SERVICES PROVIDED BY AXIS

BANK AND CUSTOMER

SATISFACTION LEVEL
SUBMITTED BY
RUPAL PORWAL
MBA
2008-2010
GEETANJALI INSTITUTE OF MANAGEMENT

COMPANY PROFILE

Axis Bank was the first of the new private banks to have begun operations in 1994
The Bank was promoted jointly by the Administrator of the specified undertaking
of the Unit Trust of India (UTI-I), Life Insurance Corporation of India (LIC) and
General Insurance Corporation Ltd
The Bank's Registered Office is at Ahmedabad and its Central Office is located at
Mumbai.
700 branch offices
The Bank has a network of over 2854 ATMs providing 24 hrs a day banking
convenience to its customers.

Name Change

In July -07 UTI Bank re-brands itself as Axis Bank

Research methodology
SAMPLING DESIGN
Sampling units chosen Convenient Sampling consisted of males and females belonging
to any age group who were existing customers of AXIS bank.

Sample Size
The sample size was limited to 100 respondents because of limited available time.

RESEARCH DESIGN
A research design expresses the structure of the problem and the plan of investigation
used to obtain empirical evidence on relation of the problem. The study was conducted
to study and measure the satisfaction level of the customer of AXIS Bank.

DATA COLLECTION
The data collected was primary data. Primary data was collected through
survey and questionnaire was the tool for data collection.

Contact Method
The method used was Personal interview.

OBJECTIVE

To analyze customer satisfaction of AXIS Bank customers regarding services

provided in Udaipur city.
To analysis of problem faced by customer regarding services provided by AXIS
bank.

Customer profile
On the basis of Gender

28%

72%

Customer Dealing in Various

Accounts

Type of banking services

Customers usually used

Customer dealing with ATM

Facilities

Percentage of Loan user of

AXIS Bank

CUSTOMER SATISFACTION
LEVEL
Satisfaction Level from various Account
Facilities

Satisfaction from loan facilities-:

ATM services for various

parameters

Satisfaction from other services

for various parameters

Views of depositors for the

services availed by them:

Satisfaction level of borrowers for

various parameters:

CONCLUSION

Following conclusions can be reported by the observations in customer profile:

Customers preferred to have an account in AXIS more because of customer
services, and salary account.
Deposit / withdrawal of cash, ATM facility, and Drop Box facility are good of
this bank.
Their operational function is very good for any customer and the product and the
services which AXIS bank provides is up to mark.
Majority of the a/c operators are males and females who come to branch for
operating a/c is very low.
education and age profile of customers reflect the percentage share of the clients
base and has a definite correlation . higher the number in the middle age group
and above, greater is the number of hsc and graduates.
even though students and house wives constitute a large part of the population
but they constitute a very small percentage of the clientele surveyed

LIMITATION

Though the present study aims to achieve the above mentioned objectives in full
earnest and accuracy, it may be hampered due certain limitations. Some of the
limitation of this study may be summarized as follows:
The project needs more time than the provided time which is too much limited.

Lack of data availability due to our training was confining 15 days only.

Lack of cooperation from the staff in providing information about the customers.