LAPTOP MARKET

&
TOP BRANDS

Top laptops in market

Various laptop brands in

Presented by:
MRINAL GAUTAM
SURAJ KUMAR

BEST LAPTOPS IN THE MARKET

7

1
0

Acer Aspire V3-571G6407

HP Envy dv67218nr

Dell Inspiron i15R1632sLV

ASUS VivoBook S400CADH51T

Toshiba Satellite C855DS5340

Toshiba Satellite
C855-S5343 PSCBLU025003

4
ASUS F55A-AH91

2
Dell Inspiron 15 i15N1900BK

3
ASUS VivoBook X202EDH31T
1

Dell Inspiron i15R-1633sLV

TOP LAPTOP BRANDS IN

INDIA
Lenovo 16.9%
HP

16.2%

Dell

11.6%

Acer 8.1%
Asus 6.3%
Others

40.8%

LENOVO
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$34 billion personal
technology company and the largest PC company in the world,
serving customers in more than 160 countries. Dedicated to
building exceptionally engineered PCs and mobile internet
devices, Lenovos business is built on product innovation, a
highly-efficient global supply chain and strong strategic
execution.
Formed by Lenovo Groups acquisition of the former IBM
Personal Computing Division, the company develops,
manufactures and markets reliable, high-quality, secure and
easy-to-use technology products and services. Its product lines
include legendary Think-branded commercial PCs and Idea-

MARKET OVERVIEW
Ranked #1 PC maker in the world for the first time ever
Ranked #3 supplier of smart-connected devices (smartphones, tablets and
PCs) worldwide
Pre-tax income of US$215 million and earnings of US$174 million
Revenue of US$8.8 billion
Net cash reserves of US$3.1 billion

(as of June 30, 2013)

SWOT ANALYSIS

LENOVO- MARKETING
STRATEGY
Target Marketing Choice of Lenovo
At present, Lenovo considers the following factors when choosing target market:
Strong brand awareness, city customers who have advanced concepts.
City customers who have the high level of education, higher on admission, and
are aged below 45. Lenovo called this crowd high-end crowd, the crowd is
conducive to high-end products sales.
Developed rural market (those customers who have strong brand awareness).
This crowd has formed part of purchasing power.
Lenovo early did the act of the "free movies for countryside" to develop the rural
market. The activities have brought the brand impact, so choosing this part of
the crowd as the target customer group, apparently can quickly enter the rural
market.

MERGERS & ACQUISITIONS

Lenovo acquired IBM's personal computer business in 2005, including
the ThinkPad laptop and tablet lines. Lenovo paid US $1.25 billion for IBM's
computer business and assumed an additional US$500 million of IBM's debt.
This acquisition made Lenovo the third-largest computer maker worldwide
by volume.
IBM acquired an 18.9% shareholding in Lenovo in 2005 as part of Lenovo's
purchase of IBM's personal computing division. Since then, IBM has steadily
reduced its holdings of Lenovo stock. In July 2008, IBM's interest in Lenovo
fell below the 5% threshold that mandates public disclosure

CELEBRITY ENDORSEMENTS
Lenovo has appointed
Ranbir Kapoor as its
ambassador
(May 29, 2012)

HEWLETT-PACKARD
COMPANY
Hewlett-Packard Company commonly referred to as HP, is a technology
corporation headquartered in California, United States; with offices at
the old Compaq Campus in Houston, Texas. HP is the largest technology
company in the world and operates in nearly every country. HP
specializes in developing and manufacturing computing, storage, and
networking hardware, software and services. Major product lines include
personal computing devices, enterprise servers, related storage
devices, as well as a diverse range of printers and other imaging
products. Today HP serves more than one billion customers in more
than 170 countries on six continents. When HP merged with Compaq in
2002, it took over Compaq's existing naming rights agreement. As a
result, HP sells both HP and Compaq-branded machines.

MARKET OVERVIEW
Ranked #2 computer manufacturer of the world
Ranked as the #31Most Valuable Brands
Revenue of US$118.68 B

SWOT ANALYSIS

HP : MARKET STRATEGY
Maintain Status Quo: as market leader, and continuously innovate
to strengthen position.
Pricing: Oracle's Siebel technology reducing marketing spends by
15%. Cut notebook prices by 15 to 20% creating a volatile price war.
Promotion: Innovative word of mouth marketing called the 31 days
of dragon. Associates with various Hollywood themes to target movie
going audience.
Place: Uses online method for booking and has outlets in major cities.
Product Development: HP has launched aggressively into
the Indian market. Ease of availability.
Diversification: M&A: In August 2001 HP and Compaq came
together to merge by a 25 billion $ stock deal.

