Tourism Planning

CGG3O1
Lester B Pearson

What is tourism planning?

In

recent decades many places have

turned to travel and tourism as a
way to improve their economic and
social conditions.

(examples: developing countries encouraging tourism, or

Toronto wanting to build a casino

http://news.nationalpost

.com/2012/05/14/mgm-wants-casino-on-torontos-waterfront/

Tourism in not an automatic cure for social

and economic conditions, and it can
sometimes lead to other problems itself.

What is tourism planning?

There

must be careful planning and

consideration of the costs and benefits
of the tourism activity/facility.

A tourism plan provides an overall

vision social and economic goals for the
area that wants to grow its tourism, and
it provides a roadmap for the years
ahead.

What is tourism planning?

Bad Planning

Good Planning

Lead to

Increase employment

overcrowding of
local facilities
Hurts the natural
environment
Commodification
of local culture and
loss of cultural
identity
Inflate local land
values
Increase prices of

Raises incomes and

improves the quality of life
Development of
infrastructures
Stimulate local business
Increase government
revenues
Preserve cultural and
natural resources
Promote environmental
protection

Who is involved in tourism

planning?
Developing the tourist potential for
an area is typically a joint effort
between:
PUBLIC SECTOR (various levels of
Government)
PRIVATE SECTOR (For-Profit
Businesses and Individuals)

What does the public sector

do?
The Role of the Public Sector is to make the area
desirable for the private sector to invest. This
includes:
Constructing Workable Infrastructures
(Transportation, water, sewage, parks)

Providing Services

(Education, health care, recreational)

Promoting and Marketing the Region

Providing Incentives

- Financial (low interest loans)

- Reduction in Costs (reduced tax on building materials, lower land

costs, risk-free marketing, )

What does the private sector

do?
They

base their tourism planning

decisions on what the tourists want and
will buy
They could be a large-scale private
business (like a hotel chain) that is
looking for new areas to expand into, or
it can be a small-scale private business
(bed & breakfast)

What are the steps

Ideally a tourism plan accomplishes the
following:
1. What is the goal for increasing
tourism , what is the business
situation past, present and future,
what is the market like
2. Prepare a Preliminary Plan
3. Approval of plan by stakeholders
4. Developing a final plan
5. Completing the project

Questions
Canada

Travels: issues and

destinations textbook
Pg 319 # 2, 5 a&b
Case Study: India pg 324-327 #1,3, 4