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Understanding
Accounting and
Financial Statements
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Accounting is the process of measuring, interpreting, and
communicating financial information to support internal and
external business decision making.
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Open book management - sharing sensitive financial
information with employees and teaching them how to
understand and use financial statements.
Viewing financial information may help them better
understand how their work contributes to the
companys success.
Outsiders use financial data to evaluate investment
opportunities.
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Business
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Involving
Financing activities provide necessary funds to
start a business and expand it after it begins
operating.
Investing activities provide valuable assets
required to run a business.
Operating activities focus on selling goods and
services, but they also consider expenses as
important elements of sound financial
management.
Accounting
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Public Accountants
Provide accounting services to
individuals or business firms for a fee
Management Accountants
Provide timely, relevant, accurate, and
concise information that executives
can use to operate their firms
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Cycle
Accounting process - set of activities involved in
converting information about transactions
into financial statements.
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T h e A c c ou n
Assets - anything of value owned or leased by a business.
Liability - claim against a firms assets by a creditor.
Owners equity - all claims of the proprietor, partners, or
stockholders against the assets of a firm, equal to the excess of
assets over liabilities.
Basic accounting equation - relationship that states that
assets equal liabilities plus owners equity.
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I n te r n e t o n A
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Ba l a n c
Balance sheet - statement of a firms financial
positionwhat it owns and the claims against its
assetsat a particular point in time.
Photograph of firms assets together with its liabilities
and owners equity
Follows the accounting equation
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Statement of Owners Equity - is designed to show
the components of the change in equity from the end
of one fiscal year to the end of the next.
Begins with the amount of equity shown on the
balance sheet.
Net income is added, and cash dividends paid to
owners are subtracted.
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Statement of cash flows - a firms cash receipts and
cash payments that presents information on its
sources and uses of cash.
Accrual accounting - method that records revenue
and expenses when they occur, not necessarily when
cash actually changes hands.
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Financial Ra
Ratio analysis - tool for measuring a firms liquidity, profitability,
and reliance on debt financing, as well as the effectiveness of
managements resource utilization.
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L iq uid i t
Totalcurrentassets
Cashandequivalents
+shortterminvestments
+accountsreceivable
Totalcurrentliabilities
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Inventory turnover
ratio indicates the
number of times
merchandise moves
through a business.
Netsales
Averageofinventory
Netsales
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Profitabil
Profitability ratios measure the organizations overall financial
performance by evaluating its ability to generate revenues in excess of
operating costs and other expenses.
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Leverag
Leverage ratios measure the extent to which a firm relies on
debt financing.
Budgets
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