Slide 6.

Supply Chain Management

David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.2

Management Issues

Which technologies should we deploy for supply

chain management and how should they be
prioritized?

Which elements of the supply chain should be

managed within and beyond the organization
and how can technology be used to facilitate
this?

What are the practical issues with online supply

chain management?
David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.3

Figure 6.1

(a) Benefits of supply chain management

Note: Respondents could select all benefits that apply

Source: PMP (2008)
David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.4

Figure 6.1

(b) Realization of benefits

Note: Respondents could select all benefits that apply

Source: PMP (2008)
David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.5

Members of the supply chain: (a) simplified view, (b) including

intermediaries
Figure 6.2

David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.6

SCM Some Definitions

Supply chain management (SCM) The

coordination of all supply activities of an
organization from its suppliers and partners to its
customers.

Upstream supply chain Transactions between

an organization and its suppliers and
intermediaries, equivalent to buy-side
e-commerce.

Downstream supply chain Transactions

between an organization and its customers and
intermediaries, equivalent to sell-side
e-commerce.
David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.7

Table 6.2

Objectives and strategies for effective consumer response (ECR)

David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.8

Figure 6.3

Inter-organizational process flow for introduction of a new product

Source: Excerpted from Toward the interorganisational product information supply chain Evidence from the retail and consumer goods industry by C. Legner and J. Schemm 2008.
Used with permission from Association for Information Systems, Atlanta, GA, 404-713-7444, www.aisnet.org. All rights reserved
David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.9

Figure 6.4

BlueScope Steel Connect transactional site

Source: www.bluescopesteelconnect.com
David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.10

Figure 6.5

A typical supply chain for a B2B company

David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.11

Figure 6.6

Elemica trading platform

Source: www.elemica.com
David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.12

Figure 6.7

Push and pull approaches to supply chain management

David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.13

Figure 6.7

Push and pull approaches to supply chain management (Continued)

David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.14

Figure 6.8

(a) Traditional value chain model

David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.15

The characteristics of vertical integration, vertical disintegration and virtual

integration
Figure 6.10

David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.16

Figure 6.11

E2open

Source: www.e2open.com
David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.17

Popularity of different e-business applications in Europe according to

company size
Figure 6.12

Source: European Commission (2008)

David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.18

Figure 6.13

A typical IS infrastructure for supply chain management

David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012

Slide 6.19

Figure 6.14

Alternative strategies for modification of the e-business supply chain

David Chaffey, E-Business & E-Commerce Management, 5th Edition, Marketing Insights Limited 2012