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HCBA 3110
STRATEGIC MANAGEMENT
Introduction and
General Overview
CONCEPT OF
STRATEGY
Defining Strategy
Positioning of organization in the
environment
Defines obligations of the organization
to its stakeholders
Defines the business of the
organization product/market scope
Views of Strategy
Strategy is about the long term direction of an
Development
organization.
It is typically thought of in terms of major decisions
about the future.
However it is a mistake to conceive of organizational
strategy as necessarily developing through one-off major
changes.
This understanding brings us to focus on different views
of strategy development
As a strategic thinker how do we perceive this
development?
Continuity
Incremental
Flux
Transformational
etc
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Strategy
as outcome
(of cultural
and
political processes)
Imposed
Strategy
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1
Intended
Strategy
Realised
Strategy
Planned Implementation
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Unrealized
Strategy
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Management
is
an
ongoing
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2.
3.
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Allow synergy
Aid evaluation
Establish priorities
Reduce uncertainty
Minimize conflicts
Aid in the design of jobs
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END
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