CELEBRITY ENDORSEMENTS

JAY Z - an American rapper,

record producer, and
entrepreneur

DELL
A student at the University of Texas at Austin in 1984 , Michael Dell
founded the company as PCs LTD with a capital of $1000.
In 1987, the company announced that it would change its name to dell
computer corporation, because it was more professional than PCs LTD.
In 2006, Dell purchased the computer hardware manufacturers, Alienware.
Dell computers hit the Fortune 500 in 1992 and in 1999, became the leader
of PC industry in United States. In 2001, Dell became the worldwide leaders
in PCs.

MARKET OVERVIEW
Ranked #3 largest in computer market
Ranked #3Americas Largest Private
Companies
Ranked #84Worlds Most Valuable
Brands
Sales accounted for $56.94 B

SWOT ANALYSIS

DELL : MARKET STRATEGY

Products: PC, laptops, customer service, storage,
workstations, and auxiliary services.
Promotion: On-line model, direct mail order,
catalogues, Premier Pages, special training and
certifications, editorials, reviews, sales reps, and
awards.
Market Penetration: Continue to do more of the
same.
New International Market Development: Enter
new markets with existing products.

MERGERS AND
ACQUISITIONS

ACER GROUP
Its a Taiwanese multinational hardware corporation, with products
include dextop, laptop, pcs, tablets, computer servers, storage devices and
smartphones.
Also provides e-business services to business, government & consumers
Initially, acer started with eleven employees and a capital of US $ 2500. it
currently employees more than 7757 people.

MARKET OVERVIEW

Ranked #4 largest pc manufacturer

Ranked #1822 Global 2000 by Forbes
Sales accounted to$14.79 B & a Market Cap $2.47 B

SWOT ANALYSIS
STRENGTH

WEAKNESS

Global expansion and diversity

Unique channel business
Healthy financial status
Flexibility
Constant emphasis on R&D

Cultural differences between its national

and international staff
Low-cost, low end product
manufacturing image
Low brand awareness

OPPORTUNITIES

THREATS

Improve brand name

Newest technologies
Broad product base
Loss of countrys control
Tax advantages and government funding expansionism

ACER- MARKETING
STRATEGY
Acer, the worlds fourth-largest PC maker, still has faith in PCs, because
consumers are still anticipating better desktops or laptops that can meet their
needs.
Uses 6Cs of decision making:
Construct, Collect, Compile, Commit, Compare, Consider

CELEBRITY ENDORSEMENT

Hritik Roshan
(March 2007)

MERGERS AND ACQUISITIONS

In 1990,acer acquired altos computer corporation.
On august 2007, it acquired its US based rival gateway for increasing
their their US presence.
In August 2010, Acer and founder technology signed a MOUs to
strengthen their long term pc business cooperation.
In July 2011, Acer Inc. bought Igware Inc. for 320$ million for cloud
software.

ASUS
ASUSTeK computer Inc. is a Taiwanese multinational
computer hardware electronics company.
Companys slogan is inspiring innovation persistent
perfection.
Its the worlds fifth largest pc vendor by unit sales.
It manufactures desktops, laptops, mobile phones,
networking equipment's, monitors and
motherboards etc.

SWOT ANALYSIS
STRENGTH
Existing distribution & sales networks .
structure

Growing economy

Monetary assistance provided.

business unit

New acquisitions

Barriers of market entry.

debt rating

global markets

Skilled workforce
Domestic market

WEAKNESSES

THREATS
OPPORTUNITIES

investments in R & D

Price changes
Growing demand
Technological problems

future profitability

Tax
Small
future

ASUS MARKETING STRATEGY

ASUS Winning Formula :- Winning=
Marketing(Quality, Speed, Innovation, Service Cost)
In India they have Two- Tier Channel Structure. At
the top they have national distributor and below they
have regional distributors. E.g. Rashi Peripherals are
their national distributor which is directly in touch
with regional distributors
They also use aggressive selling strategy.

ALIENWARE
true gamers
choice

THANK YOU