross Margin
Gross Margin=

Gross Profit
Sales

Operating Margin
Operating Margin=

Operating Income
Sales

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2.6 Financial Statement Analysis


(cont'd)
Profitability Ratios
EBIT Margin
EBIT

EBIT
Sales

Net Profit Margin


Net Profit Margin

Net Income
Total Sales

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Figure 2.1 EBIT Margins for Four


U.S. Airlines

Source: Capital IQ
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2.6 Financial Statement Analysis


(cont'd)
Liquidity Ratios
Current Ratio
Current Assets / Current Liabilities

Quick Ratio
(Cash + Short-Term Investments + A/R) /
Current Liabilities

Cash Ratio
Cash / Current Liabilities

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Textbook Example 2.4

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Textbook Example 2.4 (cont'd)

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Alternative Example 2.4


Problem
Based on the data on the following slide,
calculate Rylan Corporations quick ratio and
cash ratio. Based on these measures, how
has its liquidity changed between 2011
and 2012?

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Alternative Example 2.4 (cont'd)


Problem

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Alternative Example 2.4 (cont'd)


Solution
Quick Ratio
2012: ($2,000,000 + $7,000,000 + $20,000,000) /
$35,000,000 = 0.83
2011: ($4,000,000 + $6,000,000 + $15,000,000) /
$27,000,000 = 0.93

Cash Ratio
2012: $2,000,000 / $35,000,000 = 0.06
2011: $4,000,000 / $27,000,000 = 0.15

Using either measure, Rylans liquidity has


deteriorated.
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2.6 Financial Statement Analysis


(cont'd)
Working Capital Ratios
Accounts Receivable Days
Accounts Receivable Days

Accounts Receivable
Average Daily Sales

Accounts Payable Days


Accounts Payable Days

Accounts Payable
Average Daily Cost of Sales

Inventory Days
Inventory Days

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Inventory
Average Daily Cost of Sales
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2.6 Financial Statement Analysis


(cont'd)
Working Capital Ratios
Accounts Receivable Turnover
Accounts Receivable Turnover

Annual Sales
Accounts Receivable

Accounts Payable Turnover


Accounts Payable Turnover

Annual Cost of Sales


Accounts Payable

Inventory Turnover
Inventory Turnover

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Annual Cost of Sales


Inventory
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2.6 Financial Statement Analysis


(cont'd)
Interest Coverage Ratios
EBIT/Interest
EBITDA/Interest
EBITDA = EBIT + Depreciation and Amortization

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Textbook Example 2.5

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Textbook Example 2.5 (cont'd)

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Alternative Example 2.5


Problem
Assess Rylans ability to meet its interest
obligations by calculating interest coverage
ratios using both EBIT and EBITDA.

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Alternative Example 2.5 (cont'd)


Solution
EBIT/Interest
2012: $100,000,000 / $10,000,000 = 10.0
2011: $87,500,000 / $9,000,000 = 9.72

EBITDA/Interest
2012: $125,000,000 / $10,000,000 = 12.5
2011: $110,000,000 / $9,000,000 = 12.2

Using either measure, Rylans ability to meet its


is very good and improving.

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2.6 Financial Statement Analysis


(cont'd)
Leverage Ratios
Debt-Equity Ratio
Debt-Equity Ratio

Total Debt
Total Equity

Debt-to-Capital Ratio
Total Debt
Debt-to-Capital Ratio
Total Equity + Total Debt

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2.6 Financial Statement Analysis


(cont'd)
Leverage Ratios
Net Debt
Total Debt + Excess Cash & Short-Term Investments

Debt-to-Enterprise Value
Net Debt
Debt-to-Enterprise Value Ratio
Market Value of Equity + Net Debt

Equity Multiplier
Total Assets / Book Value of Equity

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2.6 Financial Statement Analysis


(cont'd)
Valuation Ratios
P/E Ratio
P / E Ratio

Market Capitalization
Share Price

Net Income
Earnings per Share

Enterprise Value to EBIT


Enterprise Value to EBIT=

Market Value of Equity + Debt - Cash


EBIT

Enterprise Value to Sales


Enterprise Value toSales=

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Market Value of Equity + Debt - Cash


Sales

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Textbook Example 2.6

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Textbook Example 2.6 (contd)

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Alternative Example 2.6


Problem:
Consider the following data for the FY 2011 for Yahoo!
and Google (in millions):
Yahoo!

Google

Sales

$4,984

$37,905

EBIT

$825

$11,742

Depreciation & Amortization

$648

$1,851

$1,049

$9,737

$19,195

$209,850

Cash

$1,562

$9,983

Debt

$994

$14,429

Net Income
Market Capitalization

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Alternative Example 2.6 (contd)


Problem: (contd)
Compare Yahoo! and Googles operating
margin, net profit margin, P/E ratio, and the
ratio of enterprise value to operating income
and sales.

