3D- PRINTER

-an innovative

product
Nishant Chanana
Abhay Kelkar
Nagarjun Bagalore
Alex Justin Sulaiman

Goals
Vision:
To empower the success and growth of small
and medium size businesses through the
power and promise of 3D direct
manufacturing.
Mission:
Our mission is to deliver innovative, cost
effective 3D printing solutions for direct
manufacturing to small and medium size
businesses.

Values
Our Values areCLEAR
CLIENT FOCUSED
LEADERSHIP
EXECUTION EXCELLENCE
ASPIRATION
RESULTS

NANA

NANAs Profile
Established in : 2000
Employees: 300
Total revenue: 75 million Euros
Total Sales : 400.000

Product Introduction
3D Printer:
It is a method of converting a virtual 3D
model
into a physical object.
Additive manufacturing Technology where a
3D object is created by laying down
successive layers of materials
Rapid Prototyping Technology i.e Objects are
created using three dimensional files using
software CAD and a device called 3D printer.

STEP 1: CAD FILE IS CREATED

STEP 2
The CAD file is exported to a 3D
printing machine.

LAYER BY LAYER

STEP 3-ACTUAL OBJECT

Printing Materials
ABS: AcrylonitrileButadiene-Styrene
is a thermoplastic
made from
monomers of
Acrylonitrile, 1-3
Butadiene and
Styrene
PLA: Polylactide is
a biodegradable
thermoplastic
aliphatic polyester
derived from

Market Analysis

PESTEL
SWOT
PRODUCT LIFE CYCLE CURVE
COMPETITIVE ADVANTAGE
COMPETITORS ANALYSIS

PESTEL Analysis
Political

Economic

1. Making
1. Possible to have no
Firearms and
finish goods
weapons
inventory
2. Pirating and
2. Reduction of labour
Black market
force in
manufacturing
manufacturing
3. How to
3. Cheaper price for
regulate tax??
customised products

Technological
1. Easy to enter
market
2. Fast process

Environmental
1. Zero emission (EcoFriendly)
2. Sustainable
manufacturing.

Socio-cultural
1. Better than
shopping
online
2. Self
Sufficient/local
: Jay Leno uses
for car parts
that cannot be
easily found in
market
Legal
1. Copyright and
patent issues.
2. Security
concern.

12

SWOT Analysis
Strengths
Product quality: Easy to
use, Nice Design
Wide range of supplies
Desktop product
dimension
Experience in services
and online platform

Opportunities
Growing market
Globalization
Expansion of Social
Network
Product not sold in mass

Weaknesses

Low product awareness

Low brand recognition
Product limitation
Weak distribution channels

Threats
New entrants: IT
multinational companies
Bargaining power of mass
retailers
Unsustainable Growth

Product life cycle curve

Competitive advantage

COMPETITORS ANALYSIS
NAN
A
Benefits

Consume
rs

Technolo
gy

RepRap Stratas
3D
MakerB
ys
Sysyem
ot
s

Personalizati
on

Usability

Speed

ArtistsDesigners

Families

Industry

Compact

Desktop

Professional

Marketing Objectives
1) Product
Indentification, Analysis & Evaluation
of product
Best customer service
Brand impact on customer value.

2) Promotion
E-Contest: Organize e-contest every
month to promote our website and to
involve more people in online
community.
E-Advertising: Create short ads that
can spread product awareness and
stimulates the curiosity of potential
customer.
Fairs and Events: Taking part in
fairs and business events to follow

3) Placement:
Entering mass retailer in local and
international distributor: With

VIELEN DANK
FR IHRE AUFMERKSAMKEIT