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Intro

Who we are
Part of To The New Ventures

-building strategic digital businesses in Asia

ASTRO group of Malaysia

- lead investors in To The New


Ventures

Access to a vibrant digital network -access to #fames full range of integrated


services:
development, production, promotion,
distribution,
sales and marketing
Digital Marketing
and Monetisation

Ecommerce
& Custom
Web Development

Our
Mission

Only Service Provider


in Asia-Pacific to get
Youtube Certified

Social Media
Analytics

Social Location
Mobile

Talent Promotion , Partnering Brands.


Building Strong, interest based communities across Asia.

Disrupting the digital video ecosystem


Services
Content

Technology

Product IP
Analytics

Brand
Solutions
Creating &

Concept + Creative

Live broadcast,

Build video

Audience and

Blogmint: Bloggers

Crowdsourcing

+ Social Media +

Content and

products for Global

viewership analytics

Platform

majors and start-

ThoughtBuzz |

marketplace
Social IQ : Social

management

ups

TanBao: Social

Mobile and Web


Content

Talent Management

Analytics
MULTIPLY: Video
operations
management

CRM

PIONEERING DIGITAL IPs


Q1
2015

Q2
2015

Q3
2015

Q4
2015

IPs the fame way


360 degree marketing
A list Celebrity
Offline/ Impact Buy
Media Partnerships
On Ground Event
Dedicated Social Community

Building digital IPs : WebChef (Feb-Mar


2014)
WebChef Indias
first
Season
1 web reality show, that
created a stir among online food
enthusiasts

7 million+ views
9+ million watch minutes
90 k + likes and 7k +
shares on social
platforms

Other Content
fame channels
Celebrity channels
Concept Channels
Emerging talent

Content Marketing
Weekly promotion engine- mailers
PR/ Media Opportunities
Engagement with talent/ Community building
Offline/ Mass exposure opportunities
Influencer marketing

Talent
Offline
Stars

Fa
n

ab
ili
ty

l
ita
dig

uc
in
g

of

Se
lf
Pr
od

n
tio
op
Ad

Apprenti
ce

fo
llo
wi
ng

Celebs

TV
Talent

es
ac
F
n
ow
n
K

Vloggers
Long tail
on YouTu
be

Potential Talent

nion
ve opi
i
t
a
e
r
c
With a

Students
/Amateu
rs

Full-Service Value Proposition


Create Content
Talent
Brand

Audiences

Manage
Distribution

Provide Analytics

Production
To Brand Brief

Distribution,
Promotion,
Community
building,
Interaction
Viewership,

Analytics
Audience Insights

150+M

160+ M

Views

EMW

# fame assets

Other
Platfor
ms

cricket

cricket

The Marketing Engine Vertic

Marketing

al
Brand
s
Communit
y
engagem
ent
Analyti
cs
Audience
developm
ent

Analytic
F
srom inhouse to talent &
advertiser service

Client & Talent

Video Analytics

YouTube
Analytics

Social tools

Video
performance

Client & Talent


Top Influencers
Social media
sentiment
analysis

Distribution
Distribution
Platforms before
September Launch
Distribution
Platforms since
September Launch

Expected launch by
Jan 2015
11 Platforms before end of FY 14-15

Our work