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A bit of background
This is Malawi
GDP per capita = $268
75% of the population are subsistence
farmers with no formal employment
One of the least developed, and most
corrupt countries in the world
The brief
Who?
Rich Malawians.
Easily identified but
difficult to convince.
Strong socially
conscious
aims and
beliefs
A profitable
business that could
provide very
attractive returns
(Advertising)
Promotion:
How will you get the
message out there?
The solution
Our
manifesto
We are an innovative financial institution based in Lilongwe.
Our aim is to support the under-banked but economically
active people of Malawi helping them to maximise earning
potential with access to bike, vehicle, land and business
loans. We also offer financial management training, to enable
people to make the most of their loan.
The loans are we offer are uncomplicated and fast. But the
change were creating is long-lasting and sustainable. We are
empowering people to take control of their financial future.
Our new
strapline
We created a motto, or strapline, that can be used across the business on every piece of
communication from emails to brochures to the website. It neatly summarises everything
we think GreenRoot stands for.
Our new
strapline
Growing alludes to our optimistic and ambitious view of the future and our desire to keep
building and bringing innovation the market.
Prosperity references both the financial gains of both our clients and investors, and the
long-term social change we endeavour to bring about - a stronger, thriving Malawi.
Our new
logo
A new
website
Investor
information