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Alternative Example 2.6 (contd)


Solution:
Yahoo:
EBIT Margin = $825 / $4,984 = 16.55%
Net Profit Margin = $1,049 / $4,984 = 21.04%
P/E Ratio = $19,195 / $1,049 = 18.30

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Alternative Example 2.6 (contd)


Solution:
Yahoo:
Enterprise Value = $19,195 + $994 - $1,562 = $18,627
Enterprise Value/Sales = $18,627 / $4,984 = 3.73
Enterprise Value/EBIT = $18,627 / $825 = 22.58
Enterprise Value/EBITDA = $18,627 / ($825 + $648) = 12.65

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Alternative Example 2.6 (contd)


Solution:
Google:
EBIT Margin = $11,742 / $37,905 = 30.98%
Net Profit Margin = $9,737 / $37,905 = 25.69%
P/E Ratio = $209,850 / $9,737 = 21.55

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Alternative Example 2.6 (contd)


Solution:
Google:
Enterprise Value = $209,850 + $14,429 - $9,983 = $214,296
Enterprise Value/Sales = $214,296 / $37,905 = 5.65
Enterprise Value/EBIT = $214,296 / $11,742 = 18.25
Enterprise Value/EBITDA = $214,296 / ($11,742 + $1,851) =
15.77

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Alternative Example 2.6 (contd)


To summarize:
Ratio

Yahoo!

Google

EBIT Margin

16.55%

30.98%

Net Profit Margin

21.04%

25.69%

P/E Ratio

18.30

21.55

Enterprise Value to Sales

3.73

5.65

Enterprise Value to EBIT

22.58

18.25

Enterprise Value to EBITDA

12.65

15.77

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Alternative Example 2.6 (contd)


Solution (contd):
Even though Yahoo! And Google are competitors,
their ratios look much different. Yahoo! has a lower
profit margin and lower P/E ratio than Google. Their
enterprise value to sales ratio is also lower than
that of Google. The difference is consistent with
Yahoo!s lower margins.

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2.6 Financial Statement Analysis


(cont'd)
Operating Returns
Return on Equity
Return on Equity

Net Income
Book Value of Equity

Return on Assets
Return on Assets

Net Income + Interest Expense


Total Assets

Return on Invested Capital


Return on Invested Capital

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EBIT ( 1 - Tax Rate)


Book Value of Equity + Net Debt
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Textbook Example 2.7

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Textbook Example 2.7 (contd)

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Alternative Example 2.7


Problem
Using the balance sheet in Alternative Example
2.4 and the income statement in Alternative
Example 2.5, assess how Rylans ability to use
its assets effectively has changed in the last
year by computing the change in its return on
assets and return on invested capital.

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Alternative Example 2.7 (contd)


Solution
Return on Assets
Return on Assets 2011

$47,100, 000 + $9, 000, 000


55.0%
$102, 000, 000

Return on Assets 2012

$54, 000, 000 + $10, 000, 000


55.7%
$115, 000, 000

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Alternative Example 2.7 (contd)


Solution
Return on Invested Capital
Return on Invested Capital 2011
$87,500, 000 ( 1 - .40)
57.69%
$45, 000, 000 + ($20, 000, 000 + $30, 000, 000) - $4, 000, 000
Return on Invested Capital 2012
$100, 000, 000 ( 1 - .40)
58.25%
$50, 000, 000 + ($25, 000, 000 + $30, 000, 000) - $2, 000, 000

Both ROA and ROIC improved slightly, indicating a


more efficient use of its assets.
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2.6 Financial Statement Analysis


(cont'd)
The DuPont Identity

Sales
Total Assets
Net Income
ROE


Sales Total Assets Book Value of Equity

Net Profit Margin

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Asset Turnover

Equity Multiplier

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Textbook Example 2.8

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Textbook Example 2.8 (cont'd)

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Alternative Example 2.8


Problem
The following data is for FY 2011
Yahoo!
Sales

Google

$4,984

$37,905

Total Assets

$14,783

$72,574

Book Value of Equity

$12,581

$58,145

$1,049

$9,737

Net Income

Compare these firms profitability, asset


turnover, equity multipliers, and return on
equity during this period.
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Alternative Example 2.8 (cont'd)


Problem
If Yahoo! had been able to match Googles asset
turnover during this period, what would its ROE
have been?

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Alternative Example 2.8 (contd)


Solution
Yahoo!

Net Profit Margin = $1,049 / $4,984 = 21.04%


Total Asset Turnover = $4,984 / $14,783 = 0.337
Equity Multiplier = $14,783 / $12,581 = 1.18
ROE = $1,049 / $12,581 = 8.34%

Google

Net Profit Margin = $9,737 / $37,905 = 25.69%


Total Asset Turnover = $37,905 / $72,574 = 0.522
Equity Multiplier = $72,574 / $58,145 = 1.25
ROE = $9,737 / $58,145 = 16.75%

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Alternative Example 2.8 (contd)


Solution
Google had a higher Profit Margin, Total Asset
Turnover, and Equity Multiplier. Thus, it is not
surprising that Google had a superior ROE.
If Yahoo! had been able to match Googles asset
turnover during this period, its ROE would have
been: ROE = 21.04% x 0.522 x 1.18 =12.97%,
or over 50% higher.

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2.8 Financial Reporting in


Practice
Even with safeguards, reporting abuses still
happen:
Enron
WorldCom
Sarbanes-Oxley Act (SOX)
Dodd-Frank Act

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Discussion of Key Topic


If a firms P/E ratio is lower than the
industry average, do you expect the stock
price to go up? Could there be reasons
other than undervaluation for a firm to
have a low P/E?

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Chapter Quiz
1. The book value of a companys assets usually does
not equal the market value of those assets. What are
some reasons for this difference?
2. What is a firms enterprise value?
3. What is the difference between a firms gross profit
and its net income?
4. What is the DuPont identity?
5. What are the components of the statement of cash
flows?
6. What information do the notes to the financial
statements provide?

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Table 2.4
A Summary
of Key
Financial
Ratios

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Table 2.5
20092013
Financial Statement
Data and Stock
Price Datafor
Mydeco Corp.

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