Established in 1972 and expertise in end to end industry

specific solutions
Worldwide offices, 20000+ clients across 150
countries
Software solutions availability in various languages
Combined experience of 40+ years in serving midmarket
organizations and divisions
Clientele of all size of companies Small businesses ,Mid
Market and MNCs
Core team has devised & executed excellent ERP
implementation
Leading vendor of
POS software solution provider

About

Products and
Solutions

Market Analysis

Business
Development

Contact

Brand
Identity
Products
Solutions

About

Industry specific software solution provider

Wide rage of products including ERP and mobile
application
Solutions which covers all the aspects of Business
Processes

Products
Products and
and
Solutions
Solutions

Market Analysis

Business
Development

Contact

Market segmentation and product preference

About

Products and
Solutions

Market Analysis

Business
Development

Contact

Three facets of Business Development

Sales

Business
Developm
ent
Marketi
ng

About

Products and
Solutions

Expansi
on

Market Analysis

Business
Business
Development
Development

Contact

Business Development: Sales perspective

Acquiring
New
customers
Increasing
Marketing
Share
Pricing
Building
client loyalty
About

Selecting Channel Partners Strategically through Channel

development program
Hardware distribution organizations and CA consulting companies
Dedicated telesales team to keep knocking the customers and
emphasizing to convert them
Frontal Attack strategy to acquire Tier-3 companies clients and
Tier -1 organizations
Regular product updating and new product launch to cater to the
new markets
Concentrating on converting the client after getting shortlisted
which is 40% as of now

Working on how to increase the deal size by means of clubbing

up the products and services
Gaining competitive advantage by providing cost effective
solutions

Online training sessions on demand , webinars

and personal training
Regularly engaging the key personals in related
activities

Products and
Solutions

Market Analysis

Business
Development

Contact

Business Development : Marketing perspective

Using publishing platform Pulse to publish articles increase the visibility of the organization against
ERP search. Complete profile of the employees and article by then add multiple positive points for the
organization
Facebook and Twitter are bit more conversational medium so these can be used as 2-way communication
channels. For example: On Twitter fortnightly/monthly tweet-chat with experts on relevant topics can be
done which will add value to the audience.

Searching for relevant questions on Quora and answering them will help the customers to clear their
doubts and also increase the credibility of the organization
Regular useful articles on blog, but again instead of writing them as one person/company, motivate
employees to showcase their knowledge/expertise via articles. This will also give them recognition and
showcase that your team is an expert on the topic.

Creating case study, best practices etc. decks and uploading on Slideshare. This will showcase the
activeness and expertise of the companies

Channel
Partners

Exhibitions

Demonstratio
ns
About

Marketing activities at company level or with resellers and partners

Partner Specific campaigns or funding partner to do execute marketing
activities
Taking part in the exhibitions and technology fairs to showcase the
products
Sponsoring the technology fests by means of case study competitions
get new ideas from the young talent
On Demand demonstration of the products which will enables the
serious clients to express interest
Regular offline or online training session to the clients regarding
updations

Products and
Solutions

Market Analysis

Business
Development

O
N
L
I
N
E
O
F
F
L
I
N
E

Contact

Business Development : Expansion Strategies

Curren
t
M
A
R
K
E
T

Market
Penetration

Market
Developme
nt

New
Product
Developme
nt

Current

Diversificati
on

New

PRODUCT

Market Penetration
Product
Development
Marketing
Development
Diversification
About

Identifying the industry growth in particular geography and targeting it

with existing product
Eg: Epicor is growing fast in India specially in manufacturing sector
Developing new product modes or modules where ever lacking to compete
in the market
Example : Flow, Process and Process continuous mode in Manufacturing
industry solution
Entering into a new marketing with the existing product and gradually
increasing marketing mix
Entering into the new industry or new market with new product to gain
first mover advantage

Products and
Solutions

Market Analysis

Business
Development

Contact

Want to know how we can help your business or just to chit-chat over a
cup of coffee?
Give me a buzz

Manoj Kumar Meena

+971505547001
manoj.mani25@gmail.com

About

Products and
Solutions

Market Analysis

Business
Development

Contact